September 28, 2010– ATLANTA, GA: Junction Creative Solutions (Junction), an Atlanta-based strategy firm, is not only growing its client portfolio but its knowledge base. Junction welcomes Thomas Tsai (Tom) as a Senior Information Architect to the team.
“We are really excited to have Tom join our intelligent team of strategists. Tom’s unique expertise with user experience, interface design, and information architecture enhances the value of our marketing solutions,” comments Julie Gareleck, Managing Partner, Junction. “We are able to create truly contextual experiences to effectively reach target user segments, ultimately driving revenue for our clients.”
Tom has led teams for a variety of high profile clients spanning a multitude of industries including: Disney, Purina, General Mills, Bank of America, RIM, Intel, Southwest, Target, AOL, FedEx, and Flickr. In his new position, Tom will be responsible for investigating and validating user interaction and information architecture to craft valuable solutions that support business, brand, and marketing initiatives.
“It’s great to join a growing firm dedicated to developing key strategies and initiatives. As the industry shifts its focus to more consumer centric strategies,” say Tom Tsai. “I look forward to working with Junction to create intuitive and measurable solutions for our clients.”