The most challenging positions to fill are sales associates or business development officers. Even more frustrating is effectively forecasting revenue and percentage growth. Over the last year, I have seen more companies looking for a magic bullet or a new technology to generate sales leads. The reality is there isn’t a magic bullet. If you’re investing new strategies for growing your sales, check out the following book for an interesting perspective:
“Whale Hunting, How to Land Big Sales and Transform Your Company,” by Tom Searcy and Barbara Weaver Smith.