Twitter, despite it’s popularity, can be overwhelming to small business owners unfamiliar with the benefits of social media.

Small businesses by nature focus on word-of-mouth marketing to attract new clients as 50% of new customers for small business come through referrals. The breadth of the network is usually based on geographic location. No matter how technology advances, businesses will continue to get referrals through their loyal customers.

Now, imagine being able to reach a vast network of potential customers to sell your products to in 140 characters or less, at no cost other than the time spent to write and post the content. It’s still word-of-mouth only with a larger network. If you are a business located in a small town, what better way to drive people to your online store or even visit your store as they are passing through.

We would like to hear from our small business readers…Let us know how you are using Twitter.