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A Little Advice

In 2009, one of our clients spent a sizable portion of  his budget  on an agency who boasted their strategic services.  The strategy document, all though well-formatted, complete with fancy charts, were devoid of a sustantive strategy.  The 8-page deliverable  read like a book report.   Unfortunately, the end result for our client was a fiscal waste.  Fortunately, our team was able to step in to provide the measurable strategy he was looking for.

Strategy by defintion is a long-range plan, method, or roadmap for obtaining specific objectives or goals that insure success.  Strategy is not market research.

Consider this when vetting your strategic partner.