SERVICES PROVIDED
Brand & Digital Marketing Strategy
Website Development
Digital Marketing Ads & Ad Management
Social Media Content & Management
Lead Generation
Ongoing Maintenance
1858 Downtown: An Exclusive Community
Vision Development Partners, known for its exclusive residential and commercial developments, has partnered with award-winning architect, David Grace, and builder, Patrick Malloy to transform this land into a luxury community. 1858 Downtown is the ultimate private location with exceptional outdoor living spaces, an ultimate walkability score, and access to the best that Downtown Alpharetta has to offer.
Junction took on the challenge to uniquely brand this community, engage with target buyers and agents, and drive revenue for our clients.
A brand execution that not only defines 1858 Downtown as luxurious and exclusive but also personifies a lifestyle to be lived in this once in a generation community.
Our Approach
1858 Downtown is the perfect luxury community nestled in the heart of North Georgia with access to exclusive dining, shopping, and entertainment. Junction transformed the brand by incorporating rich, yet bold tones to amplify the brand experience of this new community.
With this brand approach, Junction executed a new online presence and comprehensive digital marketing strategy to successfully reach new home buyers looking for exclusive, luxury living starting at $1.7 Million.
Website Design
Junction created low-fidelity wireframes to depict the overall functional flow of each unique page template before adding in the design elements to bring this brand to life. We created a website that allows a user to explore the features of the new development and surrounding communities, while following the
best practice for user experience, content, and digital assets. The user experience balanced the need to engage users with unique content and clear calls to action to increase engagement and lead generation.
The website was launched in May of 2022.
Comprehensive Digital Marketing Strategy
Junction developed the right digital marketing solutions to increase brand awareness and engage with potential homebuyers . Junction focused on using social ads to drive awareness for the community and also improve lead generation.
Junction was able to successfully improve engagement by 588%
with targeted paid ads on Facebook and Instagram, driving 101 qualified leads in the first 60-days.
Within the first 60-days of launching the website and digital campaigns, Junction delivered 101 unique leads and reaching 50,083 users across social media platforms, resulting in a 500% increase in website traffic.
101
500% INCREASE
1858 Downtown Awards
Obie Awards 2022 | Gold Winner for Best Marketing Campaign Under $10,000
Obie Awards 2022 | Silver Winner for Best Website Community
Let’s Chat
Don’t rely on a real estate agent’s network to drive leads. Focus on driving unique leads, reaching your direct target audience. Junction is agnostic of platforms such as realtor.com and zillow.com. Our digital strategies are designed to drive lead generation consistently to deliver the highest return on investment to our clients.
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