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Junction Creative Solutions Unveils Brand Refresh

March 11, 2013 – 1:30 pm

Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency. “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We recognize [...]

By junctioncreative | Posted in News, Technology | Also tagged advertising, agency, Atlanta, biography, blog, brand experience, brand refresh, branding, business, CEO, clients, commentary, company blog, consulting, Creative, enhancements, features, founded, functions, georgia, hybrid, impact, information architecture, Julie Gareleck, junction atlanta, Junction Creative, Junction Creative Solutions, live site, managing partner, marketing, mobile, multiplatform, news, Portfolio, redesign, results, strategic, strategy, team, user-friendly | Comments (0)

A Lesson on How to Make Your Mark

March 5, 2013 – 10:02 am

After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker’s Mark’s Chief Operating Officer, said that the company is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media | Also tagged 90 proof, abv, account, alcohol content, alter recipe, announcement, barrel, bill samuels, bottling, bourbon, brand equity, branding, brands, CEO, changed, coca cola, comments, coo, corporate, debacle, decision maker, demand, don't water down a brand, emotional attachment, Facebook, hashtag, history, ideas, impact, increased sales, jim beam, Junction, leadership, likes, maker's mark, media stunt, missteps, negative into a positive, new target market, outrage, plant, power of social media, production costs, profit, recipe, reduced abv, remember background, response, results, rob samuels, sales goals, social capital, Social Media Marketing, solutions, strategy, struggling sales, successful brands, supply, taste, Twitter, venerable brands, water down, water in the whiskey, watering down, whiskey, you spoke. we listened. | Comments (0)

New Blog Look / Exciting Updates Coming

February 27, 2013 – 10:46 am

Have you noticed the new look of Strategy. Impact. Results.? On the heels of a successful 4 years in business, we’ve decided it’s time for a brand refresh. The new design of the blog and our Twitter, Facebook, and LinkedIn pages is just a sneak peak. Be sure to subscribe to our blog to receive updates on the upcoming [...]

By junctioncreative | Posted in News, Social Media | Also tagged Atlanta, blog, blogging, branding, business, consulting, Facebook, image, impact, Junction, launch, linkedin, marketing, mature, new look, new website, news, refresh, results, strategy, subscribe, topics, Twitter, updates | Comments (0)

Guardian Watch™ Launches Updated Platform Revolutionizing Public Safety Reporting and Response

February 26, 2013 – 12:09 pm

Junction client Guardian Watch™ announces the launch of version 2.0 of its multi-platform application for public safety, intended to empower citizens during emergencies and create safer communities across America. The launch campaign is centered around Atlanta, GA, a rapidly growing major metropolitan area that the company hopes will serve as a model for the power [...]

By junctioncreative | Posted in Clients, News | Also tagged agency, Atlanta, authorities, award winning, CEO, clients, communications, community safety, consulting, dr. gordon jones, emergency management, emergency response, empower citizens, EMS, excellence awards, features, FEMA, fire, functions, future of public safety, groups, guardian watch, impact, incident report, involvement, Julie Gareleck, Junction, launch, law enforcement, local media, marketing, marketing and advertising, marketing campaign, marketing strategy, mobile app, national sheriffs' association, neighborhood watch, network, new technology, news, officials, online platform, pilot program, PR, project management, PTAs, public safety, public safety reporting, results, safer communities, schools, SMEM, social media, strategy, subscribers, tactics, technology, universities, userbase, users | Comments (0)

Junction Sponsors Second Annual Optimist Club of Gettysburg Golf Tournament Supporting Local Youth

June 4, 2012 – 1:19 pm

Junction was proud to sponsor The Optimist Club of Gettysburg’s Second Annual Golf Tournament on May 31, 2012. Held at The Links at Gettysburg, the event drew more than 100 golfers competing while raising funds for programs supporting youth in the Gettysburg area. Junction joined other sponsors including ACNB, the Historic Cashtown Inn, Interfaith Housing, [...]

By junctioncreative | Posted in Events | Also tagged acnb, adams country national bank, adams county, Atlanta, biggerstaff's, biggerstaff's catering, bradshaw dry goods, business, campbell & white, cashtown inn, central PA, charity golf, don ferrara, finkenbiner, four horsemen, gettysburg, Gettysburg Construction, gettysburg optimist, golf outing, golf tournament, historic inn, impact, interfaith housing, Julie Gareleck, Junction Creative Solutions, links at gettysburg, marci cropp, Mark Cropp, martin, optimist, optimist club of gettysburg, optimist international, Pennsylvania, project design, raffensperger, results, riggle & associates, strategy, the Bair Family, the Millar Family, youth programs | Comments (0)

Junction Earns Dual Honors in Horizon Digital Interactive Awards

May 23, 2012 – 3:51 pm

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of two 2011 Horizon Interactive Awards for its work in two different categories: Consumer Information Websites and Integrated Marketing Campaigns. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2011 installment drew thousands of entries from top [...]

By junctioncreative | Posted in News, Practices | Also tagged advertising, agency, Atlanta, atlanta business consultant, award winning, awards, best in category, bronze, business, CEO, communication, consulting, consumer information website, custom application, digital, ecommerce, firm, gold, horizon, horizon awards, impact, influence, integrated marketing, integrating marketing campaign, intelaplay, interactive awards, Julie Gareleck, Junction, Junction Creative Solutions, marketing campaigns, multiplatform, news, Portfolio, recognition, results, silver, solutions, strategy, technical, Value | Comments (0)

All Filler for Miller

April 24, 2012 – 3:30 pm

Watch a set of advertisements during any major television event, and you are bound to see a spot for a Budweiser, Miller, or Coors product. Domestic macrobrewers have notoriously gigantic budgets for ad campaigns, and in terms of sales of their flagship offerings, the rate of return on investment is excellent. Initially introduced in 2007, [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Strategy | Also tagged 12 oz, 64 calories, active lifestyle, active youth, ad campaign, alcohol industry, beam global, beam spirits, beer branding, beer sales, beer statistics, branding, Budweiser, business, business plan, cheap beer, consumer expectatons, Craft Beer, customer base, customer loyalty, diet market, diluted beer, failing companies, Forbes, global beam, health craze, healthy lifestyle, impact, insights, lifestyle, light beer, macrobrew, market, marketing, MGD, MGD64, microbrew, Miller, Miller 64, miller 64 label, miller news, Miller-Coors, news, product advertising, product affinity, product label, product placement, results, skinny girl, skinnygirl, skinnygirl margarita, social media, spirits, strategy, Super Bowl Ads, tv commercial, ultra light beer, user experience, Value, wisconsin news, youtube ads | Comments (0)

A Prime Cut of the New Food Business

April 12, 2012 – 11:52 am

Eating is a biological necessity. Every human being must eat, but for millions of people nationwide, developments in recent years have placed an increasing emphasis on gastronomy that is healthier, more localized, more gourmet – providing something far beyond mere sustenance. As a result, massive changes in social and economic behavior surrounding this shift are [...]

By junctioncreative | Posted in Social Media, Technology | Also tagged advertising, beer dinners, blog, business openings, celebrity, celebrity chefs, connected, democracy, digital democracy, Digital Media, digital platforms, digital revolution, eating, Facebook, farmer's market, fast food, food, food blogs, food events, food industry, food revolution, food world, food-lovers, foodie, foodie culture, gastronome, gastronomia, gastronomic, gourmet, human experience, impact, industries, influence, internet, market dynamics, marketing, new market, new restaurants, new york city restaurants, new york magazine, opentable, organic eating, organic restaurant, organics, reservations, restaurant booking, restaurant budget, restaurant economy, restaurants, results, small business, social eating, social interaction, social media, specialty foods stores, strategy, sustainable, sustainable eating, Twitter, web 3.0, wine dinners, yelp, young foodies | Comments (0)

Atlanta Based AcuteCare Telemedicine Launches New Online Presence

September 6, 2011 – 2:12 pm

AcuteCare Telemedicine (AcuteCare), led by 4 expert neurologists, launches its new online presence. AcuteCare, an emerging telemedicine provider, offers hospitals 24/7 high quality neurological emergency support, accreditation support, and programs for the advancement of healthcare providers. “We have already seen over 60% growth so far in 2011, and we are poised to add new hospitals [...]

By junctioncreative | Posted in News | Also tagged AcuteCare Telemedicine, advertising, atlanta medicine, atlanta neurology, atlanta telemedicine, business, content, digital, entrepreneur, Fortune 500, georgia teleneurology, goals, healthcare atlanta, healthcare industry news, help, hospital clients, hospital news, impact, influence, insights, interactive, James Kiely, jim kiely, Junction Creative Solutions, keith sanders, lisa johnston, marketing, matthews gwynn, mission, neurological support, Neurology, news, objectives, Online Presence, results, SMBs, social media, social network, Startups, strategy, Stroke, Telemedicine, tips, Value, Websites | Comments (0)

Atlanta Based Competitive Sports Analysis Announces New scoutPRO Website

July 15, 2011 – 2:02 pm

Competitive Sports Analysis, LLC. (CSA), headquartered in Atlanta, GA, announces the launch of a new interactive website for its scoutPRO™ Fantasy Football predictive analysis software. Recently nominated for the Fantasy Sports Trade Association’s Fantasy Sports Rookie of The Year and Most Valuable Fantasy Sports Tool Awards, scoutPRO™ combines the experience and knowledge of top fantasy [...]

By junctioncreative | Posted in News | Also tagged championship, Competitive Sports Analysis, competitive sports analysis website, CSA, Diane Bloodworth, digital, experience, fantasy awards, fantasy football, fantasy football help, fantasy sports, Fantasy Sports Trade Association, fantasy toolkit, fantasy tools, general manager, impact, influence, interactive, Junction Creative Solutions, lineup, MVP, NFL franchise, NFL lockout, NFL players, pro fantasy football, pro sports, professional fantasy sports, results, roster, scoutPRO, scoutpro fantasy, scoutpro website, set roster, sports tool, strategy, Value, Website Launch, women owned business | Comments (0)