Value – Strategy. Impact. Results.

Tag Archives: Value

Learning to Better Communicate from a Master

May 21, 2013 – 11:25 am

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864. His first term saw his leadership challenged by America’s only Civil War, one that [...]

By junctioncreative | Posted in Practices, Strategy | Also tagged Abe, Abraham Lincoln, advertising, approval, Atlanta, atlanta business, audience, awareness, branding, business, business news, Civil War, comedy, communication, content, craft, effectiveness, email, Facebook, impact, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, leadership, Lincoln, linkedin, marketing, marketing strategy, new technology, Plan, reputation, skill, social media, solutions, story, strategy, Strong Team, technology, Twitter | Comments (0)

Apples to Apples?

May 3, 2013 – 10:05 am

Businesses share core principles of business that are common and integral regardless of product, service and industry. These same principles when adjusted for variation in size, logistics, and offerings become essential to the overall success of a business whether delivering a load of stone or a pair of designer jeans. Considerations for supply and demand, [...]

By junctioncreative | Posted in Strategy | Also tagged advertising, Atlanta, atlanta business, branding, business, business news, businesses, Commitment, communication, Consolidation, customer experience, foursquare, fractured marketing environment, hybrid agency, impact, influence, instagram, Internal Focus, Julie Gareleck, Junction, Junction Creative Solutions, marketing, Monitor and Measure, optimize in-store, personalization, principles, Rapid Rewards, Southwest Airlines, strategy, success, technology, Venuelabs | Comments (0)

Junction Wins Three Awards in the 11th Annual Horizon Digital Interactive Awards

April 25, 2013 – 12:05 pm

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of three Horizon Interactive Awards for its work in three different categories: Video, Advertisement, and Brochure. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2012 installment drew thousands of entries from top developers, designers, and online [...]

By junctioncreative | Posted in News | Also tagged advertisement, Atlanta, atlanta business, branding, brochure, Bullying Video, business, business news, CEO, guardian watch, HIA, honors, horizon interactive awards, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, solutions, strategy, technology, Video | Comments (0)

Zero-TV: Threat or Passing Fad?

April 23, 2013 – 12:20 pm

We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]

By junctioncreative | Posted in Advertising, Strategy | Also tagged advertising, Atlanta, atlanta business, bills, cable, computers, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, social media, solutions, strategic, strategy, stream, tablets, technology, television, tv, Zero-tv, Zero-TV household | Comments (0)

A Strategy of Assured Destruction

March 18, 2013 – 11:53 am

How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders, the bystanders of the great industries, who have neither the resources nor the obvious capability to make great advancements in technology, product develop [...]

By junctioncreative | Posted in Lessons from the CEO, Practices, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, breakout growth, business, business news, CEO, complacency, Creative, culture of innovation and change, destruction, digital imagery, Escape Velocity: Free Your Company's Future from the Pull of the Past, Geoffrey Moore, hybrid agency, impact, industry, influence, innovators, Julie Gareleck, Junction, kodak, Lessons from the CEO, marketing, marketing strategy, opportunity, pivot points, results, solutions, strategic, strategy, technology | Comments (0)

Junction Lends Agency Perspective to Financial Marketers’ Events Featuring Industry Leaders

March 15, 2013 – 1:30 pm

The Journal of Financial Advertising and Marketing (JFAM) hosted back to back events in its JFAM:Live! series of financial marketer’s conferences in New York City, attracting leaders from the world’s largest financial brands to engage in sharing ideas and insights about their marketing efforts in 2013. Bill Wreaks, CEO of The Gramercy Institute, publishers of [...]

By junctioncreative | Posted in Events, News | Also tagged 2013, advertising, Atlanta, atlanta business, Bill Wreaks, branding, business, CEO, citi, consumer, discussion, financial brand, financial brands, Gramercy Institute, impact, influence, interactive, JFAM, JFAM:Live!, journal of financial advertising and marketing, Julie Gareleck, Junction, Junction Creative Solutions, le cirque, marketers, marketing, New York City, panels, perspective, pricewaterhouse coopers, prudential, pwc, strategy, td ameritrade, technology, transformative marketing, Twitter, unique, US, want | Comments (0)

Drawing the Lines on Graph

March 7, 2013 – 1:26 pm

After a few short months of anticipation since its initial announcement, the live rollout of Facebook’s new Graph Search is now just on the horizon. Billed as the latest in a long line of ‘next big things’ that rarely make too big a splash, Graph Search is actually generating quite a bit of actual buzz. [...]

By junctioncreative | Posted in Social Media, Strategy, Technology | Also tagged activity, advertising, b2b, behavior, best practices, bing, brands, business, channel, companies, competitors, Creative, customer, data security, disruption, disruptor, drivers, Facebook, facebook pages, facebook success, filter, filtered information, Google, graph search, how is graph search different, ideas, image results, impact, implementation, important, innovation, intentions, IPO, IT firm, Junction, key metrics, KPIs, launch, likes, linkbuilding, mainstay salire, mark zuckerberg, marketing, MPM, optimization, performance measurement, personal data, platform, privacy concerns, results, search engine, search engine marketing, SEM, seo, settings, sharing preferences, social capital, Social Networking, solutions, what does it mean, Yahoo! | Comments (0)

Take Chances, Make Mistakes

February 7, 2013 – 9:37 am

Pop star Beyoncé caused a bit of a stir when she was alleged to have lip synched ‘The Star Spangled Banner’ at the Presidential Inauguration ceremonies on Monday, January 21. Just 13 days later, she found herself on one of the world’s biggest stages at the Pepsi Super Bowl XLVII Halftime Show, making a resonating [...]

By junctioncreative | Posted in Brand and Marketing, Practices | Also tagged 49ers, authentic, Authenticity, avoid the safe play, backing track, beyonce, beyonce performance, biggest stage, blackout, brand equity, brand Value, branding, broadcast, business, businesses, CBS, celebrity culture, christina aguilera, cream of the crop, destiny's child, difficult conditions, diva, emotion, expert, finesse, forgot the words, halftime, halftime production, honesty, imperfection, inauguration, integrity, learn lessons, lip sync, lip synching, make a statement, marketing, media channels, millions of viewers, mistakes, national anthem, pepsi halftime show, perfect performance, performer, politicians, pre-recorded, presidential inauguration, professional dignity, ratings, ravens, real, rise to fame, risk taking, singing, size of audience, star spangled banner, strategy, super bowl, surprise, take risks, television, unique talent | Comments (0)

The Cost of Forgetting Who You Are

February 6, 2013 – 3:53 pm

In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store. [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, benefits, brand, brand identity, business model, business plan, clip coupons, consequences, consumer, Couponing, coupons, customer loyalty, department stores, discounting, discounts, ellen degeneres, executive, features, future success, gorwht, impact, incentives, influence, jc penney, jc penney campaign, jc penney ceo, jc penney commercial, jc penney coupons, jc penney customers, jc penney discounts, jc penney margins, jc penney president, jc penney profits, jc penney rebrand, jc penney revenue, jc penney sale, jc penney stock, jc penney stores, jcp, kohls, marketing plan, marketing strategy, michael francis, MSRP, oscars, pay the price, president, price tag system, price tagging, Promotion, repeat business, reputation, results, ron johnson, sale events, sales strategy, savvy shoppers, shift, shrinking economy, social media, strategic planning, strategy, strategy plan, strategy value, suggested retail value, target, target ceo, walmart | Comments (1)

Advertising: A Touch of Singularity

January 31, 2013 – 9:30 am

Welcome to Junction’s Book Nook. At Junction, we dedicate a significant amount of time educating ourselves on the complexities of the business and marketing ecosystem. We would like to share insights from some of the pages of the books we are reading. As part of my New Year’s resolution to put down the technology and [...]

By junctioncreative | Posted in Advertising, Book Nook, Strategy | Also tagged 1960s, advertisers, advertising, advertising success, agency, ambition, ambitious, atlanta business, best practices, book nook, book review, books, brand equity, brand impact, build a brand, business and marketing ecosystem, confessions, confessions of an advertising, Creative, creativity, Custom Content, David Ogilvy, discipline, engagement, excellence, father of advertising, format, hard work, hard work never killed a man, image, impact, influence, interview, Junction, learn from our past, legend, listen and learn, looking back, mad men, marketer, moving forward, notable remarks, ogilvy, perseverance, power of advertising, quality content, quotations, quotes, relationship marketing, results, sales, selling, solutions, strategy, study, talent, tell the truth, truth in advertising | Comments (0)