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Tag Archives: valuation

Chairs? …Chairs?

October 23, 2012 – 1:29 pm

In celebration of registering its billionth user, Facebook decided to create and release its first ever television advertisement. Titled “The Things that Connect Us,” the 90 second spot by Weiden+Kennedy features some nice cinematography, but raises a number of questions about the motives, expectations, and intentions of the social media giant. What is the goal [...]

By junctioncreative | Posted in Advertising, Social Media, Strategy | Also tagged ad promotion, advertising, blue square with f, brand equity, branding, bridges, business equity, business insights, business model, campaign, chairs, cinematography, communication platform, critique, evaluation, Facebook, facebook brand, facebook chairs ad, facebook company history, first social network, how many facebook users, impact, IPO, Junction, logo, mark zuckerberg, message, new advertising platform, numbers, planes, promoted stories, recognition, results, review, script, social media advertising, Social Media Marketing, stock price, strategy, telephones, things that connect us, Value, voiceover, w+k, weiden+kennedy, why does facebook need to advertise, YouTube | Comments (0)

Pinpoint Your Social Media Strategy

May 24, 2012 – 2:20 pm

Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of content curation upon its users to create a distinctly visual focus, differentiating the experience from other social networks. [...]

By junctioncreative | Posted in Uncategorized | Also tagged advertising, agency, Atlanta, atlanta business, b2b, b2c, brand identity, brand image, branding, consulting, content, curation, customer loyalty, data, differentiated experience, discovery, effectiveness for marketers, engagement, facebook IPO, facebookj, impact, infographic, interactive, Junction, logo, marketing, meaning, media, media help, metrics, modern, MPM, new year, pin, pinned, pinterest, pinterest etiquette, pinterest for brands, platform, products, promoter, Promotion, repinning, results, social impact, Social Media Marketing, social media world, social value, strategy, tagged, Target Market, technology, Twitter, userbase, visual, visual goodness, west elm furniture, west elm pinterest, whole foods, whole foods pinterest | Comments (1)

The Social Clearinghouse

May 17, 2012 – 2:36 pm

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising, advertising metrics, advertising techniques, agencies, apps, Atlanta, big data, brand message, branding, business, consumer behavior, consumer preference, contextual message, Creative, data info, database, Digital Marketing, digital strategy, Facebook, facebook IPO, facebook users, facebook value, GM advertising, GM on facebook, gut instinct, impact, influence, infographics, internet, Julie Gareleck, Junction, marketers, mass media, media, metrics, metrics-driven marketing, MPM, pinterest, plugins, results, revolutionize, social apps, social media, social media platforms, Social Networking, socialcam, solutions, strategies, strategy, Target Market, technology, trends, Twitter, user intelligence, userbase, Value, value of data, web platform, YouTube | Comments (1)

Social Media: Boom to Bust?

May 2, 2012 – 2:20 pm

As Facebook reports its user base has reached 901 million users and acquires Instagram for a staggering $1 billion, industry analysts continue to debate the existence of what is being deemed the “social media bubble.” Some argue that social media is a sign of a burgeoning online community that fuels the economy. Skeptics speculate that [...]

By junctioncreative | Posted in Social Media, Strategy, Technology | Also tagged acquisitions, advertising, Atlanta, business, company valuation, corporate, Creative, digital, entrepreneurs, entrepreneurship, equity valuation, Facebook, facebook userbase, Growth Sector, impact, industry news, influence, insight, instagram, interactive, internet sector, IPO, Junction, market, marketing, potential buying power, publicly traded, results, social media, social media bubble, social media fund, social media startups, social space, solutions, stability, stock prices, strategy, sustainability, tech bubble, tech startups, Value, venture capital, venture capitalist, visibility, zuckerberg | Comments (1)

Besting Twitter

April 12, 2010 – 8:00 am

Well, Dennis Crowley, CEO of Foursquare (a mobile check-in service), is on the venture circuit traveling to the Silicon Valley and Boston. Foursquare is poised to reach more than 1 milllion users faster than Twitter. With the recent news of tool designed to provide real-time data to businesses, Mark Zuckerberg beware. What does this mean? It could [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, boom, boston, brand collateral, brand Value, branding, business insight, business news, business planning, development, Facebook, facebook IPO, foursquare, hybrid agency, impact, influence, interactive, IPOs, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, online/offline, results, sales strategy, silicon valley, solutions, strategic, strategy, tech boom, technology, Twitter, un-agency, user experience, Value, zuckerberg | Comments (0)