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Tag Archives: user experience

Junction Client Saffire Vapor Expands to Second Tennessee Retail Location

April 18, 2013 – 12:15 pm

Junction Creative Solutions (Junction) client Saffire Vapor, seller and distributor of premium-quality ‘high powered’ electronic cigarettes and accessories, is opening the doors of its second retail location in Franklin, TN, just over a year after launching its business in February of 2012. Saffire Vapor has grown quickly but sustainably through steady eCommerce sales, successful distribution [...]

By junctioncreative | Posted in Clients, News | Also tagged advertising, Arnold, Atlanta, Franklin, influence, Junction, Junction Creative Solutions, robert arnold, Saffire Vapor, sales strategy, Second Location, social media, solutions, strategy, Tennessee, TN, www.saffireecigs.com | Comments (0)

Are You Staying Ahead of Trend with Your Marketing Strategy?

March 21, 2013 – 11:45 am

With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence. In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2013, 9, ads, advertising, Atlanta, atlanta business, audio, Avid Landing Page Testing, brand Value, branding, business, changing technology, compelling content, Content for Content's Sake, conversions, convert website visitors, creative audio and video, demographic, digital strategies, Facebook, Faking Reviews, garrett gee, honesty, HTTPS, Ignoring Personalization, iMedia Connection, impact, influence, interesting, Julie Gareleck, Junction, Junction Creative, Kent Lewis, keyword SEO, LiveBall, Making Decisions Based on Wrong Metrics, marketing, messaging, mistake, Nine, Nine Marketing Strategies to Avoid, personalized, personalized ad, QR, qr codes, Quick Response Codes, results, retargeting, seo, seven strategies, social media, strategies, strategy, subject matter, technology, Underestimating the Power of Video, Video | Comments (0)

Good Design is Invaluable

October 30, 2012 – 11:15 am

It has been said over and over again; as technology progresses, it is changing the game, fueling the kind of new innovations that are currently driving the market. The assertion that technology has lifted entrepreneurship, startups, and new businesses of all sizes to new heights is mostly true, but an oft-forgotten but highly crucial aspect [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged advertising, aesthetics, Apple, Atlanta, braun, business, color choice, complimentary, consumer culture, consumer demand, consumer expectations, Creative, customer mindset, demand, design-minded, details, digital, driving the market, educated consumer, entrepreneurs, eye for design, fast company design, font choice, functionality, good design, higher competition, human interface, importance of design, innovation, internet, iPad, iPhone, Junction, language, look and feel, marketing, marketing tone, marketplace, microsoft surface, multimedia, new tech, perceptions, product design, product designer, product line, social media, solutions, Startups, strategies, tech startups, tech stocks, technology, UEX, user interface, ux designer, ux requirements great design, VC, venture capital, windows 8 | Comments (0)

When B2B Goes B2B2B

September 27, 2012 – 3:19 pm

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy, Technology | Also tagged adaptation, advocacy, analytics, approach, attribution management, b2b, b2b2b, b2c, big data, brand advocate, brand champion, brand equity, business, business of marketing, consumer, consumer wants, Creative Solutions, data analytics, fueling industry, help, impact, influence, insights, Junction, market analytics, Market Research, marketing, marketing plan, marketing strategy, maximize ROI, measurement, metrics, MPM, non-captive agency, predict trends, real time data, research, results, return on investment, ROI, strategy, user behavior | Comments (0)

Attention All Shoppers

August 14, 2012 – 1:40 pm

Over the course of the past decade, the retail industry has arguably undergone more change than it had in the previous century. Entrepreneurs like Rowland Macy and Richard Sears probably never could have envisioned their modest businesses blossoming into a more than $4 trillion industry in the US in less than 100 years. The rise [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged advertisements, advertising, agencies, atlanta business, brand experience, brand identity, brand interaction, brand strategy, branding, brick and mortar, communications, competition, consistency, consulting, consumer behavior, consumer trends, coupons, Custom Content, customer loyalty, department store, digital, impact, influence, interface, jc penney, Junction, loyalty, macy's, marketing, messaging, mobile, Mobile Apps, mobile campaign, mobile competition, mobile data, modern marketing, promotions, results, retail, retail business, retail industry, retail marketing, retail mobile app, retail vertical, retargeting, richard sears, rowland macy, services, strategy, targeting, tech, tech boom, time online, trade goods, Value | Comments (0)

Fro-Yo Overload!

July 12, 2012 – 1:23 pm

As summer brings sweltering heat coast to coast, Americans are beginning to abandon traditional relief from sweet treats in ice cream parlors and popsicle stands in favor of an explosive new trend; frozen yogurt shops. These dairy-slinging stores are in the business of selling happiness, and feature diverse flavors and toppings for consumers to customize [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged atlanta business, atlanta heat, atlanta weather, beat the heat, brand and marketing, branding, business, chain restaurant, children, colors, corporate restaurant, cowlicks, craze, CS, customer service, customized, experience, flavors, floats, food and drink, franchising, froyolo, frozen treat, frozen yogurt, frozen yogurt atlanta, fruttela, gluten free, ice cream, impact, jujubees, local, locations, low fat, mania, menchie's, merchandise, metro atlanta, niche market, organic, pay per ounce, pay per oz, pinkberry, Promotion, red mango, results, self serve, spoons, stonyfield farm, strategy, summer, swirlin' twirlin', swirll, tart yogurt, the yogurt tap, toppings, trends, unique, Value, yelp, yoforia, yogen fruz, yogli mogli, yogurberry, yogurt franchise, yogurt tap, yogurtland, yoreka | Comments (0)

The Perks of the Grind

July 10, 2012 – 12:26 pm

How far would you go for the perfect cup of coffee? There is seemingly no limit to the United States’ torrid love affair with coffee. Like many other consumer mediums, tastes for the ‘other black gold’ have gone through drastic changes in the last 100 years, evolving from the military grade canned coffee that is [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, african coffee, american coffee, artesanal, artisan, Atlanta, atlanta metro area, bakery, beer and wine, black gold, brand affinity, brand identity, brand loyalty, branding, brewing system, cafe, cappuccino, clover, coffee, coffee brewing, coffee revolution, coffee wars, connoisseur, custom blend, espresso, fair trade, folgers, frappuccino, green mermaid, high end coffee, impact, influence, innovation, Junction, kenyan, la boulange, local, market trends, marketing, national chain, new coffee, organic, pastry, renaissance, results, sbux, segment, single origin, social media, starbucks, starbucks beer, starbucks cups, starbucks reserve, starbucks wine, strategy, sustainable, tasting notes, vacuum siphon, Value | Comments (0)

Checking In on Checking In

July 3, 2012 – 1:42 pm

A unique concept bridging social networking and location-based marketing, check-in applications have become one of the most prominent trends in marketing. A few years ago, the first round of mobile check-in apps hit the market, spurring the excitement for this technology. By allowing users to announce their presence at a restaurant, bar, or event venue [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged 4square, advertising, Atlanta, businesses, check in platform, check-in apps, consumer wants and needs, Facebook, foursquare, foursquare rebrand, functionalities, gimmies, google check in, google places, google+ local, gps, impact, influence, Junction, location based marketing, location marketing, marketing, Mobile Apps, promotions, results, social interaction, Social Media Marketing, Social Networking, strategy, trends, Twitter, user behavior, user preference, Value, website marketing | Comments (0)

Ahhhh……Freak out!

June 28, 2012 – 11:40 am

Social media is all the rage these days. And these days, rage might be an understatement. Last week, Twitter experienced the longest service disruption since its hour long outage in October 2011, causing an internet freak-out. Known for its history of similar outages, it didn’t take long for the user base to divert attention to [...]

By junctioncreative | Posted in Social Media | Also tagged @facebook email, Atlanta, complaints, controversy, conversation, Creative, engagement, Facebook, facebook crash, facebook problems, flood, freak out, hashtags, impact, influence, info, instagram, issues, permissions, pinterest, popularity, privacy settings, reaction, reactive, reputation, service disruption, social media, social media drawbacks, social media platforms, solutions, tagged, tumblr, Twitter, twitter crash, twitter downtime, wildfire, zuckerberg | Comments (0)

Visual Search Revolving Around Axis

June 5, 2012 – 2:02 pm

Last week, Yahoo! officially released its new “visually enhanced” web browser for desktops and iOS devices. Known as Axis, the browser is an innovative spin on visual searches that aims to streamline the searching experience by effectively eliminating the concept of a ‘results’ page. Yahoo!’s demo video shows why Axis’ technology could be the key [...]

By junctioncreative | Posted in Strategy, Technology | Also tagged advertising, axis reception, axis video, behavior, bing, browser wars, browsers, browsing history, Chrome, content, contextual experience, critics, customer trends, demo video, desktop browser, experiential computing, firefox, functionality, Google, IE8, IE9, image search, integrated browsing, iOS, keywords, marketing, mobile axis, mobile browser, mobile browsing, mobile devices, mobile strategy, opera, search, search advertising, search technology, smartads, Smartphones, social media, social platform, social search, tech, technology, trends, visual experience, visual search, web browser, Websites, yahoo advertising, yahoo axis, yahoo browser, yahoo business model, yahoo market share, Yahoo! | Comments (0)