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Tag Archives: Twitter

Junction Lends Agency Perspective to Financial Marketers’ Events Featuring Industry Leaders

March 15, 2013 – 1:30 pm

The Journal of Financial Advertising and Marketing (JFAM) hosted back to back events in its JFAM:Live! series of financial marketer’s conferences in New York City, attracting leaders from the world’s largest financial brands to engage in sharing ideas and insights about their marketing efforts in 2013. Bill Wreaks, CEO of The Gramercy Institute, publishers of [...]

By junctioncreative | Posted in Events, News | Also tagged 2013, advertising, Atlanta, atlanta business, Bill Wreaks, branding, business, CEO, citi, consumer, discussion, financial brand, financial brands, Gramercy Institute, impact, influence, interactive, JFAM, JFAM:Live!, journal of financial advertising and marketing, Julie Gareleck, Junction, Junction Creative Solutions, le cirque, marketers, marketing, New York City, panels, perspective, pricewaterhouse coopers, prudential, pwc, strategy, td ameritrade, technology, transformative marketing, unique, US, Value, want | Comments (0)

A Lesson on How to Make Your Mark

March 5, 2013 – 10:02 am

After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker’s Mark’s Chief Operating Officer, said that the company is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media | Also tagged 90 proof, abv, account, alcohol content, alter recipe, announcement, barrel, bill samuels, bottling, bourbon, brand equity, branding, brands, CEO, changed, coca cola, comments, coo, corporate, debacle, decision maker, demand, don't water down a brand, emotional attachment, Facebook, hashtag, history, ideas, impact, increased sales, jim beam, Junction, leadership, likes, maker's mark, media stunt, missteps, negative into a positive, new target market, outrage, plant, power of social media, production costs, profit, recipe, reduced abv, remember background, response, results, rob samuels, sales goals, social capital, Social Media Marketing, solutions, strategy, struggling sales, successful brands, supply, taste, venerable brands, water down, water in the whiskey, watering down, website, whiskey, you spoke. we listened. | Comments (0)

New Blog Look / Exciting Updates Coming

February 27, 2013 – 10:46 am

Have you noticed the new look of Strategy. Impact. Results.? On the heels of a successful 4 years in business, we’ve decided it’s time for a brand refresh. The new design of the blog and our Twitter, Facebook, and LinkedIn pages is just a sneak peak. Be sure to subscribe to our blog to receive updates on the upcoming [...]

By junctioncreative | Posted in News, Social Media | Also tagged Atlanta, blog, blogging, branding, business, consulting, Facebook, image, impact, Junction, launch, linkedin, marketing, mature, new look, new website, news, refresh, results, strategy, subscribe, topics, updates, website | Comments (0)

Lessons from the CEOs: Making the Connection to Success

February 15, 2013 – 10:01 am

In this series, we explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. Skip Prichard is an accomplished CEO, turnaround business leader, and keynote speaker. He is known for his track record of successfully revitalizing companies and dramatically improving results. Most recently, he was President & CEO of [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged accomplish goals, advice, agency, answers, atlanta business, big business, blogging, book, brand, business leaders, cash, CCO, ceos, connection, control, corporate, creativity, culture, customer, differentiation, digital, employees, energy, Facebook, five C's, growth, handwritten notes, happiness, impact, information, ingram content, ingram content group, jill geisler, leaders, lessons, linkedin, lost art, making a connection, managers, marketer, meaning, modern tools, Networking, poynter, profitability, Publishing, relationship, results, sales tricks, secrets, skip prichard, small business, strategy, tony hsieh, turnaround, vision, what great bosses know, work happy, Workplace, workshop in a book, YouTube, zappos | Comments (0)

A Less Than Super Sunday

February 5, 2013 – 9:50 am

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged 49ers, accomplishment, ad agency, advertisement, advertising, advertising culture, agency, audi, bad ads, bad broadcast, bar rafaeli, best and worst ads, beyonce, biggest media spectacle, black crown, blackout, boston.com, bowl, brand equity, brandbowl, branding, brands, brotherhood, Budweiser, busts, Buzz, CBS advertisements, CBS broadcast, cbs crew, Chase, clydesdales, coca cola, coming home, commentary, commercial, consumer behavior, controversy, crash the super bowl, Creative, cross the line, crowdsourced, dan marino, disaster, dodge, doritos, dumbest ads, Facebook, failure, fan-sourced, farmer, feedback, football ads, funniest ads, gametime, get in get happy, goat 4 sale, goat for sale, godaddy, good ads, greatest show on earth, halftime in america, halftime show, history of advertising, hit commercial, hyundai, inane, influence, insightful, jeep, jim nantz, Junction, m&ms, marketing, metrics, model, Mullen, nfl advertising, oreo, phil simms, positive feedback, pregame show, prom, rankings, ravens, real time, serious commercials, sex sells, shannon sharpe, social campaign, social media, solutions, statistics, stevie wonder, stole the show, success, super bowl, superstition, taco bell, team commercial, troops, viewer attitudes, viva young, volkswagen | Comments (0)

Lost in Translation: The Social Marketing Disconnect

January 24, 2013 – 1:32 pm

We are well aware of the power of social networks to effectively disseminate a brand message and create real, mutually-beneficial relationships between consumers and brands. But there are two sides to the coin – a great deal of the content brands perceive as engaging to audiences falls short of expectations when the metrics on conversions [...]

By junctioncreative | Posted in Practices, Social Media | Also tagged advertising, best practices, brand appeal, brand equity, brand experience, brand message, CIOs, cmos, compelling, consistency, conversions, Custom Content, customer loyalty, customers vs. brands, dialogue, difference between marketer and consumer, disconnect, discussion, effectiveness, Facebook, freebies, how to use social media, incentives, linkedin, Lithium agency, marketing tools, metrics, Myspace, personality, practices, prizes, Promotion, recognition, reputation management, results, return on investment, rewards, rewards program, rss, social currency, social media, social media experts, social media for sales, Social Media Marketing, strategic partner, study, talk to customers, technology firm, the CMO Council, word of mouth | Comments (0)

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

Who Are the Experts?

December 20, 2012 – 10:51 am

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012, 2013, adapt, ads, advertising, advice, atlanta business, big data, brand, budget, business news, cmo, Creative Solutions, customer loyalty, development, dialogue, digital, digital impact, drivers, economy, education, equity, expert, Facebook, formal marketing, gut feeling, impact, Junction, local, loyalty, making data work, marketers, marketing, messaging, metrics, metrics reporting, mobile, mobile marketing, modern advertising, modern marketing, new business, new channels, new era, new generation, pinterest, platforms, practices, react, results, social, social networks, strategy, thrive, types of advertising, understanding data, Value, who are the customers | Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

December 4, 2012 – 3:23 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy, Technology | Also tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, big data, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, conversation, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, economy, ecosystem, email marketing, engagement, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketers, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, modern marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pinterest, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, relationships, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, tv, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo! | Comments (1)

How Can You Be So Insensitive?

November 29, 2012 – 11:53 am

We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a breach of trust can be exponentially greater than ever before. Hurricane Sandy was an opportunity for social media to show [...]

By junctioncreative | Posted in Practices, Social Media | Also tagged activities, advertising, american apparel, attractions, behavior, benefit, best practices, brand equity, brand Value, branding, brands, breach trust, business, cleanup, common sense, communcations, connotation, conversation, Creative, customer loyalty, customized, deals, disaster response, Facebook, faux-pas, flood damage, gap, Geolocation, geotarget, Groupon, halloween, hashtag, hurricane sandy, impact, influence, insensitive, Junction, Livingsocial, loyalty, marketing, misstep, mistake, negative impact, new jersey, new york, party, personalized, platform, power outage, prevention, rebuilding, red cross, relationship, relief, restaurants, results, sensitive, smart ads, SMEM, social, social media, social media error, solutions, staten island, strategy, targeted ads, trust, tweet | Comments (0)