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Tag Archives: tv

Zero-TV: Threat or Passing Fad?

April 23, 2013 – 12:20 pm

We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]

By junctioncreative | Posted in Advertising, Strategy | Also tagged advertising, Atlanta, atlanta business, bills, cable, computers, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, social media, solutions, strategic, strategy, stream, tablets, technology, television, Value, Zero-tv, Zero-TV household | Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

December 4, 2012 – 3:23 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy, Technology | Also tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, big data, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, conversation, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, economy, ecosystem, email marketing, engagement, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketers, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, modern marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pinterest, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, relationships, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, Twitter, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo! | Comments (1)

How Early is Too Early?

November 13, 2012 – 1:19 pm

They are some of the most common complaints heard across America each and every year. “Christmas music? Already?!,” you might hear. Or, “Holiday Sales? It’s not even Thanksgiving yet!” In October, the National Retail Federation (NRF) said it expects holiday sales to rise 4.1% in 2012 to totals approaching $580 billion. Even in times where the [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged 2012, abercrombie, advertising, advertising tone, analysis, blog, brands, business, CEO, christmas ads, christmas before thanksgiving, christmas comes early, christmas music, cmo, consumer behavior, consumer spending, Creative, decor, department stores, direct, discussion, early, email campaign, email newsletter, fitch, holiday cheer, holiday sales, holiday shopping, hot toys 2012, impact, industry, jingle bells, Junction, latest fashions, macy's, marketers, marketing, marketing message, metrics, mobile, MPM, national retail federation, national retail foundation, nordstrom, november, october, profits, projections, red cups, results, retail, sales revenue, sales totals, share, social media, starbucks, strategy, target, trends, vertical | Comments (0)

London Calling

June 19, 2012 – 12:59 pm

In a time when all of Europe is feeling the effects of a low point in its economic recession, the summer of 2012 is shaping up to be a game changer for at least one major city: London, England. Earlier this month, Queen Elizabeth II’s Diamond Jubilee celebrated 60 years of her reign over the [...]

By junctioncreative | Posted in Brand and Marketing, Events, Social Media, Strategy | Also tagged 2012, 60th anniversary jubilee, advertising, all england club, andy murray, andy murray london, andy murray wimbledon, anglophile, anglophilia, britain, commercials, diamond anniversary, elizabeth II, england, euro debt, euro recession, european debt crisis, eurozone, events 2012, grass court, great britain, her majesty, HMS, HMSS, impact, influence, interconnected, internet, jubilee, london, london 2012, london olympics, london queen, london weather, marketing, media, media coverage, media event, multimedia, nbc coverage, olympic coverage, olympics, open era, pound vs euro, pound vs us dollar, queen elizabeth, queen of england, queen's jubilee, Radio, rainy season, results, social media, strategy, summer 2012, summer olympic games, swimming, Tennis, tennis championships, track and field, UK economy, Value, wimbledon, wimbledon 2012, wimbledon weather | Comments (0)