trends – Strategy. Impact. Results.

Tag Archives: trends

BYOD – Power to the People

March 12, 2013 – 10:59 am

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, ambassador, audience, automotive, B2B marketing, b2b techniques, b2b2b, brand, brand assets, branding, bring your own device, BYOD, changes in strategy, clients, cloud, colleagues, company computers, company data, connections, conversation, corporate interests, Creative, data security, devices, drivers, employees, engagement, firm, happier employees, ideas, impact, in-app advertising, Junction, laptops, marketing, mobility, new mobile, ogilvy and mather, peer, peer to peer, personalized campaigns, preferences, productivity, rate of return, redesign, report, results, retail, risks, ROI, search results, smart mobility, Smartphones, social capital, solutions, strategy, tablets, techniques, technology, trust | Comments (0)

Go Fish

February 12, 2013 – 10:57 am

The latest phenomenon to hit reality TV is, thankfully, something a bit more substantial than Jersey Shore. MTV’s Catfish follows people who have dated on the internet, but never met in real life. The term ‘catfish’ refers to one or both of the parties creating a false persona online, pretending to be someone they are [...]

By junctioncreative | Posted in Brand and Marketing, Social Media, Technology | Also tagged 83 million fake facebook accounts, advertisers, americans online, atlanta business, avatar, bait and switch, behind the mask, best practices, brand messaging, brand presence, business, catfish, changes in social media, changing landscape, couples, Creative, digital, documentary, facade, face to face, Facebook, fake identity, georgia, heisman trophy, hoax, implications, implications for brands, importance, Junction, lay of the land, long-term effects, manti te'o, marketers, media attention, modern, mtv, notre dame, online citizens, online dating, online personas, pictures, practices, professional communications, profiles, reality tv, relationships, risks, social media, solutions, target audience, technology, trust, tv series, who is my audience | Comments (0)

Junction Creative Solutions Broadens Portfolio, Drives Trends in 2012

January 7, 2013 – 4:12 pm

Amidst a particularly eventful year in business and marketing comprising significant changes in the economic environment, public policy, technology, and social media, Atlanta-based hybrid strategic firm Junction Creative Solutions (Junction) succeeded in accurately predicting and reacting to trends to report growth for the fourth consecutive year since its inception in 2008. “Despite the volatility of [...]

By junctioncreative | Posted in News | Also tagged 2012, 2012 trends, 2013, adapt, annual report, architecture, atlanta business, awards 2012, business awards, business community, business news, CEO, chromapress, clients, consumer products, economic environment, economy, election year, enterprise holdings, forecast, founded 2008, founder, guardian watch, headquarters, history, horizon interactive awards, hybrid firm, impact, industry verticals, IT, Julie Gareleck, Junction Creative Solutions, jxn executive roundtable, legislation, marketing awards, marketing manager, marketing news, marketing trends, MPM, new website, oil and gas, outlook, Partnership, Portfolio, public policy, public safety, q1 2013, react, report, results, retail, rollercoaster year, social media, strategic firm, strategy, thought leadership, thrive, UX, web design, when founded, work | Comments (0)

Get Your Game Face On

December 6, 2012 – 12:50 pm

The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social enterprise generated buzz as the latest new development in the explosive growth of social media. Facebook’s billion dollar buyout of Instagram in April symbolized [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged acquisitions, advertising, agency, analytics, atlanta business, badges, big data, business model, business strategy, cnn, competition, competitive nature, consulting, consumer education, crowdsourced, crowdsourcing, desired behavior, emerging, engagement, entertainment, entrepreneur, Facebook, firm, funding, game experiences, games, games for education, gamificiation, gaming, hot topic, impact, increase ROI, influence, infoarmy, innovation, instagram, keeping up with the joneses, leaderboards, log data, loyalty, marketing, marketing ecosystem, metrics, MPM, next big thing, niche, online research, organizing data, platform, pro sports, rankings, results, revolution, rypple, salesforce, social commerce, social media, social performance, Startups, strategy, venture capital, video games | Comments (0)

How Early is Too Early?

November 13, 2012 – 1:19 pm

They are some of the most common complaints heard across America each and every year. “Christmas music? Already?!,” you might hear. Or, “Holiday Sales? It’s not even Thanksgiving yet!” In October, the National Retail Federation (NRF) said it expects holiday sales to rise 4.1% in 2012 to totals approaching $580 billion. Even in times where the [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged 2012, abercrombie, advertising, advertising tone, analysis, blog, brands, business, CEO, christmas ads, christmas before thanksgiving, christmas comes early, christmas music, cmo, consumer behavior, consumer spending, Creative, decor, department stores, direct, discussion, early, email campaign, email newsletter, fitch, holiday cheer, holiday sales, holiday shopping, hot toys 2012, impact, industry, jingle bells, Junction, latest fashions, macy's, marketers, marketing, marketing message, metrics, mobile, MPM, national retail federation, national retail foundation, nordstrom, november, october, profits, projections, red cups, results, retail, sales revenue, sales totals, share, social media, starbucks, strategy, target, tv, vertical | Comments (0)

Got the Time?

August 29, 2012 – 5:35 pm

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. I was racing to a meeting and realized that I had left my cell phone at the office. I desperately looked at my colleague fearing that I would be late. I ask her if she can check her [...]

By junctioncreative | Posted in Junction's Notebook, Technology | Also tagged advertising, analog clock, atlanta business, cell phone, cell phone ownership, clock, consumer behavior, experiences, future generations, how to read a clock, ingrained behavior, Junction, Junction Creative, lifestyle, marketing, mobile, Notebook, results, smart devices, statistics, strategy, tablets, team members, technology impact, watch face, watch function, watch sales | Comments (0)

Did You See THAT?

July 26, 2012 – 2:53 pm

Spectators at fashion shows, particularly during the high profile ‘Fashion Weeks’ around the world, are often witnesses to some very unusual showcases. Coinciding with Miami’s July 2012 fashion week, the new Twelv Magazine debuted, featuring a visually stunning colorful dress on the cover. Upon close inspection, it became evident that the 220 pound piece was [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged 220 pound dress, advertising, attention, branding, catwalk, consistency, constancy, cover page, cover shoot, cut through the noise, fashion, fashion week miami, fashion weekj, food couture, food design, food fashion, gummi bear dress, gummy bear dress, haute couture, impact, Junction, keep them talking, launch, magazine cover, marketing, media stunt, photo, photography, results, runway, strategy, stunt advertising, twelv magazine, twelve magazine, yeonju sung | Comments (0)

Fro-Yo Overload!

July 12, 2012 – 1:23 pm

As summer brings sweltering heat coast to coast, Americans are beginning to abandon traditional relief from sweet treats in ice cream parlors and popsicle stands in favor of an explosive new trend; frozen yogurt shops. These dairy-slinging stores are in the business of selling happiness, and feature diverse flavors and toppings for consumers to customize [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged atlanta business, atlanta heat, atlanta weather, beat the heat, brand and marketing, branding, business, chain restaurant, children, colors, corporate restaurant, cowlicks, craze, CS, customer service, customized, experience, flavors, floats, food and drink, franchising, froyolo, frozen treat, frozen yogurt, frozen yogurt atlanta, fruttela, gluten free, ice cream, impact, jujubees, local, locations, low fat, mania, menchie's, merchandise, metro atlanta, niche market, organic, pay per ounce, pay per oz, pinkberry, Promotion, red mango, results, self serve, spoons, stonyfield farm, strategy, summer, swirlin' twirlin', swirll, tart yogurt, the yogurt tap, toppings, unique, user experience, Value, yelp, yoforia, yogen fruz, yogli mogli, yogurberry, yogurt franchise, yogurt tap, yogurtland, yoreka | Comments (0)

Checking In on Checking In

July 3, 2012 – 1:42 pm

A unique concept bridging social networking and location-based marketing, check-in applications have become one of the most prominent trends in marketing. A few years ago, the first round of mobile check-in apps hit the market, spurring the excitement for this technology. By allowing users to announce their presence at a restaurant, bar, or event venue [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged 4square, advertising, Atlanta, businesses, check in platform, check-in apps, consumer wants and needs, Facebook, foursquare, foursquare rebrand, functionalities, gimmies, google check in, google places, google+ local, gps, impact, influence, Junction, location based marketing, location marketing, marketing, Mobile Apps, promotions, results, social interaction, Social Media Marketing, Social Networking, strategy, Twitter, user behavior, user experience, user preference, Value, website marketing | Comments (0)

Visual Search Revolving Around Axis

June 5, 2012 – 2:02 pm

Last week, Yahoo! officially released its new “visually enhanced” web browser for desktops and iOS devices. Known as Axis, the browser is an innovative spin on visual searches that aims to streamline the searching experience by effectively eliminating the concept of a ‘results’ page. Yahoo!’s demo video shows why Axis’ technology could be the key [...]

By junctioncreative | Posted in Strategy, Technology | Also tagged advertising, axis reception, axis video, behavior, bing, browser wars, browsers, browsing history, Chrome, content, contextual experience, critics, customer trends, demo video, desktop browser, experiential computing, firefox, functionality, Google, IE8, IE9, image search, integrated browsing, iOS, keywords, marketing, mobile axis, mobile browser, mobile browsing, mobile devices, mobile strategy, opera, search, search advertising, search technology, smartads, Smartphones, social media, social platform, social search, tech, technology, user experience, visual experience, visual search, web browser, Websites, yahoo advertising, yahoo axis, yahoo browser, yahoo business model, yahoo market share, Yahoo! | Comments (0)