Tag Archives: tech sector

Are Marketers Ready to Augment Reality?

With the advent of powerful mobile devices such as smartphones and tablet computers, consumers are interacting with media far more frequently and across a wider variety of platforms than ever before. Augmented reality applications offer an entirely new yet totally organic format for interacting with media. At The Gramercy Institute’s Journal of Financial Advertising & […]

 

The Rise of Outsourcing in China?

Suzhou, the second city on our tour, is considered one of the best tourist cities in China.  Aside from cultural and historical relevance, Suzhou’s economic development recorded the highest rate of growth since 2003.  We visited the Suzhou Industrial Park which is an important cooperative between the Chinese and Singaporean governments which is responsible for […]