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Tag Archives: target audience

Go Fish

February 12, 2013 – 10:57 am

The latest phenomenon to hit reality TV is, thankfully, something a bit more substantial than Jersey Shore. MTV’s Catfish follows people who have dated on the internet, but never met in real life. The term ‘catfish’ refers to one or both of the parties creating a false persona online, pretending to be someone they are [...]

By junctioncreative | Posted in Brand and Marketing, Social Media, Technology | Also tagged 83 million fake facebook accounts, advertisers, americans online, atlanta business, avatar, bait and switch, behind the mask, best practices, brand messaging, brand presence, business, catfish, changes in social media, changing landscape, couples, Creative, digital, documentary, facade, face to face, Facebook, fake identity, georgia, heisman trophy, hoax, implications, implications for brands, importance, Junction, lay of the land, long-term effects, manti te'o, marketers, media attention, modern, mtv, notre dame, online citizens, online dating, online personas, pictures, practices, professional communications, profiles, reality tv, relationships, risks, social media, solutions, technology, trends, trust, tv series, who is my audience | Comments (0)

Don’t Talk the Talk

October 18, 2012 – 11:20 am

More than just resonating through pop culture and slowly destroying productivity, social media has undoubtedly altered the way we communicate and the way we react. Businesses have recently felt the pressure to change strategies to brand themselves effectively in the paradigm that social media has established. Creating the right kind of message is an integral [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media, Strategy | Also tagged ad campaign, attention grabbing, Authenticity, brand identity, business authenticity, business values, campaign, captive audience, change in strategy, changes in marketing, CIO, cmo, conversation, Creative, customer relationship, customer service, decency, Digital Marketing, Elevator Pitch, engage audiences, Execution, Facebook, history of marketing, in bad taste, influence, influencers, integrated approach, integrity, jargon, Junction, language, language cues, lingo, management, marketing, marketing message, marketing speak, marketing tone, new media, PR strategy, PR tactics, relationship marketing, research, social media, solutions, swear words in ads, talk the talk, traditional marketing, Twitter, urban outfitters, Voice | Comments (1)

BranchOut: When Business Gets Personal

May 8, 2012 – 1:20 pm

The excitement of logging on to Facebook to find new notifications has been marred recently with the rise in popularity of BranchOut the “#1 professional network on Facebook.” The company’s founders believe that the vast size of the social network’s userbase, including a large percentage of members under the age of 40, primes their application [...]

By junctioncreative | Posted in Uncategorized | Also tagged branchout, branchout blog, branchout popularity, branchout userbase, connections, desirable sonnections, digital, executive level, executive network, experience, Facebook, facebook and linkedin, facebook initial value, facebook IPO, facebook upcoming IPO, friend request, friends, functionality, headhunters, high level, impact, influence, influencers, instagram, job listings, job posting, jobs, linkedin, linkedin advantage, linkedin alternative, media, neilsen research, network, Networking, notifications, online, online job board, online jobs, pop up, precedent, professional network, relationship networking, results, seasoned professionals, social media, social media network, social network, social vs professional, status update, strategy, Target Market, true professionals, Twitter, Value | Comments (0)