sustainability – Strategy. Impact. Results.

Tag Archives: sustainability

Junction Client Saffire Vapor Achieves Notable Growth in Year 1

February 20, 2013 – 12:57 pm

Saffire Vapor, an ecommerce seller and retailer of “high-powered” electronic cigarettes and accessories, achieves notable growth in 2012 and continues to hit growth milestones in Q1 2013. In less than one year, Saffire Vapor has built a successful eCommerce business and opened its first retail store in Murfreesboro, TN. Saffire Vapor founder and CEO Robert [...]

By junctioncreative | Posted in Clients, News | Also tagged 1 year, 3 legged model, adoption, affiliate marketing, Atlanta, atlanta-based, awards, brand differentiation, branding, brick and mortar, business, Business Consulting, CEO, clients, competitors, consulting relationship, consumers, distributor, ecommerce, entrepreneur, founder, high powered electronic cigarettes, hybrid, ideas, ideation, importance of strategy, industry, Julie Gareleck, key performance indicators, KPI, logo design, milestone, murfreesboro, nominated, practices, press release, retail store, revenue goals, robert arnold, saffire ecigs, Saffire Vapor, services, strategic firm, success, success metrics, tennessee business | Comments (0)

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

Testing the Pressure: The Consumer Barometer

November 27, 2012 – 4:26 pm

Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Practices, Social Media, Strategy | Also tagged 2013 trends, advertising, advisory services, alignment, audience, behavior, big data, biggest, brand promise, brand unity, build, business, chameleon consumer, co-creator, communication, consistency, constancy, consumer, consumer data, conversation, Creative, customized, data, empowered, ernst, experience, experiment, ideal, impact, implications, importance, influence, infographic, insights, international, Junction, links, mad men, Market Research, market segmentation, marketing, marketing lingo, marketing trends, marketplace, message, messaging, metrics, MPM, new breed, personalized service, preferences, relationship marketing, report, reporting, results, service, social media, solutions, strategy, survey, tailored, this time its personal, trends for 2013, understanding, uniformity, unprecedented, user, young | Comments (0)

Social Media: Boom to Bust?

May 2, 2012 – 2:20 pm

As Facebook reports its user base has reached 901 million users and acquires Instagram for a staggering $1 billion, industry analysts continue to debate the existence of what is being deemed the “social media bubble.” Some argue that social media is a sign of a burgeoning online community that fuels the economy. Skeptics speculate that [...]

By junctioncreative | Posted in Social Media, Strategy, Technology | Also tagged acquisitions, advertising, Atlanta, business, company valuation, corporate, Creative, digital, entrepreneurs, entrepreneurship, equity valuation, Facebook, facebook userbase, Growth Sector, impact, industry news, influence, insight, instagram, interactive, internet sector, IPO, Junction, market, marketing, potential buying power, publicly traded, results, social media, social media bubble, social media fund, social media startups, social space, solutions, stability, stock prices, strategy, tech bubble, tech startups, valuation, Value, venture capital, venture capitalist, visibility, zuckerberg | Comments (1)

Don’t Feed the Trolls

April 5, 2012 – 1:15 pm

Startup and entrepreneurial businesses face plenty of obstacles and pitfalls along the path to sustainability and success. Besides dealing with the obvious challenges, such as earning funding, building a team, and spreading a marketing message, startups are now facing a new menace posed by a far less notable foe. The poet and activist Audre Lorde [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, advisory tale, Business Advisors, business consultant, business help, business insider, business news, business tips, business trademarks, caution, cautionary tale, copyright laws, copyright process, copyright troll, damages, entrepreneur, equity, funding, ideas, impact, influence, innovation, intellectual property, lawsuits, legality, marketing, marketing help, marketing message, new ideas, owned property, patent laws, patent process, patent troll, pitfalls, registered domains, research, results, small business, SMB, SMBs, starting a business, startup business, strategy, success, team building, technology, theoretical property, thought equity, thought theft, threats, tips, trademarks, url hoarders, url hoarding, Value, watch out, web domains | Comments (0)

Welcome to Boomtown

November 10, 2011 – 2:56 pm

The recent news of a major oil discovery in North Dakota has attracted an army of people from all over the U.S. to fill high-paying jobs, not just with oil companies, but across all industries; hospitality, retail, personal services, and more. The boom is a positive sign for many amidst a period that has seen [...]

By junctioncreative | Posted in News, Strategy | Also tagged adding jobs, advertising jobs, affordable housing, beauticians, boom, boomtown, decline, downturn, economic news, economic recovery, economy, freakonomics, good news economy, growth areas, growth economy, haircutting, high paying, highest wages in the country, hiring practices, housing costs, impact, impact of hiring, jobs, jobs news, luck in business, marketing jobs, new american jobs, new jobs added, north dakota, north dakota news, oil, oil boom, oil companies hiring, oil jobs, oil reserves, oil sands, places to work, rebounding economy, restaurant workers, results, rise, salons, social media, strategy, sustainable, uncertainty, unemployed, unemployment, unemployment news, unemployment rate, unlucky, value of hiring, weak economy | Comments (0)

Marketing Spend: Maximize. Optimize. Measure.

August 31, 2011 – 2:30 pm

Companies have shifted focus from growth to sustainability as the economy rebounds and recovers. As seen with the financial giants, even the largest and most powerful companies are searching for strategies to maximize spend across all business units, especially marketing/advertising. Fortune 500 companies depend on marketing dollars to raise awareness, capture market share, and meet [...]

By junctioncreative | Posted in Brand and Marketing, Practices | Also tagged best value, Budgets, business, capital, consulting, digital, digital revolution, dollars, economic challenge, entrepreneur, entrepreneurs, expectation, Forrester Research, Fortune 500, growth, impact, influence, insight, interactive, Interactive Marketing, interactive platform, marketing advertising, Marketing Spend, maximizing money, midsize business, news, Recession, recovery, results, shareholders, small business, SMB, SMBs, spending, strategic influence, strategy, stretching dollars, Value | Comments (0)

You Don’t Know What You Don’t Know

August 29, 2011 – 2:51 pm

Entrepreneurs are in the business of taking risks, whether investing in a start-up or reinvesting in an existing business. Without a silver bullet for success, mitigating the day-to-day can present unforeseen challenges. The job description of CEO can quickly become “jack-of-all-trades” and “expert-of-none.” There is inherent and undeniable value in finding a good advisor(s) who [...]

By junctioncreative | Posted in Strategy | Also tagged advertising, advisor, agency, agency of record, Atlanta, atlanta business, Business Advisors, business help, business insights, business owner, business plan, business planning, business strategy, CEO, Collaboration, Consultation, driving business, economy, efforts, entrepreneurs, entrepreneurship, Execution, Fortune 500, ideas, impact, implementation, influence, information, jack-of-all-trades, Junction Creative Solutions, Management Consulting, marketing, marketing strategy, news, orgqanization, resolution, results, sales help, sales leads, SMB, startup, strategic firm, strategy, success, sustainable, thought capital, toolkit, Value | Comments (0)

The Rise of the Grouponomy

August 25, 2011 – 3:38 pm

In 1950, consumers across America were clipping coupons from the Sunday circular. These days, couponing doesn’t require scissors but rather an internet connection or smart phone to access deal sites such as LivingSocial, woot!, Daily Deal, and Groupon, among others. Businesses are looking for broader customer reach while consumers search for the best price. Despite [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged atlanta business, best deals online, brand equity, brand exposure, brand Value, business deals, business help, business news, circular, consumer services, Couponing, customer loyalty, customer service, daily deal, deal marketing, deal site, Groupon, groupon IPO, groupon news, grouponomy, help, helpful, impact, increased revenue, influence, jumpstart business, lending, Livingsocial, market share, marketing performance, metrics, new customers, online deals, partnerships, pricing, pricing structure, print coupons, profitability, Promotion, promotional, promotional price, quality, results, revenue, services, strategy, sunday circular, tracking methods, Value, woot!, woot-off, woot.com | Comments (0)

J Mark Cropp Joins Junction to Manage Pennsylvania Office

May 12, 2011 – 11:09 am

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include J. Mark Cropp, Executive Director, Business Development & Partnerships NE. Mark, a veteran sales professional and a natural entrepreneur, joined Junction in early 2011 and has worked efficiently to develop business relationships during a period that has seen the company grow at [...]

By junctioncreative | Posted in News | Also tagged atlanta business news, Atlanta businesses, branding, Business Consulting, business news, businessman, central PA, construction, Creative, director of sales, entrepreneur, finance, Fortune 500, gettysburg, Gettysburg Business, impact, influence, innovative, J Mark Cropp, Junction, Junction Creative Solutions, management, manufacturing, Mark Cropp, northeast, pathway, Pennsylvania, Pennsylvania Businesses, real estate, relationships, results, retail, sales effectiveness, sales executive, sales process, sales strategy, senior executive, solutions, strategic, strategy, travel and hospitality, Value, veteran sales professional | Comments (0)