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Tag Archives: surprise

Take Chances, Make Mistakes

February 7, 2013 – 9:37 am

Pop star Beyoncé caused a bit of a stir when she was alleged to have lip synched ‘The Star Spangled Banner’ at the Presidential Inauguration ceremonies on Monday, January 21. Just 13 days later, she found herself on one of the world’s biggest stages at the Pepsi Super Bowl XLVII Halftime Show, making a resonating [...]

By junctioncreative | Posted in Brand and Marketing, Practices | Also tagged 49ers, authentic, Authenticity, avoid the safe play, backing track, beyonce, beyonce performance, biggest stage, blackout, brand equity, brand Value, branding, broadcast, business, businesses, CBS, celebrity culture, christina aguilera, cream of the crop, destiny's child, difficult conditions, diva, emotion, expert, finesse, forgot the words, halftime, halftime production, honesty, imperfection, inauguration, integrity, learn lessons, lip sync, lip synching, make a statement, marketing, media channels, millions of viewers, mistakes, national anthem, pepsi halftime show, perfect performance, performer, politicians, pre-recorded, presidential inauguration, professional dignity, ratings, ravens, real, rise to fame, risk taking, singing, size of audience, star spangled banner, strategy, super bowl, take risks, television, unique talent, Value | Comments (0)

O’ Say, You Can See

July 31, 2012 – 11:18 am

With the London Olympic Games in full swing, the attention of media audiences in the United States is intently focused on watching the athletes representing our nation compete at the pinnacle of their respective sports. The US has historically been extremely successful at both the Summer and Winter Games, winning more than twice as many [...]

By junctioncreative | Posted in Advertising, Brand and Marketing | Also tagged 2008 olympics, advertisements, advertisers, advertising at the olympics, all time medal count, american, american brand, american olympic success, athlete brands, athletes, beijing games, brand traits, branding, brands, display, dominance, emotion, gold medal, home depot, impact, influence, list of olympic sponsors, london 2012, maria sharapova brand, marketing, mcdonalds, medal totals, michael phelps endorsements, michael phelps net worth, official sponsor, olympic advertising, olympic audience, olympic spectacle, olympic sponsors, olympic village, olympics, opening ceremonies, p&g, paralympics, podium, proctor and gamble, results, strategy, summer olympics, US olympians, US olympic committee, usa medal count, USSR, Value, Visa, visa olympics, winter olympics | Comments (1)