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Tag Archives: strategies

Are You Staying Ahead of Trend with Your Marketing Strategy?

March 21, 2013 – 11:45 am

With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence. In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2013, 9, ads, advertising, Atlanta, atlanta business, audio, Avid Landing Page Testing, brand Value, branding, business, changing technology, compelling content, Content for Content's Sake, conversions, convert website visitors, creative audio and video, demographic, digital strategies, Facebook, Faking Reviews, garrett gee, honesty, HTTPS, Ignoring Personalization, iMedia Connection, impact, influence, interesting, Julie Gareleck, Junction, Junction Creative, Kent Lewis, keyword SEO, LiveBall, Making Decisions Based on Wrong Metrics, marketing, messaging, mistake, Nine, Nine Marketing Strategies to Avoid, personalized, personalized ad, QR, qr codes, Quick Response Codes, results, retargeting, seo, seven strategies, social media, strategy, subject matter, technology, Underestimating the Power of Video, user experience, Video | Comments (0)

I Want it NOW!

November 1, 2012 – 11:12 am

In a span of just over a quarter of a century, the internet has drastically changed the landscape of the retail economy as online shopping has grown from basic ‘electronic malls’ to the preferred purchase path for millions of people worldwide. Now, the limits of what eCommerce might ultimately become are being pushed even further. [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged amazon, amazon prime, Amazon.com, annual statistics, atlanta business, big season, business, buy kindle walmart, chronicle, competition, competitors, customers, distribution center, e-reader, e-tail, ebooks, ecommerce, electronic mall, fast shipping, FedEx, future, futurists, gifts, gratification, history, holiday shopping, in-store pickup, innovation, insights, Junction, Kindle, loyalty, luxury, marketing, online channel, online shopping, online spending, online store, overnight shipping shipping, place order, PR, retail services, retail store, Social Media Marketing, store hours, timeline, tracking, tv advertising, two day shipping, UPS, walmart, walmart locations, walmart sell kindle, warehouse | Comments (0)

Good Design is Invaluable

October 30, 2012 – 11:15 am

It has been said over and over again; as technology progresses, it is changing the game, fueling the kind of new innovations that are currently driving the market. The assertion that technology has lifted entrepreneurship, startups, and new businesses of all sizes to new heights is mostly true, but an oft-forgotten but highly crucial aspect [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged advertising, aesthetics, Apple, Atlanta, braun, business, color choice, complimentary, consumer culture, consumer demand, consumer expectations, Creative, customer mindset, demand, design-minded, details, digital, driving the market, educated consumer, entrepreneurs, eye for design, fast company design, font choice, functionality, good design, higher competition, human interface, importance of design, innovation, internet, iPad, iPhone, Junction, language, look and feel, marketing, marketing tone, marketplace, microsoft surface, multimedia, new tech, perceptions, product design, product designer, product line, social media, solutions, Startups, tech startups, tech stocks, technology, UEX, user experience, user interface, ux designer, ux requirements great design, VC, venture capital, windows 8 | Comments (0)

Discussing Personal Brand at Empower Concepts Series

September 28, 2012 – 9:52 am

Junction Executive Director of Business Development & Partnerships Mark Cropp recently joined Sherry Heyl, CEO of Concept Hub Inc. and Julie Squires, CEO of Softscribe Inc. as featured speakers on a panel of experts leading a conversation on launching new brands. The event, part of the Empower Concepts series, held at The Work Spot in Duluth, GA, attracted business [...]

By junctioncreative | Posted in Brand and Marketing, Events, News | Also tagged artists, atlanta business, atlanta business community, best practices, bolster brand, brand equity, brand impact, CEO, concept hub inc, duluth ga, Elevator Pitch, entrepreneur, events, goals and milestones, help, impact, impress investors, improving brand, insights, Investor relations, J Mark Cropp, Julie Gareleck, julie squires, Junction Creative Solutions, launching brand, launching personal brand, Mark Cropp, presentation, presenting yourself, results, return on investment, roadmap, sherry heyl, SMBs, softscribe inc, speaking engagement, Startups, tactics, the work spot, venture capital | Comments (0)

Lovely Day for a PICNIC

September 6, 2012 – 1:33 pm

Technology is constantly evolving. This evolution occurs so rapidly and can be so confusing that even IT professionals have a difficult time keeping up with the newest hardware, software, procedures, and techniques. So how can executives, entrepreneurs, and other busy members of the workforce possibly expect to know how to react when a problem arises [...]

By junctioncreative | Posted in Practices, Technology | Also tagged agency, Atlanta, avoid conflict, blame, client, client relationship, communication, communications, computer problems, defer to the expert, digital, education, efficiency, entrepreneurs, executives, experts, headaches, helpdesk, impact, industry, IT, Junction, Junction Creative, marketplace, mobile device, mobile tech, modern business, new technology, not in computer, Partnership, PICNIC error, problem in chair, relationship, results, strategy, struggles, support, tech support, techniques, technology, troubleshooting | Comments (0)

The Social Clearinghouse

May 17, 2012 – 2:36 pm

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising, advertising metrics, advertising techniques, agencies, apps, Atlanta, big data, brand message, branding, business, consumer behavior, consumer preference, contextual message, Creative, data info, database, Digital Marketing, digital strategy, Facebook, facebook IPO, facebook users, facebook value, GM advertising, GM on facebook, gut instinct, impact, influence, infographics, internet, Julie Gareleck, Junction, marketers, mass media, media, metrics, metrics-driven marketing, MPM, pinterest, plugins, results, revolutionize, social apps, social media, social media platforms, Social Networking, socialcam, solutions, strategy, Target Market, technology, trends, Twitter, user intelligence, userbase, valuation, Value, value of data, web platform, YouTube | Comments (1)