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Tag Archives: strategic

Zero-TV: Threat or Passing Fad?

April 23, 2013 – 12:20 pm

We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]

By junctioncreative | Posted in Advertising, Strategy | Also tagged advertising, Atlanta, atlanta business, bills, cable, computers, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, social media, solutions, strategy, stream, tablets, technology, television, tv, Value, Zero-tv, Zero-TV household | Comments (0)

A Strategy of Assured Destruction

March 18, 2013 – 11:53 am

How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders, the bystanders of the great industries, who have neither the resources nor the obvious capability to make great advancements in technology, product develop [...]

By junctioncreative | Posted in Lessons from the CEO, Practices, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, breakout growth, business, business news, CEO, complacency, Creative, culture of innovation and change, destruction, digital imagery, Escape Velocity: Free Your Company's Future from the Pull of the Past, Geoffrey Moore, hybrid agency, impact, industry, influence, innovators, Julie Gareleck, Junction, kodak, Lessons from the CEO, marketing, marketing strategy, opportunity, pivot points, results, solutions, strategy, technology, Value | Comments (0)

Duane Reade: Not The Neighborhood Drug Store Anymore

March 14, 2013 – 10:54 am

For those who remember the traditional drug stores from the 1960’s, the new Duane Reade Drug Store, located at 40 Wall Street in New York City, has to be quite a shock to your traditional concept of a place where you can get your prescription filled or purchase some favorite toiletries and tooth paste. It [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged all-in-one, all-inclusive, apothecary, brand, business, candy, chain, changes, competition, conceptual, consumer revolution, consumerization, cvs, drug store, duane reade, effectiveness, expectations, experiment, find your look, impact, in-store salon, innovation, joe magnacca, Junction, localized, loyalty, makeup, manhattan reade, market, neighborhood, new concept, new era, new products, new store, New York City, new york themed, offering, old time, personal care items, pharmacy, prescription, program, refresh, reopening, results, rewards, sandwiches, septermber 11, smoothie bar, social media, soda fountain, solutuons, strategy, successful, sushi, technology, traditional, up market, updates, walgreens | Comments (0)

Junction Creative Solutions Unveils Brand Refresh

March 11, 2013 – 1:30 pm

Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency. “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We recognize [...]

By junctioncreative | Posted in News, Technology | Also tagged advertising, agency, Atlanta, biography, blog, brand experience, brand refresh, branding, business, CEO, clients, commentary, company blog, consulting, Creative, enhancements, features, founded, functions, georgia, hybrid, impact, information architecture, Julie Gareleck, junction atlanta, Junction Creative, Junction Creative Solutions, live site, managing partner, marketing, mobile, multiplatform, news, Portfolio, redesign, results, strategy, team, user-friendly, website | Comments (0)

The Name is Bond, James Bond

December 18, 2012 – 1:13 pm

These days, lasting for more than 2 years constitutes an impressive lifespan for a pop culture phenomenon. November of 2012 marked the 50th Anniversary of cinema’s most enduring franchise and what has now become touchstone for multiple generations. Coinciding with this anniversary, Skyfall, the 23rd film in the series following British Secret Service agent James [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 3d, action, action sequences, actors, advertising, analysis, anniversary, annual report, approach, audiences, award nominations, best movies of 2012, bond actors, bond films, bond franchise, bond girls, box office, box office hit, british secret service, business, changing trends, comedy, core strategy, Creative, cutting edge, daniel craig, double entendres, dr. no, enduring, Eon productions, film advances, film industry, film styles, first bond movie, formula, franchise, generation gap, hollywood, how many bond movies, icon, ideas, impact, innovative, insight, james bond, Junction, lessons, long-lasting, marketing, martini, movie trends, movies, never say never again, new technology, nostalgia, one-liners, pop culture, qualities, records, results, selling techniques, shaken not stirred, skyfall, social media, solutions, stay the same, strategy, suave, success, tried and true, villains, what worked in the past | Comments (0)

The President, the Congressman, the Senator, and Twinkie the Kid…

November 20, 2012 – 2:19 pm

With the 2012 Presidential election in the books, we are gaining a clearer perspective on what the next four years of governance might look like and what the ramifications might be for businesses. In the two weeks following Election Day, the media has been quick to offer citizens multiple reports of that both Democrats and [...]

By junctioncreative | Posted in Strategy | Also tagged american, auto industry, bipartisan, business, business practices, capital, CEO, chrysler, Collaboration, congress, constituents, Creative, debate, democrat, disarray, economy, elected, election cycle, election results, entrepreneurs, financial resources, Fortune 500, GDP, government, hostess, impact, impact on business, implications, importance, investment, jobs, Junction, labor dispute, marketing, michigan auto plant, moving forward, news, officials, partisanship, policy, predatory, presidential election, private investment firm, race, recovery, regulations, regulatory environment, republican, second term, senate, small business, SMBs, social media, solutions, state of the economy, twinkies, urgency, voters, washington, wonderbread | Comments (0)

The Golden Ticket

April 26, 2012 – 1:27 pm

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, advertising spend, Atlanta, atlanta business, baby boomers, brand collateral, brand identity, brand loyalty, brand Value, branding, budgeting, business insight, business news, business planning, captive audience, constancy, consumer demographic, contextual advertising, contextual marketing, create new customers, creative execution, development, digital, diversity, empathy, family brands, generational, hand me downs, hybrid agency, impact, influence, interactive, johnson and johnson, Julie Gareleck, Junction, Junction Creative, marketing, marketing perspective, Marketing Spend, marketing strategy, middle age, old brands, older generation, online/offline, p&g, results, sales strategy, solutions, spenders, storytelling, strategy, technology, top spenders, trendsetter, trendsetters, un-agency, user experience, Value | Comments (0)

Ctrl+P

October 3, 2011 – 4:13 pm

Publishers, once the go-to source for news, information, and editorials, have been forced to reinvent the space due to total digital domination. The decreased demand for print copy has posed a challenge to publishers. In February 2009, PEW Research Center Publications reported that the print losses were considerable and the digital era was making a [...]

By junctioncreative | Posted in Strategy | Also tagged AAP, ad revenue, adaptation, advertising, association of american publishers, Blogs, blogs influence, business, channel, consumers, decline, demand, digital, digital revolutions, digital sales, e-books, economy, help, impact, industry, influence, insights, magazines, marketing, media, news, newspapers, online, opportunity, PEW research, platforms, print, print copy, print industry, publishers, Publishing, publishing firm, publishing house, results, revenue, strategy, tina jordan, traditional, Value, Web, web 2.0 | Comments (0)

J Mark Cropp Joins Junction to Manage Pennsylvania Office

May 12, 2011 – 11:09 am

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include J. Mark Cropp, Executive Director, Business Development & Partnerships NE. Mark, a veteran sales professional and a natural entrepreneur, joined Junction in early 2011 and has worked efficiently to develop business relationships during a period that has seen the company grow at [...]

By junctioncreative | Posted in News | Also tagged atlanta business news, Atlanta businesses, branding, Business Consulting, business news, businessman, central PA, construction, Creative, director of sales, entrepreneur, finance, Fortune 500, gettysburg, Gettysburg Business, impact, influence, innovative, J Mark Cropp, Junction, Junction Creative Solutions, management, manufacturing, Mark Cropp, northeast, pathway, Pennsylvania, Pennsylvania Businesses, real estate, relationships, results, retail, sales effectiveness, sales executive, sales process, sales strategy, senior executive, solutions, strategy, sustainability, travel and hospitality, Value, veteran sales professional | Comments (0)

Richard J. Eydt Joins Junction As Executive Director of Business Development & Partnerships

May 3, 2011 – 4:45 pm

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include Richard J. Eydt, Executive Director, Business Development & Partnerships. Richard (Dick), a seasoned executive, joined Junction in February 2011 and led the company to achieve record growth in Q1. Dick brings more than 30 years of experience as a successful marketing and [...]

By junctioncreative | Posted in News | Also tagged 2011, advertising, agency, approach, atlanta business, atlanta sales, branding, business news, client, committment, consultative approach, consulting, development, dick eydt, drive sales, entrepreneurs, experience, Fortune 500, growth, impact, influence, innovation, Junction, Junction Creative Solutions News, marketing, Portfolio, print, results, Richard J. Eydt, sales approach, sales executive, sales experience, sales professional, sales strategy, senior executive, small business, solutions, strategy, Value, vision | Comments (0)