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Tag Archives: sports marketing

Are You Ready for Some Football?

January 22, 2013 – 10:43 am

It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 3d tv, 49ers, advertisements, americansw love football, analyst, any given sunday, at home viewing, audience, average nfl franchise worth, better equipment, billions, brand juggernaut, broadacasters, broadcast, business, capitalize, CBA, CBS, collective bargaining agreement, competition, concussions, Creative, current, customers, engagement, ESPN, fans, first down marker, flat screen tv, football, fox, free agency, harbaugh, harbowl, helmets, households, ideas, impact, injuries, innovate, Junction, large business, lockout, loyalty, marketing, matchup, media deal, mlb, most watched game, nba, NBC, NFL, nfl experience, NFL league money, nfl player salaries, NHL, parity, playoffs, pro sports, profit, ravens, restriction, rules changes, salary cap, salary floor, signature event, social media, solutions, sports, star players, strategy, success, super bowl, super bowl date, talent base, ticket sales, tv commercials, tv contract, tv deal, tv ratings, viewership, viewing experience, yellow line on screen | Comments (0)

NCAA Basketball ‘Madness’ is a Slam Dunk

March 16, 2012 – 1:03 pm

Over the years, the early spring ritual of the NCAA Men’s College Basketball Championship has grown exponentially in scope and popularity. “March Madness” is now the second most popular sports event after the NFL Playoffs and their culminating championship event, the Super Bowl. Much like the Super Bowl, March Madness has managed to become a [...]

By junctioncreative | Posted in Advertising, Events | Also tagged advertising march madness, business marketing, business sports advertising, CBS ncaa, cbs sports, cbs sports advertising, championship marketing, espn advertising, espn marketing, impact of social media on ncaa tournament, Junction Creative Solutions, march madness, march madness business, march madness CBS, march madness espn, march madness marketing, march madness social media, march madness social media marketing, marketing for sports, ncaa advertising, ncaa athlete compensation, ncaa basketball, ncaa basketball tournament, ncaa business, ncaa march madness money, NCAA march madness news, ncaa march madness revenue, ncaa march madness trutv, ncaa marketing strategy, ncaa revenue, ncaa tournament advertisers, ncaa tournament marketers, ncaa tournament social media, ncaa tournament strategy, ncaa unpaid athletes, postseason major 4 sports, sports advertising, sports postseason, value of social media | Comments (0)

The Star Athlete’s Ace in the Hole

August 10, 2011 – 4:24 pm

Professional athletes are some of the world’s strongest influencers. With unparalleled media exposure, these athletes have a reputation akin to that of a celebrity. Even at the top of their sport, an athlete’s time in the limelight is relatively limited (3-10 years on average), as younger, stronger players enter the game to replace them. Building [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged ace in the hole, advertisements, billboards, brand, brand proposition, branding, capital, celebrity brands, celebrity status, controversy, endorsement deals, Endorsements, film industry, financial stability, football, Fortunate 50, Golf, highest earning athletes, hole in one, international appeal, james, Junction Creative Solutions, lebron, Lebron James, manning, Maria Sharapova, Michael Phelps, Peyton Manning, print, Pro Athlete Salaries, reputation, revenue, richest athletes, rookie, sharapova, sports advertising, Sports Illustrated, star athletes, tennis star, Tiger Woods, tiger woods endorsements, tiger woods marriage, tiger woods scandal, tiger woods wife, tv commercials, veteran | Comments (1)

Avoid Losing an Edge…

June 1, 2011 – 1:48 pm

Professional sports franchises are, at the core, businesses that are typically characterized as well-run, immensely profitable, and inextricably rooted in a community. The Atlanta Thrashers, now the second NHL franchise to depart Atlanta for a Canadian city in 21 years, lacked all of these traits with an uncommitted ownership that never bought-in to achieve success. [...]

By junctioncreative | Posted in News | Also tagged Atlanta, atlanta flames, atlanta hockey fans, atlanta knights, Atlanta Spirit, atlanta thrashers, atlanta thrashers relocation, attendance, brand power, brand Value, branding, business, business ethics, business spirit, calgary flames, cautionary tale, college hockey, consumer confidence, entrepreneurship, fan support, fans, franchise history, hockey city, hockey in canada, hockey in the south, hockey news, hockey ownership, hockey story, impact, influence, jets franchise, largest sports markets, lasting success, legal battle, manitoba, media market, news story, NHL, NHL franchise, NHL news, nhl playoffs, ownership, phoenix coyotes relocate, playoffs, relocation, results, southern hockey teams, sports business, sports market, strategy, team spirit, Thrashers, true north, true north sports and entertainment, Value, Winnipeg, winnipeg jets | Comments (1)

Fox Sports Telecast of a Typical NFL Game Leads – a Disparate Viewing Experience?

October 26, 2010 – 1:44 pm

How many on-screen graphics do you see? I count six; the super scoreboard module in the upper left, scores from other games in the upper right, first down line (yellow), line of scrimmage (blue), current down indicator, and finally the play clock timer. Almost every part of the screen is covered except for the little [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, clean design, development, digital display, digital strategy, down marker, first down line, first down marker, football broadcast, football lines, fox display, fox stats, fox telecast, hd broadcast, hdtv, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, NFL, nfl experience, nfl play clock, nfl tickets, on screen graphics, online/offline, out of town scoreboard, play clock, play clock on screen, results, sales strategy, scoreboard, solutions, sports advertising, strategic, strategy, sunday football, technology, un-agency, user experience, user interface, Value | Comments (0)