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Tag Archives: solutions

A Lesson on How to Make Your Mark

March 5, 2013 – 10:02 am

After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker’s Mark’s Chief Operating Officer, said that the company is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media | Also tagged 90 proof, abv, account, alcohol content, alter recipe, announcement, barrel, bill samuels, bottling, bourbon, brand equity, branding, brands, CEO, changed, coca cola, comments, coo, corporate, debacle, decision maker, demand, don't water down a brand, emotional attachment, Facebook, hashtag, history, ideas, impact, increased sales, jim beam, Junction, leadership, likes, maker's mark, media stunt, missteps, negative into a positive, new target market, outrage, plant, power of social media, production costs, profit, recipe, reduced abv, remember background, response, results, rob samuels, sales goals, social capital, Social Media Marketing, strategy, struggling sales, successful brands, supply, taste, Twitter, venerable brands, water down, water in the whiskey, watering down, website, whiskey, you spoke. we listened. | Comments (0)

Hollywood’s Big Night Bounces Back

February 25, 2013 – 3:20 pm

Sunday night marked the biggest night in Hollywood, as first time host Seth MacFarlane sang and danced his way through an Academy Awards show that both entertained and put the soaring achievements of the film industry in 2012 on display. In recent years, the show received criticism, experiencing a decline from its former glory and [...]

By junctioncreative | Posted in Events, News, Strategy | Also tagged 2013 oscars, academy awards, adele, advertising, advertising dollars, appeal, Apple, argo, audience, beasts of the southern wild, best actor, best actress, best oscars shows, best picture, better ads, blockbusters, brands, business, captivated audience, celebrity fashion, circumstances, commercials, conversation, Creative, dolby theatre, dress, energized, engagement, enthusiasm, events, fix the oscars, glitx and glamour, grammies, hollywood magic, hyundai, jc penney, jennifer lawrence, Junction, life of pi, Lincoln, marketing, meryl streep, new strategy, oscar performances, oscars, producers, ratings, red carpet fashion, samsung, seth macfarlane, seth macfarlane host, silver linings playbook, social media, spending, spots, tweets per second | Comments (0)

Crunch the Numbers

February 19, 2013 – 9:50 am

It is a phrase that has been seen in headlines of articles across industry publications, frequently heard in board rooms, and endlessly repeated on internet forums. Yes, ‘Big Data’ has been a hot-button topic and a dominant trend for some time now, but all evidence points to an army of executives, marketers, and other leaders [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, agency, analysts, applicability, articles, available data, big data, board rooms, business development, CIO, common mistakes, corporate, Creative, CTO, customer service, data analytics, decision making, departments, efficiency, financial, glamorous, graphs, industry publications, information, internet forums, Junction, leverage the data, marketers, marketing, marketing initiatives, metrics, most important, numbers, organization, parse data, perspective, philosophy, prioritize, process, relationship, resources, revenue, sales team, self-serving data, shift in strategy, small data, speed, statistics, success factors, technology, trusted partner, understanding, Verticals, what can data do for me, what does the data say | Comments (0)

Go Fish

February 12, 2013 – 10:57 am

The latest phenomenon to hit reality TV is, thankfully, something a bit more substantial than Jersey Shore. MTV’s Catfish follows people who have dated on the internet, but never met in real life. The term ‘catfish’ refers to one or both of the parties creating a false persona online, pretending to be someone they are [...]

By junctioncreative | Posted in Brand and Marketing, Social Media, Technology | Also tagged 83 million fake facebook accounts, advertisers, americans online, atlanta business, avatar, bait and switch, behind the mask, best practices, brand messaging, brand presence, business, catfish, changes in social media, changing landscape, couples, Creative, digital, documentary, facade, face to face, Facebook, fake identity, georgia, heisman trophy, hoax, implications, implications for brands, importance, Junction, lay of the land, long-term effects, manti te'o, marketers, media attention, modern, mtv, notre dame, online citizens, online dating, online personas, pictures, practices, professional communications, profiles, reality tv, relationships, risks, social media, target audience, technology, trends, trust, tv series, who is my audience | Comments (0)

A Less Than Super Sunday

February 5, 2013 – 9:50 am

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged 49ers, accomplishment, ad agency, advertisement, advertising, advertising culture, agency, audi, bad ads, bad broadcast, bar rafaeli, best and worst ads, beyonce, biggest media spectacle, black crown, blackout, boston.com, bowl, brand equity, brandbowl, branding, brands, brotherhood, Budweiser, busts, Buzz, CBS advertisements, CBS broadcast, cbs crew, Chase, clydesdales, coca cola, coming home, commentary, commercial, consumer behavior, controversy, crash the super bowl, Creative, cross the line, crowdsourced, dan marino, disaster, dodge, doritos, dumbest ads, Facebook, failure, fan-sourced, farmer, feedback, football ads, funniest ads, gametime, get in get happy, goat 4 sale, goat for sale, godaddy, good ads, greatest show on earth, halftime in america, halftime show, history of advertising, hit commercial, hyundai, inane, influence, insightful, jeep, jim nantz, Junction, m&ms, marketing, metrics, model, Mullen, nfl advertising, oreo, phil simms, positive feedback, pregame show, prom, rankings, ravens, real time, serious commercials, sex sells, shannon sharpe, social campaign, social media, statistics, stevie wonder, stole the show, success, super bowl, superstition, taco bell, team commercial, troops, Twitter, viewer attitudes, viva young, volkswagen | Comments (0)

Advertising: A Touch of Singularity

January 31, 2013 – 9:30 am

Welcome to Junction’s Book Nook. At Junction, we dedicate a significant amount of time educating ourselves on the complexities of the business and marketing ecosystem. We would like to share insights from some of the pages of the books we are reading. As part of my New Year’s resolution to put down the technology and [...]

By junctioncreative | Posted in Advertising, Book Nook, Strategy | Also tagged 1960s, advertisers, advertising, advertising success, agency, ambition, ambitious, atlanta business, best practices, book nook, book review, books, brand equity, brand impact, build a brand, business and marketing ecosystem, confessions, confessions of an advertising, Creative, creativity, Custom Content, David Ogilvy, discipline, engagement, excellence, father of advertising, format, hard work, hard work never killed a man, image, impact, influence, interview, Junction, learn from our past, legend, listen and learn, looking back, mad men, marketer, moving forward, notable remarks, ogilvy, perseverance, power of advertising, quality content, quotations, quotes, relationship marketing, results, sales, selling, strategy, study, talent, tell the truth, truth in advertising, Value | Comments (0)

The Human Billboard

January 29, 2013 – 12:54 pm

How much would someone have to pay you to legally change your name to something new? At the end of 2012, a unique online auction closed for a final bid of $45,500, resulting in iwearyourshirt.com founder Jason Sadler legally becoming “Jason HeadsetDotCom” for the duration of 2013. Headsets.com, an online retailer of telephone headsets, was [...]

By junctioncreative | Posted in Brand and Marketing, Social Media | Also tagged advertising, adweek, atlanta business, blogging, brand, brand logo, brand Value, business model, buymylastname, buymylastname.com, Buzz, company logo on a shirt, concept, Creative, creative ideas, cut through the noise, engagement, entrepreneur, Entrepreneurism, generate interest, headsets.com, how to change name, ideas, insights, interview, iwearyourshirt, iwearyourshirt.com, jason headsetsdotcom, jason sadler, Junction, marketing, marketing incentive, media stunt, name changing, national business news, phenomenon, power of the people, profitability, push the envelope, relationship marketing, salary, selling out, social media, t shirts, think outside the box, unique brand message, visibility, workforce | Comments (0)

Are You Ready for Some Football?

January 22, 2013 – 10:43 am

It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 3d tv, 49ers, advertisements, americansw love football, analyst, any given sunday, at home viewing, audience, average nfl franchise worth, better equipment, billions, brand juggernaut, broadacasters, broadcast, business, capitalize, CBA, CBS, collective bargaining agreement, competition, concussions, Creative, current, customers, engagement, ESPN, fans, first down marker, flat screen tv, football, fox, free agency, harbaugh, harbowl, helmets, households, ideas, impact, injuries, innovate, Junction, large business, lockout, loyalty, marketing, matchup, media deal, mlb, most watched game, nba, NBC, NFL, nfl experience, NFL league money, nfl player salaries, NHL, parity, playoffs, pro sports, profit, ravens, restriction, rules changes, salary cap, salary floor, signature event, social media, sports, sports marketing, star players, strategy, success, super bowl, super bowl date, talent base, ticket sales, tv commercials, tv contract, tv deal, tv ratings, viewership, viewing experience, yellow line on screen | Comments (0)

Lessons from the CEOs – Culture

January 15, 2013 – 11:04 am

In this series, we will explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. In this first installment, we find some wisdom from Tony Hsieh, CEO of Zappos. After selling internet advertising startup LinkExchange.com to Microsoft for $265 million in 1999, Tony Hsieh joined Zappos as an investor, [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Atlanta, benefit, best places to work, book, brand experience, brand identity, brand Value, buy-in, call centers, career, CEO, charity, CIO, cmo, community, core values, corporate values, culture, delivering happiness, entrepreneur, excellent customer service, goals and objectives, hiring, history, ideas, identity, impact, influence, innovation, insights, investor, Junction Creative, lessons, linkexchange.com, marketing, microsoft, new business, organization, practices, relaxed office, results, salary, standards, strategy, tony hsieh, unity, vision, work for zappos, zappos | Comments (0)

Happy Holidays from Junction

December 25, 2012 – 12:00 pm

There may not be any snow falling outside the windows where you are, but Christmas Day is upon us. It is again the time year to cozy up by a fire, cue up some festive music, drink copious amounts of eggnog, and exchange gifts and laughter with family and friends. We love being busy, but [...]

By junctioncreative | Posted in Junction's Notebook | Also tagged 2013, atlanta business, blog, business, christmas 2012, clients, Creative, eggnog, family, fire, friends, happy holidays, holidays, impact, Junction, new year's, partners, results, strategy, take a break, time of the year | Comments (0)