Tag Archives: solutions

Junction Sponsors Second Annual Optimist Club Of Gettysburg Golf Tournament Supporting Local Youth

Junction Creative Solutions (Junction), an award-winning strategic agency, sponsors the 3rd Annual Golf Tournament hosted by the Optimist Club of Gettysburg. Junction has been an avid supporter of the Optimist Club and the 19 youth-oriented programs the Club supports financially throughout the year. “We applaud the efforts of the Optimist as they fundraise money, in [...]

Learning to Better Communicate from a Master

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864.  His first term saw his leadership challenged by America’s only Civil War, one that [...]

Resilience Not Performance is the New Metric for Business

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession.  Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history.  However, if you ask [...]

Have You Jumped on the Social Media Bandwagon?

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company.  One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits.   However, with the increased use and [...]

Junction Wins Three Awards in the 11th Annual Horizon Digital Interactive Awards

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of three Horizon Interactive Awards for its work in three different categories: Video, Advertisement, and Brochure. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2012 installment drew thousands of entries from top developers, designers, and online [...]

Zero-TV: Threat or Passing Fad?

We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households.  It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]

Junction Client Saffire Vapor Expands to Second Tennessee Retail Location

Junction Creative Solutions (Junction) client Saffire Vapor, seller and distributor of premium-quality ‘high powered’ electronic cigarettes and accessories, is opening the doors of its second retail location in Franklin, TN, just over a year after launching its business in February of 2012. Saffire Vapor has grown quickly but sustainably through steady eCommerce sales, successful distribution [...]

Is Trimming the Budget Killing Walmart’s Brand?

In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows.  U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October.  It is understandable [...]

Everyone, Everywhere is Mad About Mobile

As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications.  With mobile subscriptions set to surpass the world population by the end of this year, the opportunity to reach out to potential customers through some [...]

A Strategy of Assured Destruction

How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders, the bystanders of the great industries, who have neither the resources nor the obvious capability to make great advancements in technology, product develop [...]