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Tag Archives: social

Junction CEO To Speak on Creating Better Customer Experiences on Panel at Two-Part Financial Marketers’ Conference

March 13, 2013 – 8:47 am

This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership. First [...]

By junctioncreative | Posted in Events, News, Practices, Strategy | Also tagged advertising, bank, best practices, Bill Wreaks, brand strategy, CEO, CIO, citi, clara shih, cmos, compatible, consumer, customer connections, Financial Marketing, financial services, Gramercy Institute, hearsay social, influential brands, innovation, internal marketing strategy, JFAM, jfam live, journal of financial advertising and marketing, Julie Gareleck, le cirque, leaders, marketing message, mobile, new york, pimco, plugged-in, pricewaterhouse coopers, private reception, pwc, registration, relationship marketing, report, research, senior marketers, starbucks, state of the industry, survey, td ameritrade, technology, the gramercy institute, transformative marketing, trends for 2013, trust, vanguard | Comments (0)

Branding Change in a Traditional Holiday Market

February 14, 2013 – 11:46 am

The history of Valentine’s Day, and the story of its patron saint, is shrouded in mystery and some controversy. We do know that February has long been celebrated as a month of romance, and that St. Valentine’s Day, as we know it today, contains vestiges of both Christian and ancient Roman tradition. While also celebrated [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, americans, brand marketing, brand refresh, branding, business development, businesses, campaign, candy, caution, celebratory, change in strategy, chocolate, conversation hearts, creativity, digital campaign, evaluate, festive, flair, flowers, gifts, godiva, Greeting Card Association, greeting cards, heart-shaped box, hersheys, holiday, holiday shopping, how many valentines day cards, iconic brands, ideas, impact, industry, jewelry, labeling, landscape, lightning labels, love, m&ms, major vendors, marketing tactics, marketplace, messages, packaging, practices, purchased, results, russell stover, spending, strategy, study, technology, valentine's day, valentine's day cards, valentines | Comments (0)

A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, pinterest, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

Who Are the Experts?

December 20, 2012 – 10:51 am

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012, 2013, adapt, ads, advertising, advice, atlanta business, big data, brand, budget, business news, cmo, Creative Solutions, customer loyalty, development, dialogue, digital, digital impact, drivers, economy, education, equity, expert, Facebook, formal marketing, gut feeling, impact, Junction, local, loyalty, making data work, marketers, marketing, messaging, metrics, metrics reporting, mobile, mobile marketing, modern advertising, modern marketing, new business, new channels, new era, new generation, pinterest, platforms, practices, react, results, social networks, strategy, thrive, Twitter, types of advertising, understanding data, Value, who are the customers | Comments (0)

How Can You Be So Insensitive?

November 29, 2012 – 11:53 am

We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a breach of trust can be exponentially greater than ever before. Hurricane Sandy was an opportunity for social media to show [...]

By junctioncreative | Posted in Practices, Social Media | Also tagged activities, advertising, american apparel, attractions, behavior, benefit, best practices, brand equity, brand Value, branding, brands, breach trust, business, cleanup, common sense, communcations, connotation, conversation, Creative, customer loyalty, customized, deals, disaster response, Facebook, faux-pas, flood damage, gap, Geolocation, geotarget, Groupon, halloween, hashtag, hurricane sandy, impact, influence, insensitive, Junction, Livingsocial, loyalty, marketing, misstep, mistake, negative impact, new jersey, new york, party, personalized, platform, power outage, prevention, rebuilding, red cross, relationship, relief, restaurants, results, sensitive, smart ads, SMEM, social media, social media error, solutions, staten island, strategy, targeted ads, trust, tweet, Twitter | Comments (0)

An Experience Worth the Price

November 8, 2012 – 1:27 pm

We live in an economy where consumers’ purchase behaviors are constantly changing. Technology arms consumers with the ability to shop for the best price on a smart device without ever stepping foot into a retail store. And yet, there remains a segment of the marketplace focused on delivering a memorable in-store experience; so much so [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged 5th avenue, advertising, advertising tone, amazing service, armani, best practices, brand experience, branding, champs elysees, chanel, connected culture, consumer psychology, couture, customer experience, customer service, dealseekers, design direction, designer, designer stores, european designers, expensive, experience, experiential gifts, famous designer, fashion, fendi, france, free champagne, free coffee, free espresso, gifts, gifts in store, greeting, gucci, handbag, hermes, high end restaurants, high pressure sales, high prices, icon, italy, jewelry, leather, luxury car dealership, luxury goods, luxury service, marketplace, material vs. experience, memorable shopping experience, more for less, music in retail stores, necklace, no pressure, pampering, prada, quadrilatero della moda, retail store, rue montaigne, saint laurent, sales techniques, Smartphones, spain, strategy, touchpoint, treat shoppers well, yvest | Comments (0)

Checking In or Checking Out: Geo-Regulation

July 24, 2012 – 9:59 am

Over the course of the past year, we have frequently touched on how location-based services, specifically geolocation technologies, have facilitated the growth of mobile marketing, discussing topics such as the latest SoLoMo trends and the influential experience of contextual advertising. Now, the government is in the process of moderating a complicated discussion about the future [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Technology | Also tagged check-in apps, Cloud Computing, collecting data, congress. legislature, consumer wants, contextual advertising, Creative, data, Facebook, FCC, foursquare, FTC, Geolocation, government regulation, gps, impact, influence, Junction, legislature, local, location based, location services, mobile, mobile device, mobile marketing, privacy, regulation, requirements, restriction, results, security issues, seo, services, smart device, smartphone, SoLoMo, strategy, technology, Twitter, user privacy | Comments (0)

Hee Haw, Hee Haw

July 19, 2012 – 11:34 am

We have all seen or heard stories about controversial ad campaigns on television, radio, and the internet. Some are quickly pulled from public view in reactionary fashion; others are purposefully left to survive in defiance. Universally, very few of these campaigns are easily forgotten. Controversy can work in a positive light, going viral and spreading [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, agency, alienating, Atlanta, b2c marketing, bad taste, big ass sale, brand, brand goals, brand scrutiny, branding, business, campaign, consulting, consumers, controversial campaigns, controversy, Creative, customer base, customers, discount, funny sale, goals, guerilla campaign, hipster, impact, Junction, Market Research, marketing, marketing messaging, message, metrics, MPM, objectives, online marketing, organizational values, outfitters, poor taste, public perception, reaction, response, results, retailer, retention, sale, sale marketing, sales, smart ads, Social Media Marketing, strategy, urban, urban outfitters, young and edgy, young demographic | Comments (1)

Tag, You’re It!

June 14, 2012 – 2:31 pm

The internet marketing research firm comScore, Inc. provides periodic reports illustrating website metrics including tangibles like traffic and more subjective insights like social media and advertising effectiveness and user engagement. In the company’s latest review, Tagged.com was ‘tagged’ ahead of giants Facebook and Twitter as the United States’ most engaging social network. Considering most people [...]

By junctioncreative | Posted in Social Media | Also tagged activities, Atlanta, average time spent on site, bigger than facebook, Business Consulting, common interests, comparison with facebook, comscore, comscore mobile, comscore report, comscore social, Facebook, facebook alternative, Google, hybrid, impact, influence, linkedin, most engaging social network, Networking, online, online network, personal network, professional networking, relationship marketing, results, social discovery, social media, Social Media Marketing, social media metrics, social tag, strategy, tagged, tagged.com, the social network, Twitter, userbase, Value | Comments (0)

Sharing A Social Snapshot

June 7, 2012 – 2:20 pm

Two months after Facebook announced the acquisition of the mobile photo editing and sharing app Instagram for $1B in cash, the social media giant has become the favorite subject of scrutiny in the financial media. The 10-figure purchase was made in anticipation of an IPO on the NASDAQ; part of a feverish run up to [...]

By junctioncreative | Posted in News, Social Media | Also tagged advertising, advertising effectiveness, billion dollars, business model, business plan, captive audience, crash, Facebook, facebook headquarters, facebook IPO, facebook search, facebook stock, facebook stock crash, facebook userbase, facebook users, facebook value, impact, influence, innovation, instagram, instagram founders, investors, ipo disaster, marget regulators, marketing, mcdonalds, menlo park, messaging, monetize, money, nasdaq, net worth, new york times, photo sharing, photo sharing site, results, revenue, social advertising, social media, social media bubble, social network, Social Networking, stock, strategy, tech bubble, Value, Wall Street, wall street regulation, yahoo lawsuit, zuckerberg, zuckerberg worth | Comments (0)