Social Networking – Strategy. Impact. Results.

Tag Archives: Social Networking

Drawing the Lines on Graph

March 7, 2013 – 1:26 pm

After a few short months of anticipation since its initial announcement, the live rollout of Facebook’s new Graph Search is now just on the horizon. Billed as the latest in a long line of ‘next big things’ that rarely make too big a splash, Graph Search is actually generating quite a bit of actual buzz. [...]

By junctioncreative | Posted in Social Media, Strategy, Technology | Also tagged activity, advertising, b2b, behavior, best practices, bing, brands, business, channel, companies, competitors, Creative, customer, data security, disruption, disruptor, drivers, Facebook, facebook pages, facebook success, filter, filtered information, Google, graph search, how is graph search different, ideas, image results, impact, implementation, important, innovation, intentions, IPO, IT firm, Junction, key metrics, KPIs, launch, likes, linkbuilding, mainstay salire, mark zuckerberg, marketing, MPM, optimization, performance measurement, personal data, platform, privacy concerns, results, search engine, search engine marketing, SEM, seo, settings, sharing preferences, social capital, solutions, Value, what does it mean, Yahoo! | Comments (0)

Checking In on Checking In

July 3, 2012 – 1:42 pm

A unique concept bridging social networking and location-based marketing, check-in applications have become one of the most prominent trends in marketing. A few years ago, the first round of mobile check-in apps hit the market, spurring the excitement for this technology. By allowing users to announce their presence at a restaurant, bar, or event venue [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged 4square, advertising, Atlanta, businesses, check in platform, check-in apps, consumer wants and needs, Facebook, foursquare, foursquare rebrand, functionalities, gimmies, google check in, google places, google+ local, gps, impact, influence, Junction, location based marketing, location marketing, marketing, Mobile Apps, promotions, results, social interaction, Social Media Marketing, strategy, trends, Twitter, user behavior, user experience, user preference, Value, website marketing | Comments (0)

Sharing A Social Snapshot

June 7, 2012 – 2:20 pm

Two months after Facebook announced the acquisition of the mobile photo editing and sharing app Instagram for $1B in cash, the social media giant has become the favorite subject of scrutiny in the financial media. The 10-figure purchase was made in anticipation of an IPO on the NASDAQ; part of a feverish run up to [...]

By junctioncreative | Posted in News, Social Media | Also tagged advertising, advertising effectiveness, billion dollars, business model, business plan, captive audience, crash, Facebook, facebook headquarters, facebook IPO, facebook search, facebook stock, facebook stock crash, facebook userbase, facebook users, facebook value, impact, influence, innovation, instagram, instagram founders, investors, ipo disaster, marget regulators, marketing, mcdonalds, menlo park, messaging, monetize, money, nasdaq, net worth, new york times, photo sharing, photo sharing site, results, revenue, social, social advertising, social media, social media bubble, social network, stock, strategy, tech bubble, Value, Wall Street, wall street regulation, yahoo lawsuit, zuckerberg, zuckerberg worth | Comments (0)

The Social Clearinghouse

May 17, 2012 – 2:36 pm

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising, advertising metrics, advertising techniques, agencies, apps, Atlanta, big data, brand message, branding, business, consumer behavior, consumer preference, contextual message, Creative, data info, database, Digital Marketing, digital strategy, Facebook, facebook IPO, facebook users, facebook value, GM advertising, GM on facebook, gut instinct, impact, influence, infographics, internet, Julie Gareleck, Junction, marketers, mass media, media, metrics, metrics-driven marketing, MPM, pinterest, plugins, results, revolutionize, social apps, social media, social media platforms, socialcam, solutions, strategies, strategy, Target Market, technology, trends, Twitter, user intelligence, userbase, valuation, Value, value of data, web platform, YouTube | Comments (1)

Mobility, Productivity, Birds in a Slingshot…

August 3, 2011 – 2:30 pm

Mobile gaming has certainly gained traction with users since Tetris became the first game to go mobile in 1994. Mobile games are now fully integrated with social platforms, driving unprecedented user engagement. Global revenue from mobile gaming grew from $2.6 billion in 2005 to $5.8 billion in 2008. Assuming the same rate of growth, the [...]

By junctioncreative | Posted in Social Media, Technology | Also tagged advertising, android games, Angry Birds, angry birds profits, angry birds seasons, angry birds space, best games for mobile, best iphone games, blog post, business news, digital, download games, free games, game download, game platform, gaming, impact, influence, insights, integrated gaming, integrated platforms, interactive games, iphone games, marketing, marketplace, Mobile Apps, Mobile Gaming, most fun games, phenomenon, phone gaming, physics games, results, revenue, Social Gaming, social media, social phenomena, strategy, tetris, user experience, Value, video game industry, word of mouth, Words with Friends | Comments (0)

Be Contextual. Be Relevant.

June 1, 2010 – 8:00 am

We see the statistics. We hear the industry buzz. Yet, many of us fail to harness the power of social media to be contextual and relevant to target consumers. What are you waiting for? Build your own country.

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, contextual, development, hybrid agency, if facebook was a country, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing plan, marketing strategy, online/offline, results, sales strategy, social media strategy, social medis, solutions, strategic, strategy, technology, un-agency, user experience, Value | Comments (0)

“Comprehensive” means what?

May 3, 2010 – 1:35 pm

As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing strategy. What does “comprehensive” mean? It’s more than just one solution, one tactic, and one person’s idea. It’s about many solutions such as: Twitter, a blog, a press room, LinkedIn, affiliate [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, Content Marketing, development, entrepreneurs, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing mix, marketing strategy, mixed media, MPM, multimedia, network marketing, online/offline, results, sales strategy, small business, social media, social network marketing, solutions, strategic, strategic planning, strategy, technology, un-agency, user experience, Value | Comments (0)

Using Twitter to Market Your Wares

April 21, 2010 – 8:00 am

Twitter, despite it’s popularity, can be overwhelming to small business owners unfamiliar with the benefits of social media. Small businesses by nature focus on word-of-mouth marketing to attract new clients as 50% of new customers for small business come through referrals. The breadth of the network is usually based on geographic location. No matter how [...]

By junctioncreative | Posted in Uncategorized | Also tagged 140 characters, ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, business referral, development, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, network marketing, online/offline, referrals, relationships, results, sales strategy, small business, small business owners, social media, social media benefits, solutions, strategic, strategy, technology, Twitter, un-agency, user experience, Value, word of mouth | Comments (0)