social media – Strategy. Impact. Results.

Tag Archives: social media

Learning to Better Communicate from a Master

May 21, 2013 – 11:25 am

Abraham Lincoln, the 16th President of the United States, garnishes record approval and favor among all races, political parties, social economic categories, ethnic groups and gender more than 150 years after being elected to a second term to office in 1864. His first term saw his leadership challenged by America’s only Civil War, one that [...]

By junctioncreative | Posted in Practices, Strategy | Also tagged Abe, Abraham Lincoln, advertising, approval, Atlanta, atlanta business, audience, awareness, branding, business, business news, Civil War, comedy, communication, content, craft, effectiveness, email, Facebook, impact, influence, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, leadership, Lincoln, linkedin, marketing, marketing strategy, new technology, Plan, reputation, skill, solutions, story, strategy, Strong Team, technology, Twitter, Value | Comments (0)

Resilience Not Performance is the New Metric for Business

May 14, 2013 – 11:25 am

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession. Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history. However, if you ask [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, atlanta business, bounce, brand quality, branding, budget, business, business environment, business news, debt, economic, economy, finances, financial crisis, home depot, impact, impulse, influence, inventories, Julie Gareleck, Junction, Junction Creative Solutions, Lowe's, marketing, marketing strategy, Nokia, Online sales, operations, Recession, Resilience, results, solutions, strategy, technology | Comments (0)

Have You Jumped on the Social Media Bandwagon?

May 7, 2013 – 11:00 am

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, Social Media Marketing, solutions, strategy, tangible value, technology | Comments (0)

Zero-TV: Threat or Passing Fad?

April 23, 2013 – 12:20 pm

We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may [...]

By junctioncreative | Posted in Advertising, Strategy | Also tagged advertising, Atlanta, atlanta business, bills, cable, computers, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketing, NAB, National Association of Broadcasters, online, results, satellite, Smartphones, solutions, strategic, strategy, stream, tablets, technology, television, tv, Value, Zero-tv, Zero-TV household | Comments (0)

Junction Client Saffire Vapor Expands to Second Tennessee Retail Location

April 18, 2013 – 12:15 pm

Junction Creative Solutions (Junction) client Saffire Vapor, seller and distributor of premium-quality ‘high powered’ electronic cigarettes and accessories, is opening the doors of its second retail location in Franklin, TN, just over a year after launching its business in February of 2012. Saffire Vapor has grown quickly but sustainably through steady eCommerce sales, successful distribution [...]

By junctioncreative | Posted in Clients, News | Also tagged advertising, Arnold, Atlanta, Franklin, influence, Junction, Junction Creative Solutions, robert arnold, Saffire Vapor, sales strategy, Second Location, solutions, strategy, Tennessee, TN, user experience, www.saffireecigs.com | Comments (0)

Everyone, Everywhere is Mad About Mobile

April 2, 2013 – 1:35 pm

As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications. With mobile subscriptions set to surpass the world population by the end of this year, the opportunity to reach out to potential customers through some [...]

By junctioncreative | Posted in Brand and Marketing, Technology | Also tagged ad market, advertising, Atlanta, atlanta business, branding, devices, digital, digital strategy, explosion, influence, Julie Gareleck, Junction, Junction Creative Solutions, Mad about mobile, marketers, marketing, marketing strategy, mobile, mobile technology, sales strategy, solutions, strategy, technology, The Mobile Marketing Association | Comments (0)

Imagination Brings New Reality to Disney World Experience

March 26, 2013 – 1:15 pm

When the new Walt Disney World opened in Florida in the 1970’s, it offered a new and creative way to make waiting in line a better and more tolerable experience for visitors. The once familiar long lines that ran for hundreds of feet around the corner and away from the attraction were replaced by lines [...]

By junctioncreative | Posted in News | Also tagged 1970s, admission, advertising, Animal Kingdom, attraction, cards, cash, device, Disney, Disney Imagineers, Donald Duck, entertainment, Epcot, Florida, guests, Hollywood Studios, hotels, Imagination Brings New Reality to Disney World Experience, influence, Julie Gareleck, Junction, lines, Magic Kingdom, marketing strategy, Mickey Mouse, MyMagic+, park, rides, strategy, Walt Disney World, wristbands | Comments (0)

Are You Staying Ahead of Trend with Your Marketing Strategy?

March 21, 2013 – 11:45 am

With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence. In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2013, 9, ads, advertising, Atlanta, atlanta business, audio, Avid Landing Page Testing, brand Value, branding, business, changing technology, compelling content, Content for Content's Sake, conversions, convert website visitors, creative audio and video, demographic, digital strategies, Facebook, Faking Reviews, garrett gee, honesty, HTTPS, Ignoring Personalization, iMedia Connection, impact, influence, interesting, Julie Gareleck, Junction, Junction Creative, Kent Lewis, keyword SEO, LiveBall, Making Decisions Based on Wrong Metrics, marketing, messaging, mistake, Nine, Nine Marketing Strategies to Avoid, personalized, personalized ad, QR, qr codes, Quick Response Codes, results, retargeting, seo, seven strategies, strategies, strategy, subject matter, technology, Underestimating the Power of Video, user experience, Video | Comments (0)

Duane Reade: Not The Neighborhood Drug Store Anymore

March 14, 2013 – 10:54 am

For those who remember the traditional drug stores from the 1960’s, the new Duane Reade Drug Store, located at 40 Wall Street in New York City, has to be quite a shock to your traditional concept of a place where you can get your prescription filled or purchase some favorite toiletries and tooth paste. It [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged all-in-one, all-inclusive, apothecary, brand, business, candy, chain, changes, competition, conceptual, consumer revolution, consumerization, cvs, drug store, duane reade, effectiveness, expectations, experiment, find your look, impact, in-store salon, innovation, joe magnacca, Junction, localized, loyalty, makeup, manhattan reade, market, neighborhood, new concept, new era, new products, new store, New York City, new york themed, offering, old time, personal care items, pharmacy, prescription, program, refresh, reopening, results, rewards, sandwiches, septermber 11, smoothie bar, soda fountain, solutuons, strategic, strategy, successful, sushi, technology, traditional, up market, updates, walgreens | Comments (0)

Can You See Me Now?

February 28, 2013 – 9:30 am

Anyone who is experienced in traveling by air is well aware of the importance of following the status of their airline flight to keeping their schedule and travel plans on track. At best, traveling by air today has become an adventure fraught with delays, cancellations, upgrades, standbys, and just general status changes. Airlines are now [...]

By junctioncreative | Posted in Practices, Technology | Also tagged advertising, air travel, airlines, airport, blog, cancellations, carriers, communications, computer tracking, concerns, delays, details, exposure, flight list, flight number, flight risk, flight tracking, frustration, gps, helpful information, how much is too much, impact, initials, jetsetting, Junction, marketing, marketing advantage, mobile app, modern travel, more than necessary, names, need to know, new problems, online tracking, passengers, pervasive, practices, privacy, real time information, results, revealed, satellite, standby, strategy, technology, too much technology, travel plans, UA flight status, united, upgrade | Comments (0)