Tag Archives: Social Media Marketing

Fake News, Believe it or Not, Is Not New

When Facebook initiated new features last year designed to make it easier for its users to keep up with the news and social media marketers a chance to promote content directly to Facebook, Mark Zuckerberg and his crew failed to foresee the oncoming calamity of such an opportunity. Perhaps it was unpredictable that so many […]

 

Helping Architects Accept Change and Embrace the Modern Marketing Era

For most purveyors of goods and services, the act of marketing can be traced back in history to the very beginning of commerce when conveying the benefits of ones products and services over a competitor’s was a practice of simple communication, using the very rudimentary of marketing tools and collateral. But practicing the science of […]

How Messages Can Mold Your Credibility and Integrity

Tom Brokaw, an American television journalist and author best known as the anchor and managing editor of NBC Nightly News, recently celebrated the fifty year anniversary of his journalistic career, joining the ranks of former great communicators like Walter Cronkite and Edward R. Morrow.  He is the only person to host all three major NBC […]

Gettysburg Cancer Center Impacts Cancer Patients by Providing Comprehensive Care

Comprehensive Cancer Center A Leader in Oncology Care Across the Region Since 1989 Technology and connectivity continues to disrupt how we access information. Once limited to a one-or two line posting in the local telephone Yellow Pages (remember those?) medical practitioners of all disciplines felt little incentive to promote their services any way other than […]

What’s Your American Dream?

The phrase “The American Dream” is rooted in the United States Constitution and Declaration of Independence and propagates that “each person’s desire to pursue happiness was not just self-indulgence, but a part of what drives ambition and creativity.” Defined by James Truslow Adams in 1931, the idea is a fundamental component of our democracy, our […]

It’s Not Always the “What” But the “How”

The importance of effective messaging has never been more paramount then in today’s digital, technology driven communication environment. Connecting to an audience requires commitment to the established fundamental basics of communication and an awareness to the challenges that come with the more individualized and direct contact offered by social media. In the past, generalized mass […]

Junction Practices What It Preaches

A company’s website is a living, breathing entity on the internet and, in today’s digital marketing world, your audience’s first impression of your business. Protecting a brand image and maintaining access to your company and its services is critical to the success of any business entity. Stale or aging websites often become technically obsolete, are […]

The Ultimate Prize for Best Brand Soon to Be Awarded

Winning an election, any election to public office, requires a candidate to capture at least 51 percent of the market. A bit daunting, to say the least particularly when even the most successful marketer has ever come close to capturing more than 50 percent of their market. With digital technology and social media platforms dominating […]

Building Profitable Customer Relationships

Transactional marketing, long the staple of short term sales building and product placement efforts is being challenged by the benefits of the other wing of sales strategy and tactics, the consultative sales approach or relationship building. Punctuated by heavy advertising and promotion; and almost always singularly focused on price, the transactional approach has been the […]

Retail’s Disruptive Future

Despite early announcements of major store closings and employee furloughs by some of retails largest and most prominent players, the National Retail Federation (NRF) is forecasting a growth rate of 3.1 percent in 2016, a performance rate higher than the 10 year average of 2.7 percent. The NRF also predicted non-store retail to grow at […]