Social Media Marketing – Strategy. Impact. Results.

Tag Archives: Social Media Marketing

Have You Jumped on the Social Media Bandwagon?

May 7, 2013 – 11:00 am

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company. One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits. However, with the increased use and [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged advertising, Atlanta, atlanta business, branding, business, business insight, Chief Marketing Officer, cmo, community, consumer, Creative, CRM, Customer Relationship Management, development, IBM, impact, influence, Institute for Business Value, Julie Gareleck, Junction, Junction Creative, Junction Creative Solutions, marketer, marketing, marketing strategy, optimize, sales strategy, Social Customer Relationship, social media, solutions, strategy, tangible value, technology | Comments (0)

A Lesson on How to Make Your Mark

March 5, 2013 – 10:02 am

After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey. Rob Samuels, Maker’s Mark’s Chief Operating Officer, said that the company is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media | Also tagged 90 proof, abv, account, alcohol content, alter recipe, announcement, barrel, bill samuels, bottling, bourbon, brand equity, branding, brands, CEO, changed, coca cola, comments, coo, corporate, debacle, decision maker, demand, don't water down a brand, emotional attachment, Facebook, hashtag, history, ideas, impact, increased sales, jim beam, Junction, leadership, likes, maker's mark, media stunt, missteps, negative into a positive, new target market, outrage, plant, power of social media, production costs, profit, recipe, reduced abv, remember background, response, results, rob samuels, sales goals, social capital, solutions, strategy, struggling sales, successful brands, supply, taste, Twitter, venerable brands, water down, water in the whiskey, watering down, website, whiskey, you spoke. we listened. | Comments (0)

Lost in Translation: The Social Marketing Disconnect

January 24, 2013 – 1:32 pm

We are well aware of the power of social networks to effectively disseminate a brand message and create real, mutually-beneficial relationships between consumers and brands. But there are two sides to the coin – a great deal of the content brands perceive as engaging to audiences falls short of expectations when the metrics on conversions [...]

By junctioncreative | Posted in Practices, Social Media | Also tagged advertising, best practices, brand appeal, brand equity, brand experience, brand message, CIOs, cmos, compelling, consistency, conversions, Custom Content, customer loyalty, customers vs. brands, dialogue, difference between marketer and consumer, disconnect, discussion, effectiveness, Facebook, freebies, how to use social media, incentives, linkedin, Lithium agency, marketing tools, metrics, Myspace, personality, practices, prizes, Promotion, recognition, reputation management, results, return on investment, rewards, rewards program, rss, social currency, social media, social media experts, social media for sales, strategic partner, study, talk to customers, technology firm, the CMO Council, Twitter, word of mouth | Comments (0)

I Want it NOW!

November 1, 2012 – 11:12 am

In a span of just over a quarter of a century, the internet has drastically changed the landscape of the retail economy as online shopping has grown from basic ‘electronic malls’ to the preferred purchase path for millions of people worldwide. Now, the limits of what eCommerce might ultimately become are being pushed even further. [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged amazon, amazon prime, Amazon.com, annual statistics, atlanta business, big season, business, buy kindle walmart, chronicle, competition, competitors, customers, distribution center, e-reader, e-tail, ebooks, ecommerce, electronic mall, fast shipping, FedEx, future, futurists, gifts, gratification, history, holiday shopping, in-store pickup, innovation, insights, Junction, Kindle, loyalty, luxury, marketing, online channel, online shopping, online spending, online store, overnight shipping shipping, place order, PR, retail services, retail store, store hours, strategies, timeline, tracking, tv advertising, two day shipping, UPS, walmart, walmart locations, walmart sell kindle, warehouse | Comments (0)

Chairs? …Chairs?

October 23, 2012 – 1:29 pm

In celebration of registering its billionth user, Facebook decided to create and release its first ever television advertisement. Titled “The Things that Connect Us,” the 90 second spot by Weiden+Kennedy features some nice cinematography, but raises a number of questions about the motives, expectations, and intentions of the social media giant. What is the goal [...]

By junctioncreative | Posted in Advertising, Social Media, Strategy | Also tagged ad promotion, advertising, blue square with f, brand equity, branding, bridges, business equity, business insights, business model, campaign, chairs, cinematography, communication platform, critique, evaluation, Facebook, facebook brand, facebook chairs ad, facebook company history, first social network, how many facebook users, impact, IPO, Junction, logo, mark zuckerberg, message, new advertising platform, numbers, planes, promoted stories, recognition, results, review, script, social media advertising, stock price, strategy, telephones, things that connect us, valuation, Value, voiceover, w+k, weiden+kennedy, why does facebook need to advertise, YouTube | Comments (0)

It’s a Marketer’s World

October 9, 2012 – 2:07 pm

Hop in the time machine and travel back 20 years to the period leading up to the Dot-com boom. As we moved towards the late 90’s, opportunities for innovation and reinvention on the web seemed limitless. The business world was suddenly and drastically altered by changes in the technological landscape. Innovation was king as skepticism [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Technology | Also tagged 1990s marketing, advent of social media, advertisers, atlanta business, atlanta business environment, atlanta marketplace, best practices, bubble burst, Budgets, business insights, business practices, changes in perception, changing role of IT, CIO, cmo, crowded marketplace, CTO, cut through the noise, Digital Marketing, dot com boom, dot com bubble, dot com marketing, efficiency, how to sell, impact, influence, information technology marketing, innovation, integrity, interconnected world, internet, IT department, IT departments, Junction, late 1990s, mad men, mad men ads, managing technology providers, marketers, marketing audiences, marketing department, marketing tactics, marketing target, mobile marketing, modern advertising, new businesses, new millennium, old school marketing, paradigm shift, productivity, results, social web, strategy, tech initiatives, tech innovation, tech partners, technology, the social universe, traditional marketing, trends in marketing, Value, what to sell | Comments (0)

Tapping into the TRUST Fund

September 25, 2012 – 3:26 pm

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged ad campaign, agency, atlanta business, brand equity, brands, broken trust, campaign, Chris Brogan, communications, conversation, customer loyalty, digital ads, digital advertising, Digital Marketing, ecommerce, facebook trust, financial firms, Financial Marketing, impact, importance of trust, influence, Junction Creative Solutions, loyalty, marketing economy, marketing messaging, media, Networking, online business, peers, pinterest, practices, rebuild trust, relationship marketing, responsibility, results, return on investment, social media, strategy, trust, Trust Agents, trust importance, Twitter, Value, visibility, word of mouth | Comments (0)

Hee Haw, Hee Haw

July 19, 2012 – 11:34 am

We have all seen or heard stories about controversial ad campaigns on television, radio, and the internet. Some are quickly pulled from public view in reactionary fashion; others are purposefully left to survive in defiance. Universally, very few of these campaigns are easily forgotten. Controversy can work in a positive light, going viral and spreading [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, agency, alienating, Atlanta, b2c marketing, bad taste, big ass sale, brand, brand goals, brand scrutiny, branding, business, campaign, consulting, consumers, controversial campaigns, controversy, Creative, customer base, customers, discount, funny sale, goals, guerilla campaign, hipster, impact, Junction, Market Research, marketing, marketing messaging, message, metrics, MPM, objectives, online marketing, organizational values, outfitters, poor taste, public perception, reaction, response, results, retailer, retention, sale, sale marketing, sales, smart ads, social, strategy, urban, urban outfitters, young and edgy, young demographic | Comments (1)

Checking In on Checking In

July 3, 2012 – 1:42 pm

A unique concept bridging social networking and location-based marketing, check-in applications have become one of the most prominent trends in marketing. A few years ago, the first round of mobile check-in apps hit the market, spurring the excitement for this technology. By allowing users to announce their presence at a restaurant, bar, or event venue [...]

By junctioncreative | Posted in Social Media, Strategy | Also tagged 4square, advertising, Atlanta, businesses, check in platform, check-in apps, consumer wants and needs, Facebook, foursquare, foursquare rebrand, functionalities, gimmies, google check in, google places, google+ local, gps, impact, influence, Junction, location based marketing, location marketing, marketing, Mobile Apps, promotions, results, social interaction, Social Networking, strategy, trends, Twitter, user behavior, user experience, user preference, Value, website marketing | Comments (0)

Tag, You’re It!

June 14, 2012 – 2:31 pm

The internet marketing research firm comScore, Inc. provides periodic reports illustrating website metrics including tangibles like traffic and more subjective insights like social media and advertising effectiveness and user engagement. In the company’s latest review, Tagged.com was ‘tagged’ ahead of giants Facebook and Twitter as the United States’ most engaging social network. Considering most people [...]

By junctioncreative | Posted in Social Media | Also tagged activities, Atlanta, average time spent on site, bigger than facebook, Business Consulting, common interests, comparison with facebook, comscore, comscore mobile, comscore report, comscore social, Facebook, facebook alternative, Google, hybrid, impact, influence, linkedin, most engaging social network, Networking, online, online network, personal network, professional networking, relationship marketing, results, social, social discovery, social media, social media metrics, social tag, strategy, tagged, tagged.com, the social network, Twitter, userbase, Value | Comments (0)