Tag Archives: sales strategy

It is as Good a Time as Ever to Make it Happen

Starting a new business venture is always fraught with challenges and risks, even in the best of economic times. The process of performing a thorough evaluation of all things to do with strategy, planning, tactics; and the struggle to align the principles enthusiasm perfectly with the realities of the math, are critical for the success […]

 

Price Is No Longer Enough to Motivate Consumers to Act

It is a debate among marketers that has raged since the word “Discount” first found its way into consumer’s vocabulary. Add descriptors like “Sale”, “Reduced”, “Low price leader”, “Special”, “We sell for less”, and “We will not be undersold”, and any observer would come to the conclusion that the lowest price alone determines who gets […]

Defining the Role of Strategy in an Organization

  One of the most used and least understood terms in business is strategy. While nearly every organization’s success can be traced to a well-founded and directed plan of action, or strategy, many within today’s company hierarchy would be hard pressed to articulate their company’s strategic plan or their specific role in the process of […]

Marketers Strategize To Make The Grade This Back-To-School Season

It is hard to believe but the vacation is about over for millions of school aged youth. With many school districts opting to open schools in mid-August, the second largest shopping season of the year is in full swing. Second only to the Christmas holiday, the back-to-school shopping season accounts for more than $72.5 billion […]

As Another Season Looms, The NFL Continues Its Marketing Gameplan For Women

Training camps for the National Football League’s 32 teams are abuzz with the preseason grunt and grind in the weeks leading up to kick off of the league’s 95th season, which opens in early September. While at its core, professional football may still be a game, often played with childlike fervor and enjoyed by fans […]

Great Customer Service Is Simply Not Complicated

Now a wise shopkeeper himself, the gentleman remembers the early days helping around his own parents’ store. From the moment they found him mature enough to handle a position on the sales floor and just tall enough to reach the keys to the cash register, his father instilled and re-inforced in him a few basic […]

Creating a New Brand Among Giants

Steve Allen once told his audience the he expected The Tonight Show to last forever. He made his comment as the first host of The Tonight Show, which he debuted on national television on September, 27, 1954. Born from a popular local program on the NBC Affiliate, WNBT in New York City, the now famous […]

Social Media, Are We Really Connecting?

It is difficult to remember a time when or place in everyday life wasn’t impacted by the tools of the digital revolution, a time when a conversation with distant loved ones did not include vehicles like Facebook, Twitter or Email to name only a few. Those who adapted to social media as it grew and […]

The Changing Face of Facebook

Facebook, the social networking service launched in February 2004, by founder and creator Mark Zuckerberg and his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, […]

Defying the Law of Conglomerate Physics in the Digital Age

French advertising giant Publicis and its American rival Omnicom recently announced that the two firms were merging to create the world’s biggest advertising company. The new company, which will become a $35 billion advertising behemoth, will be called Publicis Omnicom Group and be jointly led by Omnicom CEO John Wren and Publicis CEO Maurice Levy […]