Tag Archives: sales strategy

Have You Jumped on the Social Media Bandwagon?

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company.  One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits.   However, with the increased use and […]

 

Junction Client Saffire Vapor Expands to Second Tennessee Retail Location

Junction Creative Solutions (Junction) client Saffire Vapor, seller and distributor of premium-quality ‘high powered’ electronic cigarettes and accessories, is opening the doors of its second retail location in Franklin, TN, just over a year after launching its business in February of 2012. Saffire Vapor has grown quickly but sustainably through steady eCommerce sales, successful distribution […]

Everyone, Everywhere is Mad About Mobile

As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications.  With mobile subscriptions set to surpass the world population by the end of this year, the opportunity to reach out to potential customers through some […]

The Cost of Forgetting Who You Are

In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store. […]

The Golden Ticket

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift […]

Junction Creative Solutions Adds Russell Cherami to the Strategy Team

June 7, 2011– ATLANTA, GA:  Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include Russell (Russ) Cherami, Director of Strategy, Sales Development. Russ, a seasoned advertising executive and sales strategist, is a key member of Junction’s strategy team where he is focused creating highly customized and detailed sales strategies for its […]

What’s on Tap?

The most successful craft breweries in America produce incredibly varied offerings, are largely regionalized in different corners of the country, and depend largely on word of mouth for marketing beer to new drinkers. These are big challenges, but in a market that shows substantial growth, breweries are reaching target audiences not through the beer, but through […]

J Mark Cropp Joins Junction to Manage Pennsylvania Office

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include J. Mark Cropp, Executive Director, Business Development & Partnerships NE. Mark, a veteran sales professional and a natural entrepreneur, joined Junction in early 2011 and has worked efficiently to develop business relationships during a period that has seen the company grow at […]

Richard J. Eydt Joins Junction As Executive Director of Business Development & Partnerships

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include Richard J. Eydt, Executive Director, Business Development & Partnerships. Richard (Dick), a seasoned executive, joined Junction in February 2011 and led the company to achieve record growth in Q1. Dick brings more than 30 years of experience as a successful marketing and […]

The Tsunami Effect on Technology

While it may seem a distant tragedy, the global nature of contemporary business means that the earthquake off the coast of Japan and its attendant destruction very much impact us as consumers of technology that is manufactured in Japan. Believe it or not, that list is considerable. Endgaget’s intriguing post “Japanese quake will likely affect […]