Tag Archives: sales strategy

Defying the Law of Conglomerate Physics in the Digital Age

French advertising giant Publicis and its American rival Omnicom recently announced that the two firms were merging to create the world’s biggest advertising company. The new company, which will become a $35 billion advertising behemoth, will be called Publicis Omnicom Group and be jointly led by Omnicom CEO John Wren and Publicis CEO Maurice Levy […]

 

Nothing Planned, Little Achieved, Everything at Risk

Entrepreneurs readily thrive on formulating great ideas for new products and business ventures and many even manage to muster credibility when it comes to formulating a vision for success, but all too often the busy road to market is littered with the debris of unrealized dreams and unfulfilled intentions. Initial investments generally are freely cast […]

Evolving to a New Reality in B2B Selling

Interacting socially with potential customers has long been an important element in a successful selling strategy, particularly when selling business to business (B2B).  Building personal relationships, within market or industry segments, has proven to be paramount to forming long term relationships with customers and often was the aspect of selling where a salesperson best demonstrated […]

The Greatest Thing Since Sliced Bread…Or Is It?

In 1928, sliced bread hit the shelves marketed at the “greatest forward step in the baking industry since bread was wrapped.”  The development became the universal benchmark for greatness, mostly for its improvement of convenience and utilization of a basic dietary staple, becoming the ingenuity that we refer to when discussing the best of innovation […]

Have You Jumped on the Social Media Bandwagon?

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company.  One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits.   However, with the increased use and […]

Junction Client Saffire Vapor Expands to Second Tennessee Retail Location

Junction Creative Solutions (Junction) client Saffire Vapor, seller and distributor of premium-quality ‘high powered’ electronic cigarettes and accessories, is opening the doors of its second retail location in Franklin, TN, just over a year after launching its business in February of 2012. Saffire Vapor has grown quickly but sustainably through steady eCommerce sales, successful distribution […]

Everyone, Everywhere is Mad About Mobile

As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications.  With mobile subscriptions set to surpass the world population by the end of this year, the opportunity to reach out to potential customers through some […]

The Cost of Forgetting Who You Are

In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store. […]

The Golden Ticket

The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and constant, marketers must leverage the most influential crowd that continues to gain power over marketers and brands alike. This paradigm shift […]

Junction Creative Solutions Adds Russell Cherami to the Strategy Team

June 7, 2011– ATLANTA, GA:  Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include Russell (Russ) Cherami, Director of Strategy, Sales Development. Russ, a seasoned advertising executive and sales strategist, is a key member of Junction’s strategy team where he is focused creating highly customized and detailed sales strategies for its […]