Tag Archives: sales strategy

Defining the Role of Strategy in an Organization

  One of the most used and least understood terms in business is strategy. While nearly every organization’s success can be traced to a well-founded and directed plan of action, or strategy, many within today’s company hierarchy would be hard pressed to articulate their company’s strategic plan or their specific role in the process of […]

 

Marketers Strategize To Make The Grade This Back-To-School Season

It is hard to believe but the vacation is about over for millions of school aged youth. With many school districts opting to open schools in mid-August, the second largest shopping season of the year is in full swing. Second only to the Christmas holiday, the back-to-school shopping season accounts for more than $72.5 billion […]

As Another Season Looms, The NFL Continues Its Marketing Gameplan For Women

Training camps for the National Football League’s 32 teams are abuzz with the preseason grunt and grind in the weeks leading up to kick off of the league’s 95th season, which opens in early September. While at its core, professional football may still be a game, often played with childlike fervor and enjoyed by fans […]

Great Customer Service Is Simply Not Complicated

Now a wise shopkeeper himself, the gentleman remembers the early days helping around his own parents’ store. From the moment they found him mature enough to handle a position on the sales floor and just tall enough to reach the keys to the cash register, his father instilled and re-inforced in him a few basic […]

Creating a New Brand Among Giants

Steve Allen once told his audience the he expected The Tonight Show to last forever. He made his comment as the first host of The Tonight Show, which he debuted on national television on September, 27, 1954. Born from a popular local program on the NBC Affiliate, WNBT in New York City, the now famous […]

Social Media, Are We Really Connecting?

It is difficult to remember a time when or place in everyday life wasn’t impacted by the tools of the digital revolution, a time when a conversation with distant loved ones did not include vehicles like Facebook, Twitter or Email to name only a few. Those who adapted to social media as it grew and […]

The Changing Face of Facebook

Facebook, the social networking service launched in February 2004, by founder and creator Mark Zuckerberg and his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, […]

Defying the Law of Conglomerate Physics in the Digital Age

French advertising giant Publicis and its American rival Omnicom recently announced that the two firms were merging to create the world’s biggest advertising company. The new company, which will become a $35 billion advertising behemoth, will be called Publicis Omnicom Group and be jointly led by Omnicom CEO John Wren and Publicis CEO Maurice Levy […]

Nothing Planned, Little Achieved, Everything at Risk

Entrepreneurs readily thrive on formulating great ideas for new products and business ventures and many even manage to muster credibility when it comes to formulating a vision for success, but all too often the busy road to market is littered with the debris of unrealized dreams and unfulfilled intentions. Initial investments generally are freely cast […]

Evolving to a New Reality in B2B Selling

Interacting socially with potential customers has long been an important element in a successful selling strategy, particularly when selling business to business (B2B).  Building personal relationships, within market or industry segments, has proven to be paramount to forming long term relationships with customers and often was the aspect of selling where a salesperson best demonstrated […]