ROI – Strategy. Impact. Results.

Tag Archives: ROI

BYOD – Power to the People

March 12, 2013 – 10:59 am

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, ambassador, audience, automotive, B2B marketing, b2b techniques, b2b2b, brand, brand assets, branding, bring your own device, BYOD, changes in strategy, clients, cloud, colleagues, company computers, company data, connections, conversation, corporate interests, Creative, data security, devices, drivers, employees, engagement, firm, happier employees, ideas, impact, in-app advertising, Junction, laptops, marketing, mobility, new mobile, ogilvy and mather, peer, peer to peer, personalized campaigns, preferences, productivity, rate of return, redesign, report, results, retail, risks, search results, smart mobility, Smartphones, social capital, solutions, strategy, tablets, techniques, technology, trends, trust | Comments (0)

When B2B Goes B2B2B

September 27, 2012 – 3:19 pm

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy, Technology | Also tagged adaptation, advocacy, analytics, approach, attribution management, b2b, b2b2b, b2c, big data, brand advocate, brand champion, brand equity, business, business of marketing, consumer, consumer wants, Creative Solutions, data analytics, fueling industry, help, impact, influence, insights, Junction, market analytics, Market Research, marketing, marketing plan, marketing strategy, maximize ROI, measurement, metrics, MPM, non-captive agency, predict trends, real time data, research, results, return on investment, strategy, user behavior, user experience | Comments (0)

The Price of Gut Instinct is High

March 27, 2012 – 12:55 pm

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Ad Age, ad executives, advertising, advertising age, advertising budget, advertising publications, advertising spend, cmo, consultants, customer behavior, digital advertising, Digital Marketing, Digital Media, duct tape marketing, evaluation, fortune 500 marketing, gut instinct marketing, impact, influence, internet data, internet metrics, Junction, managed performance measurement, marketing, marketing agency, marketing budget, marketing data, marketing executives, marketing firm, marketing metrics, marketing publications, marketing ROI, Marketing Spend, marketing survey, meaningful data, measurement, metrics, metrics reporting, mobile advertising, mobile data, mobile marketing, mobile technology data, MPM, performance evaluation, performance measurement, results, return on investment, rise of digital, Social Media Marketing, social media metrics, social media numbers, social media statistics, strategy, Value | Comments (0)

A Bottle of Red or White?

October 13, 2011 – 1:06 pm

Any entrepreneur will agree that passion is an essential ingredient for success. Winemakers are particularly passionate about the art of making wine. The process of marketing and selling the product can be just as laborious. Fortunately for vintners, the 21st century has given them powerful tools to reach customers effectively. Technology coupled with the Internet [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, art, billboard, billboards, brand affinity, business help, business news, concerns, coupon code, customers, digital, digital age, digital channel, economics, entrepreneurs, Facebook, Gary Vaynerchuk, impact, influence, insight, internet, IT, labor, logistics, loyalty, market, marketing, marketing technique, metrics, passion for work, platform, power of the web, return on investment, revolutions, sales, social media, Social Media Marketing, social network, technology, traditional marketing, Twitter, twitter marketing, vintners, visibility, web 2.0, web 3.0, wine industry, Winemaking | Comments (0)

Brain Scans to Board Rooms

October 11, 2011 – 4:23 pm

The role of medical practitioner is evolving from clinician/academician to business owner/entrepreneur. Doctors are known for rapid decision making, analytical skills, and independent thinking, all important characteristics of an entrepreneur. However, the transition does require a significant shift in the mindset. Some universities now even offer joint M.D./M.B.A. programs. For doctors already in practice, seeking [...]

By junctioncreative | Posted in News, Strategy | Also tagged business news, business owners, career change, clinician, doctors, economy, encouragement, entrepreneur, entrepreneurial spirit, entrepreneurs, healthcare industry, healthcare news, hospitals, impact, influence, insights, join programs, Junction Creative Solutions, liability, marketing, mba program, md program, medical, medical practice, opportunity, practice, private practice, regulations, regulatory environment, results, return on investment, sales, schedule, shift, solutions, starting a business, strategy, territory, Value | Comments (0)

Get In the Fast Lane

September 20, 2011 – 3:04 pm

The 21st century has brought the world to the fingertips of consumers. Blazing internet speeds, ultra-capable and portable computers and devices, and an increasingly demanding population has ushered in an era of amenities unlike any the developed world has ever experienced. Today’s end users live in a culture of convenience, and they insist upon products [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged 21st century, action, advertising, advocacy, age of technology, avenues, Blockbuster, business, channels, coinstar, computer, consulting, Consumer Habits, consumers, Convenience, convenience-oriented, Culture of Convenience, demand, design, digital, digital age, digital era, Domino's, effect on marketing, enterprise, entrepreneurs, impact, influence, insight, instant, Junction Creative Solutions, keep up, marketing, Netflix, news, Pizza Hut, pizza tracker, pop culture, practices, Redbox, results, return on investment, revolution, social network, speed, strategy, streaming, tips, traditional, user experience, UX, Value, venture capital, viral | Comments (0)