return on investment – Strategy. Impact. Results.

Tag Archives: return on investment

Lost in Translation: The Social Marketing Disconnect

January 24, 2013 – 1:32 pm

We are well aware of the power of social networks to effectively disseminate a brand message and create real, mutually-beneficial relationships between consumers and brands. But there are two sides to the coin – a great deal of the content brands perceive as engaging to audiences falls short of expectations when the metrics on conversions [...]

By junctioncreative | Posted in Practices, Social Media | Also tagged advertising, best practices, brand appeal, brand equity, brand experience, brand message, CIOs, cmos, compelling, consistency, conversions, Custom Content, customer loyalty, customers vs. brands, dialogue, difference between marketer and consumer, disconnect, discussion, effectiveness, Facebook, freebies, how to use social media, incentives, linkedin, Lithium agency, marketing tools, metrics, Myspace, personality, practices, prizes, Promotion, recognition, reputation management, results, rewards, rewards program, rss, social currency, social media, social media experts, social media for sales, Social Media Marketing, strategic partner, study, talk to customers, technology firm, the CMO Council, Twitter, word of mouth | Comments (0)

Discussing Personal Brand at Empower Concepts Series

September 28, 2012 – 9:52 am

Junction Executive Director of Business Development & Partnerships Mark Cropp recently joined Sherry Heyl, CEO of Concept Hub Inc. and Julie Squires, CEO of Softscribe Inc. as featured speakers on a panel of experts leading a conversation on launching new brands. The event, part of the Empower Concepts series, held at The Work Spot in Duluth, GA, attracted business [...]

By junctioncreative | Posted in Brand and Marketing, Events, News | Also tagged artists, atlanta business, atlanta business community, best practices, bolster brand, brand equity, brand impact, CEO, concept hub inc, duluth ga, Elevator Pitch, entrepreneur, events, goals and milestones, help, impact, impress investors, improving brand, insights, Investor relations, J Mark Cropp, Julie Gareleck, julie squires, Junction Creative Solutions, launching brand, launching personal brand, Mark Cropp, presentation, presenting yourself, results, roadmap, sherry heyl, SMBs, softscribe inc, speaking engagement, Startups, strategies, tactics, the work spot, venture capital | Comments (0)

When B2B Goes B2B2B

September 27, 2012 – 3:19 pm

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy, Technology | Also tagged adaptation, advocacy, analytics, approach, attribution management, b2b, b2b2b, b2c, big data, brand advocate, brand champion, brand equity, business, business of marketing, consumer, consumer wants, Creative Solutions, data analytics, fueling industry, help, impact, influence, insights, Junction, market analytics, Market Research, marketing, marketing plan, marketing strategy, maximize ROI, measurement, metrics, MPM, non-captive agency, predict trends, real time data, research, results, ROI, strategy, user behavior, user experience | Comments (0)

Tapping into the TRUST Fund

September 25, 2012 – 3:26 pm

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged ad campaign, agency, atlanta business, brand equity, brands, broken trust, campaign, Chris Brogan, communications, conversation, customer loyalty, digital ads, digital advertising, Digital Marketing, ecommerce, facebook trust, financial firms, Financial Marketing, impact, importance of trust, influence, Junction Creative Solutions, loyalty, marketing economy, marketing messaging, media, Networking, online business, peers, pinterest, practices, rebuild trust, relationship marketing, responsibility, results, social media, Social Media Marketing, strategy, trust, Trust Agents, trust importance, Twitter, Value, visibility, word of mouth | Comments (0)

The Price of Gut Instinct is High

March 27, 2012 – 12:55 pm

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Ad Age, ad executives, advertising, advertising age, advertising budget, advertising publications, advertising spend, cmo, consultants, customer behavior, digital advertising, Digital Marketing, Digital Media, duct tape marketing, evaluation, fortune 500 marketing, gut instinct marketing, impact, influence, internet data, internet metrics, Junction, managed performance measurement, marketing, marketing agency, marketing budget, marketing data, marketing executives, marketing firm, marketing metrics, marketing publications, marketing ROI, Marketing Spend, marketing survey, meaningful data, measurement, metrics, metrics reporting, mobile advertising, mobile data, mobile marketing, mobile technology data, MPM, performance evaluation, performance measurement, results, rise of digital, ROI, Social Media Marketing, social media metrics, social media numbers, social media statistics, strategy, Value | Comments (0)

A Bottle of Red or White?

October 13, 2011 – 1:06 pm

Any entrepreneur will agree that passion is an essential ingredient for success. Winemakers are particularly passionate about the art of making wine. The process of marketing and selling the product can be just as laborious. Fortunately for vintners, the 21st century has given them powerful tools to reach customers effectively. Technology coupled with the Internet [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, art, billboard, billboards, brand affinity, business help, business news, concerns, coupon code, customers, digital, digital age, digital channel, economics, entrepreneurs, Facebook, Gary Vaynerchuk, impact, influence, insight, internet, IT, labor, logistics, loyalty, market, marketing, marketing technique, metrics, passion for work, platform, power of the web, revolutions, ROI, sales, social media, Social Media Marketing, social network, technology, traditional marketing, Twitter, twitter marketing, vintners, visibility, web 2.0, web 3.0, wine industry, Winemaking | Comments (0)

Brain Scans to Board Rooms

October 11, 2011 – 4:23 pm

The role of medical practitioner is evolving from clinician/academician to business owner/entrepreneur. Doctors are known for rapid decision making, analytical skills, and independent thinking, all important characteristics of an entrepreneur. However, the transition does require a significant shift in the mindset. Some universities now even offer joint M.D./M.B.A. programs. For doctors already in practice, seeking [...]

By junctioncreative | Posted in News, Strategy | Also tagged business news, business owners, career change, clinician, doctors, economy, encouragement, entrepreneur, entrepreneurial spirit, entrepreneurs, healthcare industry, healthcare news, hospitals, impact, influence, insights, join programs, Junction Creative Solutions, liability, marketing, mba program, md program, medical, medical practice, opportunity, practice, private practice, regulations, regulatory environment, results, ROI, sales, schedule, shift, solutions, starting a business, strategy, territory, Value | Comments (0)

Get In the Fast Lane

September 20, 2011 – 3:04 pm

The 21st century has brought the world to the fingertips of consumers. Blazing internet speeds, ultra-capable and portable computers and devices, and an increasingly demanding population has ushered in an era of amenities unlike any the developed world has ever experienced. Today’s end users live in a culture of convenience, and they insist upon products [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged 21st century, action, advertising, advocacy, age of technology, avenues, Blockbuster, business, channels, coinstar, computer, consulting, Consumer Habits, consumers, Convenience, convenience-oriented, Culture of Convenience, demand, design, digital, digital age, digital era, Domino's, effect on marketing, enterprise, entrepreneurs, impact, influence, insight, instant, Junction Creative Solutions, keep up, marketing, Netflix, news, Pizza Hut, pizza tracker, pop culture, practices, Redbox, results, revolution, ROI, social network, speed, strategy, streaming, tips, traditional, user experience, UX, Value, venture capital, viral | Comments (0)