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Tag Archives: relationships

Go Fish

February 12, 2013 – 10:57 am

The latest phenomenon to hit reality TV is, thankfully, something a bit more substantial than Jersey Shore. MTV’s Catfish follows people who have dated on the internet, but never met in real life. The term ‘catfish’ refers to one or both of the parties creating a false persona online, pretending to be someone they are [...]

By junctioncreative | Posted in Brand and Marketing, Social Media, Technology | Also tagged 83 million fake facebook accounts, advertisers, americans online, atlanta business, avatar, bait and switch, behind the mask, best practices, brand messaging, brand presence, business, catfish, changes in social media, changing landscape, couples, Creative, digital, documentary, facade, face to face, Facebook, fake identity, georgia, heisman trophy, hoax, implications, implications for brands, importance, Junction, lay of the land, long-term effects, manti te'o, marketers, media attention, modern, mtv, notre dame, online citizens, online dating, online personas, pictures, practices, professional communications, profiles, reality tv, risks, social media, solutions, target audience, technology, trends, trust, tv series, who is my audience | Comments (0)

The Hat Trick

January 8, 2013 – 2:51 pm

A little over 2 months into the a lockout between the National Hockey League and its players, the results of a public opinion poll were published in an editorial in Canada’s The Globe and Mail suggesting that the league’s brand had suffered damage equivalent to or even worse than British Petroleum (BP) following the 2010 [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012-2013, agreement, board of governors, brand, branding, CBA, collective bargaining agreement, customers, damage, enthusiasm, fans, gary bettman, globe and mail, growth, hockey related revenue, hockey teams, impact, influence, league earnings, level5, lockout, lost revenue, loyalty, major sports leagues, marketing, mediator, meetings, merchandise, mlb, money, national hockey league, nba, NFL, NHL, nhl commissioner, nhl lockout years, north american sports, opinion poll, owners, players, pro sports lockout, rabid fans, results, return, salary, season, selling, short season, social media, sportswriters, start date, strategy, ticket sales, trust, tv deal | Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

December 4, 2012 – 3:23 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy, Technology | Also tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, big data, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, conversation, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, economy, ecosystem, email marketing, engagement, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketers, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, modern marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pinterest, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, tv, Twitter, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo! | Comments (1)

J Mark Cropp Joins Junction to Manage Pennsylvania Office

May 12, 2011 – 11:09 am

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include J. Mark Cropp, Executive Director, Business Development & Partnerships NE. Mark, a veteran sales professional and a natural entrepreneur, joined Junction in early 2011 and has worked efficiently to develop business relationships during a period that has seen the company grow at [...]

By junctioncreative | Posted in News | Also tagged atlanta business news, Atlanta businesses, branding, Business Consulting, business news, businessman, central PA, construction, Creative, director of sales, entrepreneur, finance, Fortune 500, gettysburg, Gettysburg Business, impact, influence, innovative, J Mark Cropp, Junction, Junction Creative Solutions, management, manufacturing, Mark Cropp, northeast, pathway, Pennsylvania, Pennsylvania Businesses, real estate, results, retail, sales effectiveness, sales executive, sales process, sales strategy, senior executive, solutions, strategic, strategy, sustainability, travel and hospitality, Value, veteran sales professional | Comments (0)

Using Twitter to Market Your Wares

April 21, 2010 – 8:00 am

Twitter, despite it’s popularity, can be overwhelming to small business owners unfamiliar with the benefits of social media. Small businesses by nature focus on word-of-mouth marketing to attract new clients as 50% of new customers for small business come through referrals. The breadth of the network is usually based on geographic location. No matter how [...]

By junctioncreative | Posted in Uncategorized | Also tagged 140 characters, ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, business referral, development, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, network marketing, online/offline, referrals, results, sales strategy, small business, small business owners, social media, social media benefits, Social Networking, solutions, strategic, strategy, technology, Twitter, un-agency, user experience, Value, word of mouth | Comments (0)

Foursquare Helping Businesses?

April 11, 2010 – 8:00 am

Fourquare, a location-based social network, provides new tools for businesses to better track customers. So far 30 businesses are testing the real-time data and will quickly be rolled out to 900 businesses. The data will provide businesses with an opportunity to customize customer promotions. http://bits.blogs.nytimes.com/2010/03/09/foursquare-introduces-new-tools-for-businesses/?ref=smallbusiness Foursquare users have the option to keep their information private. [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, benefits, brand collateral, brand Value, branding, business insight, business news, business planning, check in, customer preference, development, foursquare, foursquare for business, Geolocation, hybrid agency, impact, influence, interactive, internet privacy, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, mobile, mobile tagging, Networking, online/offline, opt in, privacy issues, results, sales strategy, social network, socisl media, solutions, strategic, strategy, technology, un-agency, user experience, Value | Comments (0)