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Tag Archives: relationship marketing

Junction CEO To Speak on Creating Better Customer Experiences on Panel at Two-Part Financial Marketers’ Conference

March 13, 2013 – 8:47 am

This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership. First [...]

By junctioncreative | Posted in Events, News, Practices, Strategy | Also tagged advertising, bank, best practices, Bill Wreaks, brand strategy, CEO, CIO, citi, clara shih, cmos, compatible, consumer, customer connections, Financial Marketing, financial services, Gramercy Institute, hearsay social, influential brands, innovation, internal marketing strategy, JFAM, jfam live, journal of financial advertising and marketing, Julie Gareleck, le cirque, leaders, marketing message, mobile, new york, pimco, plugged-in, pricewaterhouse coopers, private reception, pwc, registration, report, research, senior marketers, social, starbucks, state of the industry, survey, td ameritrade, technology, the gramercy institute, transformative marketing, trends for 2013, trust, vanguard | Comments (0)

Advertising: A Touch of Singularity

January 31, 2013 – 9:30 am

Welcome to Junction’s Book Nook. At Junction, we dedicate a significant amount of time educating ourselves on the complexities of the business and marketing ecosystem. We would like to share insights from some of the pages of the books we are reading. As part of my New Year’s resolution to put down the technology and [...]

By junctioncreative | Posted in Advertising, Book Nook, Strategy | Also tagged 1960s, advertisers, advertising, advertising success, agency, ambition, ambitious, atlanta business, best practices, book nook, book review, books, brand equity, brand impact, build a brand, business and marketing ecosystem, confessions, confessions of an advertising, Creative, creativity, Custom Content, David Ogilvy, discipline, engagement, excellence, father of advertising, format, hard work, hard work never killed a man, image, impact, influence, interview, Junction, learn from our past, legend, listen and learn, looking back, mad men, marketer, moving forward, notable remarks, ogilvy, perseverance, power of advertising, quality content, quotations, quotes, results, sales, selling, solutions, strategy, study, talent, tell the truth, truth in advertising, Value | Comments (0)

The Human Billboard

January 29, 2013 – 12:54 pm

How much would someone have to pay you to legally change your name to something new? At the end of 2012, a unique online auction closed for a final bid of $45,500, resulting in iwearyourshirt.com founder Jason Sadler legally becoming “Jason HeadsetDotCom” for the duration of 2013. Headsets.com, an online retailer of telephone headsets, was [...]

By junctioncreative | Posted in Brand and Marketing, Social Media | Also tagged advertising, adweek, atlanta business, blogging, brand, brand logo, brand Value, business model, buymylastname, buymylastname.com, Buzz, company logo on a shirt, concept, Creative, creative ideas, cut through the noise, engagement, entrepreneur, Entrepreneurism, generate interest, headsets.com, how to change name, ideas, insights, interview, iwearyourshirt, iwearyourshirt.com, jason headsetsdotcom, jason sadler, Junction, marketing, marketing incentive, media stunt, name changing, national business news, phenomenon, power of the people, profitability, push the envelope, salary, selling out, social media, solutions, t shirts, think outside the box, unique brand message, visibility, workforce | Comments (0)

Testing the Pressure: The Consumer Barometer

November 27, 2012 – 4:26 pm

Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Practices, Social Media, Strategy | Also tagged 2013 trends, advertising, advisory services, alignment, audience, behavior, big data, biggest, brand promise, brand unity, build, business, chameleon consumer, co-creator, communication, consistency, constancy, consumer, consumer data, conversation, Creative, customized, data, empowered, ernst, experience, experiment, ideal, impact, implications, importance, influence, infographic, insights, international, Junction, links, mad men, Market Research, market segmentation, marketing, marketing lingo, marketing trends, marketplace, message, messaging, metrics, MPM, new breed, personalized service, preferences, report, reporting, results, service, social media, solutions, strategy, survey, sustainability, tailored, this time its personal, trends for 2013, understanding, uniformity, unprecedented, user, young | Comments (0)

Don’t Talk the Talk

October 18, 2012 – 11:20 am

More than just resonating through pop culture and slowly destroying productivity, social media has undoubtedly altered the way we communicate and the way we react. Businesses have recently felt the pressure to change strategies to brand themselves effectively in the paradigm that social media has established. Creating the right kind of message is an integral [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Social Media, Strategy | Also tagged ad campaign, attention grabbing, Authenticity, brand identity, business authenticity, business values, campaign, captive audience, change in strategy, changes in marketing, CIO, cmo, conversation, Creative, customer relationship, customer service, decency, Digital Marketing, Elevator Pitch, engage audiences, Execution, Facebook, history of marketing, in bad taste, influence, influencers, integrated approach, integrity, jargon, Junction, language, language cues, lingo, management, marketing, marketing message, marketing speak, marketing tone, new media, PR strategy, PR tactics, research, social media, solutions, swear words in ads, talk the talk, target audience, traditional marketing, Twitter, urban outfitters, Voice | Comments (1)

Tapping into the TRUST Fund

September 25, 2012 – 3:26 pm

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged ad campaign, agency, atlanta business, brand equity, brands, broken trust, campaign, Chris Brogan, communications, conversation, customer loyalty, digital ads, digital advertising, Digital Marketing, ecommerce, facebook trust, financial firms, Financial Marketing, impact, importance of trust, influence, Junction Creative Solutions, loyalty, marketing economy, marketing messaging, media, Networking, online business, peers, pinterest, practices, rebuild trust, responsibility, results, return on investment, social media, Social Media Marketing, strategy, trust, Trust Agents, trust importance, Twitter, Value, visibility, word of mouth | Comments (0)

Tag, You’re It!

June 14, 2012 – 2:31 pm

The internet marketing research firm comScore, Inc. provides periodic reports illustrating website metrics including tangibles like traffic and more subjective insights like social media and advertising effectiveness and user engagement. In the company’s latest review, Tagged.com was ‘tagged’ ahead of giants Facebook and Twitter as the United States’ most engaging social network. Considering most people [...]

By junctioncreative | Posted in Social Media | Also tagged activities, Atlanta, average time spent on site, bigger than facebook, Business Consulting, common interests, comparison with facebook, comscore, comscore mobile, comscore report, comscore social, Facebook, facebook alternative, Google, hybrid, impact, influence, linkedin, most engaging social network, Networking, online, online network, personal network, professional networking, results, social, social discovery, social media, Social Media Marketing, social media metrics, social tag, strategy, tagged, tagged.com, the social network, Twitter, userbase, Value | Comments (0)

3 Clever Social Campaigns

June 12, 2012 – 3:51 pm

Social media has arguably been the single largest trend in marketing over the course of the past few years. As more and more businesses shift their strategies and increase marketing spend on these social platforms, it is becoming harder to make a brand message stand out. Social is unique in that marketing to these networks [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising strategy, Atlanta, atlanta business, b2c, brand goals, brand image, campaign, company newsletter, consumer, coupons, discounts, Facebook, facebook likes, failed attempts, healthy choice, Honda, honda leap list, honda pins, hotlinks, impact, influence, isaiah mustafa, leap list, links, marketer, marketing, marketing strategy, mobile, old spice, old spice commercials, pins link, pinterest, pintermission, promotions, results, social media, Social Media Marketing, social media value, social trends, strategy, Super Bowl Ads, Super Bowl Commercials, take a social media break, Twitter, twitter followers, Value, viral, viral sensation, YouTube | Comments (0)

P2P (Peer to Peer) is the New B2B

January 17, 2012 – 2:46 pm

Business communication is the latest segment to experience a paradigm shift. Companies are mobilizing clients and colleagues to participate in a conversation via social networking to gather insights, collaborate, solve problems, and make better decisions. The corporate world may view the idea as incredulous, but for companies like IBM, it’s a reality. McKinsey & Company [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged advertising, advertising insight, advertising news, b2b insight, B2B marketing, b2b strategy, business ecosystem, business practices, business relationships, Collaboration, cutting edge marketing, Facebook networking, IBM, IBM business, IBM feature on business, IBM news, impact, impact of personal relationships, impact of social media, marketing, marketing insight, marketing news, McKinsey & Company, mobile, mobile advertising, mobile marketing, mobile social media, P2P networks, peer to peer, results, sales techniques, social, Social Business, social media advertising, social media campaign, Social Media Marketing, social media strategy, social networking for business, strategy, technology, unique marketing, Value, value of social media, web 2.0 marketing, Web 2.0 technology | Comments (1)