Tag Archives: Recession

Resilience Not Performance is the New Metric for Business

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession.  Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history.  However, if you ask [...]

How Necessary Cutbacks Can Lead to Growth

You’ve heard the phrases repeated over and over again like mantras; bad economy. Tight budget. Business is slow. Even UPS, the world’s largest package delivery company and recognizable icon of industrious business everywhere is acknowledging the severity of the situation and projecting continued sluggish growth for the global economy. In reaction, the company is cutting [...]

Where the Rubber Meets the Road

The slow economy of recent years has forced the reconsideration of budgeting for people from all walks of life. For many, the downturn has meant drastically reduced spending. Much more severe than simply eliminating luxuries, stretching dollars as far as they will go across everyday expenses has become standard practice. Items considered to be necessities [...]

Give a Little, Make a Lot

In a time where inhibited growth and revenue decline are the norm, it is hard to envision a segment that manages to derive value from a trying economic climate. Social entrepreneurship – involving ventures which place emphasis on addressing a social issue over turning a profit – has actually been viewed as increasingly favorable during [...]

Marketing Spend: Maximize. Optimize. Measure.

Companies have shifted focus from growth to sustainability as the economy rebounds and recovers.  As seen with the financial giants, even the largest and most powerful companies are searching for strategies to maximize spend across all business units, especially marketing/advertising. Fortune 500 companies depend on marketing dollars to raise awareness, capture market share, and meet [...]