reaction – Strategy. Impact. Results.

Tag Archives: reaction

Hee Haw, Hee Haw

July 19, 2012 – 11:34 am

We have all seen or heard stories about controversial ad campaigns on television, radio, and the internet. Some are quickly pulled from public view in reactionary fashion; others are purposefully left to survive in defiance. Universally, very few of these campaigns are easily forgotten. Controversy can work in a positive light, going viral and spreading [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, agency, alienating, Atlanta, b2c marketing, bad taste, big ass sale, brand, brand goals, brand scrutiny, branding, business, campaign, consulting, consumers, controversial campaigns, controversy, Creative, customer base, customers, discount, funny sale, goals, guerilla campaign, hipster, impact, Junction, Market Research, marketing, marketing messaging, message, metrics, MPM, objectives, online marketing, organizational values, outfitters, poor taste, public perception, response, results, retailer, retention, sale, sale marketing, sales, smart ads, social, Social Media Marketing, strategy, urban, urban outfitters, young and edgy, young demographic | Comments (1)

Ahhhh……Freak out!

June 28, 2012 – 11:40 am

Social media is all the rage these days. And these days, rage might be an understatement. Last week, Twitter experienced the longest service disruption since its hour long outage in October 2011, causing an internet freak-out. Known for its history of similar outages, it didn’t take long for the user base to divert attention to [...]

By junctioncreative | Posted in Social Media | Also tagged @facebook email, Atlanta, complaints, controversy, conversation, Creative, engagement, Facebook, facebook crash, facebook problems, flood, freak out, hashtags, impact, influence, info, instagram, issues, permissions, pinterest, popularity, privacy settings, reactive, reputation, service disruption, social media, social media drawbacks, social media platforms, solutions, tagged, tumblr, Twitter, twitter crash, twitter downtime, user experience, wildfire, zuckerberg | Comments (0)