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October 3, 2011 – 4:13 pm

Publishers, once the go-to source for news, information, and editorials, have been forced to reinvent the space due to total digital domination. The decreased demand for print copy has posed a challenge to publishers. In February 2009, PEW Research Center Publications reported that the print losses were considerable and the digital era was making a [...]

By junctioncreative | Posted in Strategy | Also tagged AAP, ad revenue, adaptation, advertising, association of american publishers, Blogs, blogs influence, business, channel, consumers, decline, demand, digital, digital revolutions, digital sales, e-books, economy, help, impact, industry, influence, insights, magazines, marketing, media, news, newspapers, online, opportunity, PEW research, platforms, print copy, print industry, publishers, Publishing, publishing firm, publishing house, results, revenue, strategic, strategy, tina jordan, traditional, Value, Web, web 2.0 | Comments (0)

The Star Athlete’s Ace in the Hole

August 10, 2011 – 4:24 pm

Professional athletes are some of the world’s strongest influencers. With unparalleled media exposure, these athletes have a reputation akin to that of a celebrity. Even at the top of their sport, an athlete’s time in the limelight is relatively limited (3-10 years on average), as younger, stronger players enter the game to replace them. Building [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged ace in the hole, advertisements, billboards, brand, brand proposition, branding, capital, celebrity brands, celebrity status, controversy, endorsement deals, Endorsements, film industry, financial stability, football, Fortunate 50, Golf, highest earning athletes, hole in one, international appeal, james, Junction Creative Solutions, lebron, Lebron James, manning, Maria Sharapova, Michael Phelps, Peyton Manning, Pro Athlete Salaries, reputation, revenue, richest athletes, rookie, sharapova, sports advertising, Sports Illustrated, sports marketing, star athletes, tennis star, Tiger Woods, tiger woods endorsements, tiger woods marriage, tiger woods scandal, tiger woods wife, tv commercials, veteran | Comments (1)

Richard J. Eydt Joins Junction As Executive Director of Business Development & Partnerships

May 3, 2011 – 4:45 pm

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include Richard J. Eydt, Executive Director, Business Development & Partnerships. Richard (Dick), a seasoned executive, joined Junction in February 2011 and led the company to achieve record growth in Q1. Dick brings more than 30 years of experience as a successful marketing and [...]

By junctioncreative | Posted in News | Also tagged 2011, advertising, agency, approach, atlanta business, atlanta sales, branding, business news, client, committment, consultative approach, consulting, development, dick eydt, drive sales, entrepreneurs, experience, Fortune 500, growth, impact, influence, innovation, Junction, Junction Creative Solutions News, marketing, Portfolio, results, Richard J. Eydt, sales approach, sales executive, sales experience, sales professional, sales strategy, senior executive, small business, solutions, strategic, strategy, Value, vision | Comments (0)