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A Year in Review

January 3, 2013 – 12:45 pm

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Events, News, Practices, Social Media, Strategy, Technology, Uncategorized | Also tagged 2012, advertising, advocacy, affinity, agency, america, annual report, b2b, b2c, brand, brand champion, brand equity, budget, CEO, CIO, cloud, cmo, Collaboration, commerce, constancy, consumer, Content Marketing, contextual experience, conversation, coupon, crowdsourcing, CTO, culture, Custom Content, deals, demand, design, digital, digital design, dollars, ecommerce, economy, email marketing, entrepreneur, experience, Facebook, fortune 100, Fortune 500, fragmentation, fragmented economy, Geolocation, global, hurricane sandy, hybrid, identity, infographic, infographics, innovation, internet, IPO, Junction, local, london, loyalty, Marketing Spend, measurement, messaging, metrics, mobile, MPM, network, obama, olympics, p2p, partnerships, PR, presidential election, privacy, Promotion, regulation, reporting, romney, small business, smart, social, social media, sponsorship, strategy, sustainability, targeting, topics, Twitter, UEX, understanding social media, UX, vertical, Web, year | Comments (0)

Who Are the Experts?

December 20, 2012 – 10:51 am

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012, 2013, adapt, ads, advertising, advice, atlanta business, big data, brand, budget, business news, cmo, Creative Solutions, customer loyalty, development, dialogue, digital, digital impact, drivers, economy, education, equity, expert, Facebook, formal marketing, gut feeling, impact, Junction, local, loyalty, making data work, marketers, marketing, messaging, metrics, metrics reporting, mobile, mobile marketing, modern advertising, modern marketing, new business, new channels, new era, new generation, platforms, practices, react, results, social, social networks, strategy, thrive, Twitter, types of advertising, understanding data, Value, who are the customers | Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

December 4, 2012 – 3:23 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy, Technology | Also tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, big data, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, conversation, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, economy, ecosystem, email marketing, engagement, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketers, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, modern marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, relationships, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, tv, Twitter, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo! | Comments (1)

Tapping into the TRUST Fund

September 25, 2012 – 3:26 pm

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged ad campaign, agency, atlanta business, brand equity, brands, broken trust, campaign, Chris Brogan, communications, conversation, customer loyalty, digital ads, digital advertising, Digital Marketing, ecommerce, facebook trust, financial firms, Financial Marketing, impact, importance of trust, influence, Junction Creative Solutions, loyalty, marketing economy, marketing messaging, media, Networking, online business, peers, practices, rebuild trust, relationship marketing, responsibility, results, return on investment, social media, Social Media Marketing, strategy, trust, Trust Agents, trust importance, Twitter, Value, visibility, word of mouth | Comments (0)

Ahhhh……Freak out!

June 28, 2012 – 11:40 am

Social media is all the rage these days. And these days, rage might be an understatement. Last week, Twitter experienced the longest service disruption since its hour long outage in October 2011, causing an internet freak-out. Known for its history of similar outages, it didn’t take long for the user base to divert attention to [...]

By junctioncreative | Posted in Social Media | Also tagged @facebook email, Atlanta, complaints, controversy, conversation, Creative, engagement, Facebook, facebook crash, facebook problems, flood, freak out, hashtags, impact, influence, info, instagram, issues, permissions, popularity, privacy settings, reaction, reactive, reputation, service disruption, social media, social media drawbacks, social media platforms, solutions, tagged, tumblr, Twitter, twitter crash, twitter downtime, user experience, wildfire, zuckerberg | Comments (0)

3 Clever Social Campaigns

June 12, 2012 – 3:51 pm

Social media has arguably been the single largest trend in marketing over the course of the past few years. As more and more businesses shift their strategies and increase marketing spend on these social platforms, it is becoming harder to make a brand message stand out. Social is unique in that marketing to these networks [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising strategy, Atlanta, atlanta business, b2c, brand goals, brand image, campaign, company newsletter, consumer, coupons, discounts, Facebook, facebook likes, failed attempts, healthy choice, Honda, honda leap list, honda pins, hotlinks, impact, influence, isaiah mustafa, leap list, links, marketer, marketing, marketing strategy, mobile, old spice, old spice commercials, pins link, pintermission, promotions, relationship marketing, results, social media, Social Media Marketing, social media value, social trends, strategy, Super Bowl Ads, Super Bowl Commercials, take a social media break, Twitter, twitter followers, Value, viral, viral sensation, YouTube | Comments (0)

Pinpoint Your Social Media Strategy

May 24, 2012 – 2:20 pm

Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of content curation upon its users to create a distinctly visual focus, differentiating the experience from other social networks. [...]

By junctioncreative | Posted in Uncategorized | Also tagged advertising, agency, Atlanta, atlanta business, b2b, b2c, brand identity, brand image, branding, consulting, content, curation, customer loyalty, data, differentiated experience, discovery, effectiveness for marketers, engagement, facebook IPO, facebookj, impact, infographic, interactive, Junction, logo, marketing, meaning, media, media help, metrics, modern, MPM, new year, pin, pinned, pinterest etiquette, pinterest for brands, platform, products, promoter, Promotion, repinning, results, social impact, Social Media Marketing, social media world, social value, strategy, tagged, Target Market, technology, Twitter, userbase, valuation, visual, visual goodness, west elm furniture, west elm pinterest, whole foods, whole foods pinterest | Comments (1)

The Social Clearinghouse

May 17, 2012 – 2:36 pm

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising, advertising metrics, advertising techniques, agencies, apps, Atlanta, big data, brand message, branding, business, consumer behavior, consumer preference, contextual message, Creative, data info, database, Digital Marketing, digital strategy, Facebook, facebook IPO, facebook users, facebook value, GM advertising, GM on facebook, gut instinct, impact, influence, infographics, internet, Julie Gareleck, Junction, marketers, mass media, media, metrics, metrics-driven marketing, MPM, plugins, results, revolutionize, social apps, social media, social media platforms, Social Networking, socialcam, solutions, strategies, strategy, Target Market, technology, trends, Twitter, user intelligence, userbase, valuation, Value, value of data, web platform, YouTube | Comments (1)