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Tag Archives: personality

Lost in Translation: The Social Marketing Disconnect

January 24, 2013 – 1:32 pm

We are well aware of the power of social networks to effectively disseminate a brand message and create real, mutually-beneficial relationships between consumers and brands. But there are two sides to the coin – a great deal of the content brands perceive as engaging to audiences falls short of expectations when the metrics on conversions [...]

By junctioncreative | Posted in Practices, Social Media | Also tagged advertising, best practices, brand appeal, brand equity, brand experience, brand message, CIOs, cmos, compelling, consistency, conversions, Custom Content, customer loyalty, customers vs. brands, dialogue, difference between marketer and consumer, disconnect, discussion, effectiveness, Facebook, freebies, how to use social media, incentives, linkedin, Lithium agency, marketing tools, metrics, Myspace, practices, prizes, Promotion, recognition, reputation management, results, return on investment, rewards, rewards program, rss, social currency, social media, social media experts, social media for sales, Social Media Marketing, strategic partner, study, talk to customers, technology firm, the CMO Council, Twitter, word of mouth | Comments (0)

A Nod to the Legacy of Dick Clark, America’s Oldest Teenager

April 20, 2012 – 11:11 am

This week’s news of Dick Clark’s passing elicited great sadness. Clark was an impressive figure who was greatly admired and respected; over the course of a long and fruitful career, he worked to create a brand that today carries significant weight for members of multiple generations. His many television and radio programs were influential and [...]

By junctioncreative | Posted in Brand and Marketing, News | Also tagged 000 dollar, 10, 25, america's oldest teenager, american bandstand, american icon, brand, clark, dance, Dick Clark, dick clark 82, dick clark death, dick clark productions, figure, generations, iconic, impact, influence, meaning, new year's, new year's rockin' eve, nostalgia, obituary, pop culture, pyramid, Radio, remembered, richard, spirit, stevie wonder, strategy, television, Value, wagstaff, youthful spirit | Comments (0)