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Tag Archives: peer to peer

BYOD – Power to the People

March 12, 2013 – 10:59 am

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, ambassador, audience, automotive, B2B marketing, b2b techniques, b2b2b, brand, brand assets, branding, bring your own device, BYOD, changes in strategy, clients, cloud, colleagues, company computers, company data, connections, conversation, corporate interests, Creative, data security, devices, drivers, employees, engagement, firm, happier employees, ideas, impact, in-app advertising, Junction, laptops, marketing, mobility, new mobile, ogilvy and mather, peer, personalized campaigns, preferences, productivity, rate of return, redesign, report, results, retail, risks, ROI, search results, smart mobility, Smartphones, social capital, solutions, strategy, tablets, techniques, technology, trends, trust | Comments (0)

P2P (Peer to Peer) is the New B2B

January 17, 2012 – 2:46 pm

Business communication is the latest segment to experience a paradigm shift. Companies are mobilizing clients and colleagues to participate in a conversation via social networking to gather insights, collaborate, solve problems, and make better decisions. The corporate world may view the idea as incredulous, but for companies like IBM, it’s a reality. McKinsey & Company [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged advertising, advertising insight, advertising news, b2b insight, B2B marketing, b2b strategy, business ecosystem, business practices, business relationships, Collaboration, cutting edge marketing, Facebook networking, IBM, IBM business, IBM feature on business, IBM news, impact, impact of personal relationships, impact of social media, marketing, marketing insight, marketing news, McKinsey & Company, mobile, mobile advertising, mobile marketing, mobile social media, P2P networks, relationship marketing, results, sales techniques, social, Social Business, social media advertising, social media campaign, Social Media Marketing, social media strategy, social networking for business, strategy, technology, unique marketing, Value, value of social media, web 2.0 marketing, Web 2.0 technology | Comments (1)