NFL – Strategy. Impact. Results.

Tag Archives: NFL

Are You Ready for Some Football?

January 22, 2013 – 10:43 am

It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 3d tv, 49ers, advertisements, americansw love football, analyst, any given sunday, at home viewing, audience, average nfl franchise worth, better equipment, billions, brand juggernaut, broadacasters, broadcast, business, capitalize, CBA, CBS, collective bargaining agreement, competition, concussions, Creative, current, customers, engagement, ESPN, fans, first down marker, flat screen tv, football, fox, free agency, harbaugh, harbowl, helmets, households, ideas, impact, injuries, innovate, Junction, large business, lockout, loyalty, marketing, matchup, media deal, mlb, most watched game, nba, NBC, nfl experience, NFL league money, nfl player salaries, NHL, parity, playoffs, pro sports, profit, ravens, restriction, rules changes, salary cap, salary floor, signature event, social media, solutions, sports, sports marketing, star players, strategy, success, super bowl, super bowl date, talent base, ticket sales, tv commercials, tv contract, tv deal, tv ratings, viewership, viewing experience, yellow line on screen | Comments (0)

The Hat Trick

January 8, 2013 – 2:51 pm

A little over 2 months into the a lockout between the National Hockey League and its players, the results of a public opinion poll were published in an editorial in Canada’s The Globe and Mail suggesting that the league’s brand had suffered damage equivalent to or even worse than British Petroleum (BP) following the 2010 [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012-2013, agreement, board of governors, brand, branding, CBA, collective bargaining agreement, customers, damage, enthusiasm, fans, gary bettman, globe and mail, growth, hockey related revenue, hockey teams, impact, influence, league earnings, level5, lockout, lost revenue, loyalty, major sports leagues, marketing, mediator, meetings, merchandise, mlb, money, national hockey league, nba, NHL, nhl commissioner, nhl lockout years, north american sports, opinion poll, owners, players, pro sports lockout, rabid fans, relationships, results, return, salary, season, selling, short season, social media, sportswriters, start date, strategy, ticket sales, trust, tv deal | Comments (0)

The NFL: A Brand Juggernaut

October 4, 2012 – 2:03 pm

Ask a stranger on the street to name the CEO of a prominent Fortune 100 company. Then ask them who plays quarterback for the New England Patriots on Sundays. The positions are fundamentally similar; both are qualified individuals chosen to lead an organization to success, yet you are likely to receive a puzzled look for [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged america's favorite sport, american culture, annual revenue, average player salary, biggest game of the year, brand, brand identity, broadcast, cbs telecast, corporate sponsors, cowboys stadium, ed hochuli, espn telecast, fan favorites, fantasy football, football, Fortune 500, fox telecast, great branding, green bay packers publicly owned, impact, jerry jones, juggernaut, lockout, mlb, monday night football, most watch games, nba, nbc telecast, network tv, new england patriots, nfl brand, nfl commissioner, nfl experience, nfl fans, nfl is a business, nfl linebacker, nfl media blitz, nfl merchandise, nfl official crew, nfl officiating, nfl on cbs, nfl on fox, nfl owners, nfl referee union, nfl replacement refs, nfl richest owners, nfl salary cap, nfl ticket sales, nfl tv deal, nfl tv ratings, NFLRA, NHL, nike jerseys, on screen experience, ratings, referee lockout, referee scandal, results, roger goodell, salary cap, scoreboard, social media, sponsorships, statistics, stats, strategy, sunday night football, super bowl, Super Bowl Ads, super bowl advertising, super bowl tickets, tom brady | Comments (1)

CSA Celebrates scoutPRO™ Site Launch as NFL Lockout Resolution Looms

July 20, 2011 – 11:59 am

Junction attended Competitive Sports Analysis’(CSA) launch party, held at the Commerce Club in downtown Atlanta, celebrating a new online presence for its ScoutPRO™ Fantasy Football software. Diane Bloodworth, CSA’s founder, kicked off the party with an interactive display of the new site. More than 30 local entrepreneurs, business leaders, and professionals turned out to show [...]

By junctioncreative | Posted in Events | Also tagged analysis, atlanta business, atlanta entrepreneur, atlanta events, CBA, Commerce Club, competitive, Competitive Sports Analysis, Diane Bloodworth, dick eydt, digital, entrepreneurship, fantasy football, fantasy sports, fantasy toolbox, fantasy toolkit, fantasy tools, football fan, football team, impact, influence, interactive, interactive websites, Julie Gareleck, Junction Creative Solutions, lockout, news, NFL lockout, results, roster, scoutPRO, small biz, sports, sports data, sports holdout, Startups, statistics, strategy, Value, venture, venture capital | Comments (0)

Fox Sports Telecast of a Typical NFL Game Leads – a Disparate Viewing Experience?

October 26, 2010 – 1:44 pm

How many on-screen graphics do you see? I count six; the super scoreboard module in the upper left, scores from other games in the upper right, first down line (yellow), line of scrimmage (blue), current down indicator, and finally the play clock timer. Almost every part of the screen is covered except for the little [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, clean design, development, digital display, digital strategy, down marker, first down line, first down marker, football broadcast, football lines, fox display, fox stats, fox telecast, hd broadcast, hdtv, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, nfl experience, nfl play clock, nfl tickets, on screen graphics, online/offline, out of town scoreboard, play clock, play clock on screen, results, sales strategy, scoreboard, solutions, sports advertising, sports marketing, strategic, strategy, sunday football, technology, un-agency, user experience, user interface, Value | Comments (0)