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Tag Archives: nfl experience

Are You Ready for Some Football?

January 22, 2013 – 10:43 am

It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 3d tv, 49ers, advertisements, americansw love football, analyst, any given sunday, at home viewing, audience, average nfl franchise worth, better equipment, billions, brand juggernaut, broadacasters, broadcast, business, capitalize, CBA, CBS, collective bargaining agreement, competition, concussions, Creative, current, customers, engagement, ESPN, fans, first down marker, flat screen tv, football, fox, free agency, harbaugh, harbowl, helmets, households, ideas, impact, injuries, innovate, Junction, large business, lockout, loyalty, marketing, matchup, media deal, mlb, most watched game, nba, NBC, NFL, NFL league money, nfl player salaries, NHL, parity, playoffs, pro sports, profit, ravens, restriction, rules changes, salary cap, salary floor, signature event, social media, solutions, sports, sports marketing, star players, strategy, success, super bowl, super bowl date, talent base, ticket sales, tv commercials, tv contract, tv deal, tv ratings, viewership, viewing experience, yellow line on screen | Comments (0)

The NFL: A Brand Juggernaut

October 4, 2012 – 2:03 pm

Ask a stranger on the street to name the CEO of a prominent Fortune 100 company. Then ask them who plays quarterback for the New England Patriots on Sundays. The positions are fundamentally similar; both are qualified individuals chosen to lead an organization to success, yet you are likely to receive a puzzled look for [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged america's favorite sport, american culture, annual revenue, average player salary, biggest game of the year, brand, brand identity, broadcast, cbs telecast, corporate sponsors, cowboys stadium, ed hochuli, espn telecast, fan favorites, fantasy football, football, Fortune 500, fox telecast, great branding, green bay packers publicly owned, impact, jerry jones, juggernaut, lockout, mlb, monday night football, most watch games, nba, nbc telecast, network tv, new england patriots, NFL, nfl brand, nfl commissioner, nfl fans, nfl is a business, nfl linebacker, nfl media blitz, nfl merchandise, nfl official crew, nfl officiating, nfl on cbs, nfl on fox, nfl owners, nfl referee union, nfl replacement refs, nfl richest owners, nfl salary cap, nfl ticket sales, nfl tv deal, nfl tv ratings, NFLRA, NHL, nike jerseys, on screen experience, ratings, referee lockout, referee scandal, results, roger goodell, salary cap, scoreboard, social media, sponsorships, statistics, stats, strategy, sunday night football, super bowl, Super Bowl Ads, super bowl advertising, super bowl tickets, tom brady | Comments (1)

Fox Sports Telecast of a Typical NFL Game Leads – a Disparate Viewing Experience?

October 26, 2010 – 1:44 pm

How many on-screen graphics do you see? I count six; the super scoreboard module in the upper left, scores from other games in the upper right, first down line (yellow), line of scrimmage (blue), current down indicator, and finally the play clock timer. Almost every part of the screen is covered except for the little [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, clean design, development, digital display, digital strategy, down marker, first down line, first down marker, football broadcast, football lines, fox display, fox stats, fox telecast, hd broadcast, hdtv, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, NFL, nfl play clock, nfl tickets, on screen graphics, online/offline, out of town scoreboard, play clock, play clock on screen, results, sales strategy, scoreboard, solutions, sports advertising, sports marketing, strategic, strategy, sunday football, technology, un-agency, user experience, user interface, Value | Comments (0)