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Tag Archives: news

Junction Creative Solutions Unveils Brand Refresh

March 11, 2013 – 1:30 pm

Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the breadth of capabilities and experience of the agency. “The Junction brand has certainly matured since we started in 2009,” says Julie Gareleck, CEO & Managing Partner, Junction. “We recognize [...]

By junctioncreative | Posted in News, Technology | Also tagged advertising, agency, Atlanta, biography, blog, brand experience, brand refresh, branding, business, CEO, clients, commentary, company blog, consulting, Creative, enhancements, features, founded, functions, georgia, hybrid, impact, information architecture, Julie Gareleck, junction atlanta, Junction Creative, Junction Creative Solutions, live site, managing partner, marketing, mobile, multiplatform, Portfolio, redesign, results, strategic, strategy, team, user-friendly, website | Comments (0)

New Blog Look / Exciting Updates Coming

February 27, 2013 – 10:46 am

Have you noticed the new look of Strategy. Impact. Results.? On the heels of a successful 4 years in business, we’ve decided it’s time for a brand refresh. The new design of the blog and our Twitter, Facebook, and LinkedIn pages is just a sneak peak. Be sure to subscribe to our blog to receive updates on the upcoming [...]

By junctioncreative | Posted in News, Social Media | Also tagged Atlanta, blog, blogging, branding, business, consulting, Facebook, image, impact, Junction, launch, linkedin, marketing, mature, new look, new website, refresh, results, strategy, subscribe, topics, Twitter, updates, website | Comments (0)

Guardian Watch™ Launches Updated Platform Revolutionizing Public Safety Reporting and Response

February 26, 2013 – 12:09 pm

Junction client Guardian Watch™ announces the launch of version 2.0 of its multi-platform application for public safety, intended to empower citizens during emergencies and create safer communities across America. The launch campaign is centered around Atlanta, GA, a rapidly growing major metropolitan area that the company hopes will serve as a model for the power [...]

By junctioncreative | Posted in Clients, News | Also tagged agency, Atlanta, authorities, award winning, CEO, clients, communications, community safety, consulting, dr. gordon jones, emergency management, emergency response, empower citizens, EMS, excellence awards, features, FEMA, fire, functions, future of public safety, groups, guardian watch, impact, incident report, involvement, Julie Gareleck, Junction, launch, law enforcement, local media, marketing, marketing and advertising, marketing campaign, marketing strategy, mobile app, national sheriffs' association, neighborhood watch, network, new technology, officials, online platform, pilot program, PR, project management, PTAs, public safety, public safety reporting, results, safer communities, schools, SMEM, social media, strategy, subscribers, tactics, technology, universities, userbase, users, website | Comments (0)

The President, the Congressman, the Senator, and Twinkie the Kid…

November 20, 2012 – 2:19 pm

With the 2012 Presidential election in the books, we are gaining a clearer perspective on what the next four years of governance might look like and what the ramifications might be for businesses. In the two weeks following Election Day, the media has been quick to offer citizens multiple reports of that both Democrats and [...]

By junctioncreative | Posted in Strategy | Also tagged american, auto industry, bipartisan, business, business practices, capital, CEO, chrysler, Collaboration, congress, constituents, Creative, debate, democrat, disarray, economy, elected, election cycle, election results, entrepreneurs, financial resources, Fortune 500, GDP, government, hostess, impact, impact on business, implications, importance, investment, jobs, Junction, labor dispute, marketing, michigan auto plant, moving forward, officials, partisanship, policy, predatory, presidential election, private investment firm, race, recovery, regulations, regulatory environment, republican, second term, senate, small business, SMBs, social media, solutions, state of the economy, strategic, twinkies, urgency, voters, washington, wonderbread | Comments (0)

Rise of the New South

June 26, 2012 – 1:14 pm

Forget the clichéd confederate rallying cry “the South will rise again!” The American Southeast has, in fact, recently managed to change the nation’s perception and rebrand itself as arguably the most up-and-coming region in the country. As its unofficial “capital” city, Atlanta, GA is a perfect example of the rise of this “New” South. Over [...]

By junctioncreative | Posted in Brand and Marketing | Also tagged 1996 olympics, accessibility, airport, alabama, alpha world cities, ATL, Atlanta, atlanta airport, atlanta beltline, atlanta business, atlanta olympics, atlanta population, atlanta restaurants, atlanta universities, beltline project, brand identity, branding, civil rights movement, commercial, Delta, dr. king, eco-friendly, education, emory university, georgia, georgia tech, green resources, hartsfield-jackson, home depot, low cost of living, marketing, martin luther king, mississippi, new construction, newell rubbermaid, quality of life, real estate, reclaimed space, south, southeastern us, southern living, summer olympics, sustainable, UPS, urban areas, urban development, us southeast | Comments (0)

Junction Earns Dual Honors in Horizon Digital Interactive Awards

May 23, 2012 – 3:51 pm

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of two 2011 Horizon Interactive Awards for its work in two different categories: Consumer Information Websites and Integrated Marketing Campaigns. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2011 installment drew thousands of entries from top [...]

By junctioncreative | Posted in News, Practices | Also tagged advertising, agency, Atlanta, atlanta business consultant, award winning, awards, best in category, bronze, business, CEO, communication, consulting, consumer information website, custom application, digital, ecommerce, firm, gold, horizon, horizon awards, impact, influence, integrated marketing, integrating marketing campaign, intelaplay, interactive awards, Julie Gareleck, Junction, Junction Creative Solutions, marketing campaigns, multiplatform, Portfolio, recognition, results, silver, solutions, strategy, technical, Value, website | Comments (0)

Optimist Club of Gettysburg Increases Web Presence with Launch of New Website

May 22, 2012 – 3:07 pm

The Optimist Club of Gettysburg, an affiliate of Optimist International, announces the launch of its new website. Designed and implemented in the interest of enhancing the quality and availability of information to members, the new site will provide up to date details about upcoming events and activities while facilitating better communications between the organization and [...]

By junctioncreative | Posted in Clients, News, Strategy | Also tagged advertising, affiliates, Atlanta, atlanta support for nonprofit, business news, calendar, calendar of events, chapter, charitable organizations, children, communication channels, digital channel, digital strategy, extend reach, flexibility, gettysburg, gettysburg news, impact, influence, interactive, Julie Gareleck, local organizations, marci cropp, marketing, membership, nonprofit, optimist club of gettysburg, optimist international, platform, press item, programs, publicity chair, results, sites, strategy, support, Value, web design, web platform, Website Launch, Websites, wordpress, youth organization | Comments (2)

Reminder – JXN Executive Roundtable Kicks Off Tomorrow!

April 30, 2012 – 2:51 pm

We wish to remind you that the inaugural event in the JXN Executive Roundtable series will be held tomorrow, May 1st, 2012, at 5:30pm at the Blue Parrot Bistro in Gettysburg, PA. Please join Junction, cosponsors Raffensperger, Martin, & Finkenbiner, and Patrono & Associates, and prominent area business owners for hors d’oeuvres, networking, and an [...]

By junctioncreative | Posted in Events, News, Practices | Also tagged advertising, agency, assistance, Atlanta, atlanta business, blue parrot bistro, blue parrot gettysburg, branding, business, dialogue, economy, evening sun, events, executive series, finkenbiner, gettysburg, gettysburg times, help, impact, influence, jxn executive roundtable, leaders, marketing, martin, Networking, Partnership, patrono, pennsylvania business, raffensperger, results, rsvp, series, strategy, thought capital, thought leadership, Value | Comments (0)

All Filler for Miller

April 24, 2012 – 3:30 pm

Watch a set of advertisements during any major television event, and you are bound to see a spot for a Budweiser, Miller, or Coors product. Domestic macrobrewers have notoriously gigantic budgets for ad campaigns, and in terms of sales of their flagship offerings, the rate of return on investment is excellent. Initially introduced in 2007, [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Strategy | Also tagged 12 oz, 64 calories, active lifestyle, active youth, ad campaign, alcohol industry, beam global, beam spirits, beer branding, beer sales, beer statistics, branding, Budweiser, business, business plan, cheap beer, consumer expectatons, Craft Beer, customer base, customer loyalty, diet market, diluted beer, failing companies, Forbes, global beam, health craze, healthy lifestyle, impact, insights, lifestyle, light beer, macrobrew, market, marketing, MGD, MGD64, microbrew, Miller, Miller 64, miller 64 label, miller news, Miller-Coors, product advertising, product affinity, product label, product placement, results, skinny girl, skinnygirl, skinnygirl margarita, social media, spirits, strategy, Super Bowl Ads, tv commercial, ultra light beer, user experience, Value, website, wisconsin news, youtube ads | Comments (0)

QR Codes: From Passé to Practical

April 3, 2012 – 2:09 pm

Nearing the end of 2011, QR Codes (short for Quick Response Codes) were the red-hot new word in the marketer’s vocabulary. The 2D matrix-type barcodes were beginning to appear everywhere, from traditional places for print marketing such as corkboards and city busses, to newer locations like storefront windows television screens. Armed with smartphones that have [...]

By junctioncreative | Posted in Advertising, Strategy | Also tagged ad dollars, ad spend, advertising, barcode reader app, barcode readers, barcode scanner app, barcone app, creative advertising, creative qr codes, custom qr codes, customized qr codes, impact, integrated marketing, marketing, marketing metrics, Marketing Spend, matrix barcodes, mobile barcode reader, mobile barcode scanner, mobile devices, Qr code, qr code advertising, qr code colors, qr code compatability, qr code design, qr code error detection, qr code error tolerance, qr code functionality, qr code links, qr code marketing, qr code popularity, qr code readability, qr code statistics, qr codes, readability, results, smartphone technology, social media, stats, strategy, tablet compatibility, Tablet PC, tech marketing, tech news, tips, user experience | Comments (0)