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Tag Archives: money

Marketers Going Boom or Bust?

June 18, 2013 – 11:45 am

It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice. In an attempt to allocate marketing spend efficiently and effectively, marketers must make assumptions about the method and methodology of reaching significant and specific market segments. The accepted [...]

By junctioncreative | Posted in Advertising, News, Strategy | Also tagged advertising, Atlanta, atlanta business, baby boomer, branding, business, business insight, business news, Digital Media, Forrester Research, Generations Online Report, hybrid agency, impact, influence, Julie Gareleck, Junction, Junction Creative Solutions, marketers, marketing, marketing strategy, Nielsen Co, Pew's Internet and American LIfe Project, results, strategy, technology | Comments (0)

The Hat Trick

January 8, 2013 – 2:51 pm

A little over 2 months into the a lockout between the National Hockey League and its players, the results of a public opinion poll were published in an editorial in Canada’s The Globe and Mail suggesting that the league’s brand had suffered damage equivalent to or even worse than British Petroleum (BP) following the 2010 [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012-2013, agreement, board of governors, brand, branding, CBA, collective bargaining agreement, customers, damage, enthusiasm, fans, gary bettman, globe and mail, growth, hockey related revenue, hockey teams, impact, influence, league earnings, level5, lockout, lost revenue, loyalty, major sports leagues, marketing, mediator, meetings, merchandise, mlb, national hockey league, nba, NFL, NHL, nhl commissioner, nhl lockout years, north american sports, opinion poll, owners, players, pro sports lockout, rabid fans, relationships, results, return, salary, season, selling, short season, social media, sportswriters, start date, strategy, ticket sales, trust, tv deal | Comments (0)

Sharing A Social Snapshot

June 7, 2012 – 2:20 pm

Two months after Facebook announced the acquisition of the mobile photo editing and sharing app Instagram for $1B in cash, the social media giant has become the favorite subject of scrutiny in the financial media. The 10-figure purchase was made in anticipation of an IPO on the NASDAQ; part of a feverish run up to [...]

By junctioncreative | Posted in News, Social Media | Also tagged advertising, advertising effectiveness, billion dollars, business model, business plan, captive audience, crash, Facebook, facebook headquarters, facebook IPO, facebook search, facebook stock, facebook stock crash, facebook userbase, facebook users, facebook value, impact, influence, innovation, instagram, instagram founders, investors, ipo disaster, marget regulators, marketing, mcdonalds, menlo park, messaging, monetize, nasdaq, net worth, new york times, photo sharing, photo sharing site, results, revenue, social, social advertising, social media, social media bubble, social network, Social Networking, stock, strategy, tech bubble, Value, Wall Street, wall street regulation, yahoo lawsuit, zuckerberg, zuckerberg worth | Comments (0)