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Tag Archives: modern marketing

Who Are the Experts?

December 20, 2012 – 10:51 am

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012, 2013, adapt, ads, advertising, advice, atlanta business, big data, brand, budget, business news, cmo, Creative Solutions, customer loyalty, development, dialogue, digital, digital impact, drivers, economy, education, equity, expert, Facebook, formal marketing, gut feeling, impact, Junction, local, loyalty, making data work, marketers, marketing, messaging, metrics, metrics reporting, mobile, mobile marketing, modern advertising, new business, new channels, new era, new generation, pinterest, platforms, practices, react, results, social, social networks, strategy, thrive, Twitter, types of advertising, understanding data, Value, who are the customers | Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

December 4, 2012 – 3:23 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy, Technology | Also tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, big data, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, conversation, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, economy, ecosystem, email marketing, engagement, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketers, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pinterest, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, relationships, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, tv, Twitter, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo! | Comments (1)

Attention All Shoppers

August 14, 2012 – 1:40 pm

Over the course of the past decade, the retail industry has arguably undergone more change than it had in the previous century. Entrepreneurs like Rowland Macy and Richard Sears probably never could have envisioned their modest businesses blossoming into a more than $4 trillion industry in the US in less than 100 years. The rise [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged advertisements, advertising, agencies, atlanta business, brand experience, brand identity, brand interaction, brand strategy, branding, brick and mortar, communications, competition, consistency, consulting, consumer behavior, consumer trends, coupons, Custom Content, customer loyalty, department store, digital, impact, influence, interface, jc penney, Junction, loyalty, macy's, marketing, messaging, mobile, Mobile Apps, mobile campaign, mobile competition, mobile data, promotions, results, retail, retail business, retail industry, retail marketing, retail mobile app, retail vertical, retargeting, richard sears, rowland macy, services, strategy, targeting, tech, tech boom, time online, trade goods, user experience, Value | Comments (0)

Junction Urges Marketers to Rethink the Brand to Rebuild Customer Loyalty

March 29, 2012 – 4:33 pm

Atlanta-based strategic firm Junction Creative Solutions (Junction) releases a perspective written by CEO and Managing Partner Julie Gareleck, entitled “Turning Mindshare into Brandshare.” The perspective highlights the need for marketers to react to drastic shifts in consumer behavior brought on by new technology and a changing economic climate. Junction has established itself as leader in [...]

By junctioncreative | Posted in Strategy | Also tagged advantage of brand, advertising, atlanta business news, B2B marketing, b2c marketing, brand, brand message, business practices, ceo insider, ceo insight, ceo opinion, cmo, consumer loyalty, creative branding, creative marketing, customer loyalty, direct messaging, executive marketing, impact, importance of brand, Julie Gareleck, Junction, loyalty, loyalty program, marketing, marketing expert, marketing future, marketing help, marketing insights, marketing practices, marketing reflections, marketing solutions, marketing strategy, marketing techniques, perspective, pricing model, pricing structure, results, social media, strategy | Comments (0)

Junction Shares Insights on the Future of Marketing

March 5, 2012 – 4:03 pm

The role of chief marketing officers (CMOs) is changing almost as quickly as the advancements in technology. The CEO of Junction Creative Solutions (Junction), an Atlanta-based strategic agency, releases Marketing Futurists: Better, Faster, Constant. The perspective applies and adapts the economic principle of better, faster, cheaper to a new marketing model that has transformed the [...]

By junctioncreative | Posted in Practices, Social Media, Strategy | Also tagged agency, atlanta ad agency, atlanta business, cmo, economics of marketing, financial advertising and marketing, future impact, future impact social media, JFAM, Junction Creative, Junction Creative Solutions, marketing, marketing atlanta, marketing futurists, marketing professionals, modern advertising, new advertising technology, social media marketing impact, social media revolution, technology and advertising, technology marketing, value for marketing professionals, value of advertising agency, value of marketing agency, value of social media marketing | Comments (0)