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Tag Archives: mobile data

Attention All Shoppers

August 14, 2012 – 1:40 pm

Over the course of the past decade, the retail industry has arguably undergone more change than it had in the previous century. Entrepreneurs like Rowland Macy and Richard Sears probably never could have envisioned their modest businesses blossoming into a more than $4 trillion industry in the US in less than 100 years. The rise [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged advertisements, advertising, agencies, atlanta business, brand experience, brand identity, brand interaction, brand strategy, branding, brick and mortar, communications, competition, consistency, consulting, consumer behavior, consumer trends, coupons, Custom Content, customer loyalty, department store, digital, impact, influence, interface, jc penney, Junction, loyalty, macy's, marketing, messaging, mobile, Mobile Apps, mobile campaign, mobile competition, modern marketing, promotions, results, retail, retail business, retail industry, retail marketing, retail mobile app, retail vertical, retargeting, richard sears, rowland macy, services, strategy, targeting, tech, tech boom, time online, trade goods, user experience, Value | Comments (0)

The Price of Gut Instinct is High

March 27, 2012 – 12:55 pm

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Ad Age, ad executives, advertising, advertising age, advertising budget, advertising publications, advertising spend, cmo, consultants, customer behavior, digital advertising, Digital Marketing, Digital Media, duct tape marketing, evaluation, fortune 500 marketing, gut instinct marketing, impact, influence, internet data, internet metrics, Junction, managed performance measurement, marketing, marketing agency, marketing budget, marketing data, marketing executives, marketing firm, marketing metrics, marketing publications, marketing ROI, Marketing Spend, marketing survey, meaningful data, measurement, metrics, metrics reporting, mobile advertising, mobile marketing, mobile technology data, MPM, performance evaluation, performance measurement, results, return on investment, rise of digital, ROI, Social Media Marketing, social media metrics, social media numbers, social media statistics, strategy, Value | Comments (0)