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Tag Archives: mixed media

The Realization of Truly Contextual Advertising

July 13, 2011 – 5:12 pm

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. “What do you predict will be the next big trend in digital marketing or with the Internet?” I naively asked a colleague 5 years ago. “One day, the experience between the Internet and the User will become truly [...]

By junctioncreative | Posted in Junction's Notebook | Also tagged advertising, advertising trends, atlanta business, behavior, brand, branding, business model, CEO, clever ads, context, contextual advertising, contextual experience, creative advertising, digital marketing trends, Facebook, favorite brands, Geolocation, help, impact, influence, insight, integrated advertising, interconnected, internet, iphone marketing, iphone users, Julie Gareleck, junction insights, marketing, michael kors, mobile, mobile marketing, multimedia, New York City, news, Notebook, results, smart ads, strategy, tracking, Twitter, twitter launch, user experience, user trends, Value | Comments (0)

“Comprehensive” means what?

May 3, 2010 – 1:35 pm

As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing strategy. What does “comprehensive” mean? It’s more than just one solution, one tactic, and one person’s idea. It’s about many solutions such as: Twitter, a blog, a press room, LinkedIn, affiliate [...]

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, Content Marketing, development, entrepreneurs, hybrid agency, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing mix, marketing strategy, MPM, multimedia, network marketing, online/offline, results, sales strategy, small business, social media, social network marketing, Social Networking, solutions, strategic, strategic planning, strategy, technology, un-agency, user experience, Value | Comments (0)