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Tag Archives: marketplace

Branding Change in a Traditional Holiday Market

February 14, 2013 – 11:46 am

The history of Valentine’s Day, and the story of its patron saint, is shrouded in mystery and some controversy. We do know that February has long been celebrated as a month of romance, and that St. Valentine’s Day, as we know it today, contains vestiges of both Christian and ancient Roman tradition. While also celebrated [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, americans, brand marketing, brand refresh, branding, business development, businesses, campaign, candy, caution, celebratory, change in strategy, chocolate, conversation hearts, creativity, digital campaign, evaluate, festive, flair, flowers, gifts, godiva, Greeting Card Association, greeting cards, heart-shaped box, hersheys, holiday, holiday shopping, how many valentines day cards, iconic brands, ideas, impact, industry, jewelry, labeling, landscape, lightning labels, love, m&ms, major vendors, marketing tactics, messages, packaging, practices, purchased, results, russell stover, social, spending, strategy, study, technology, valentine's day, valentine's day cards, valentines | Comments (0)

Testing the Pressure: The Consumer Barometer

November 27, 2012 – 4:26 pm

Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Practices, Social Media, Strategy | Also tagged 2013 trends, advertising, advisory services, alignment, audience, behavior, big data, biggest, brand promise, brand unity, build, business, chameleon consumer, co-creator, communication, consistency, constancy, consumer, consumer data, conversation, Creative, customized, data, empowered, ernst, experience, experiment, ideal, impact, implications, importance, influence, infographic, insights, international, Junction, links, mad men, Market Research, market segmentation, marketing, marketing lingo, marketing trends, message, messaging, metrics, MPM, new breed, personalized service, preferences, relationship marketing, report, reporting, results, service, social media, solutions, strategy, survey, sustainability, tailored, this time its personal, trends for 2013, understanding, uniformity, unprecedented, user, young | Comments (0)

An Experience Worth the Price

November 8, 2012 – 1:27 pm

We live in an economy where consumers’ purchase behaviors are constantly changing. Technology arms consumers with the ability to shop for the best price on a smart device without ever stepping foot into a retail store. And yet, there remains a segment of the marketplace focused on delivering a memorable in-store experience; so much so [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged 5th avenue, advertising, advertising tone, amazing service, armani, best practices, brand experience, branding, champs elysees, chanel, connected culture, consumer psychology, couture, customer experience, customer service, dealseekers, design direction, designer, designer stores, european designers, expensive, experience, experiential gifts, famous designer, fashion, fendi, france, free champagne, free coffee, free espresso, gifts, gifts in store, greeting, gucci, handbag, hermes, high end restaurants, high pressure sales, high prices, icon, italy, jewelry, leather, luxury car dealership, luxury goods, luxury service, material vs. experience, memorable shopping experience, more for less, music in retail stores, necklace, no pressure, pampering, prada, quadrilatero della moda, retail store, rue montaigne, saint laurent, sales techniques, Smartphones, social, spain, strategy, touchpoint, treat shoppers well, yvest | Comments (0)

Good Design is Invaluable

October 30, 2012 – 11:15 am

It has been said over and over again; as technology progresses, it is changing the game, fueling the kind of new innovations that are currently driving the market. The assertion that technology has lifted entrepreneurship, startups, and new businesses of all sizes to new heights is mostly true, but an oft-forgotten but highly crucial aspect [...]

By junctioncreative | Posted in Brand and Marketing, Strategy, Technology | Also tagged advertising, aesthetics, Apple, Atlanta, braun, business, color choice, complimentary, consumer culture, consumer demand, consumer expectations, Creative, customer mindset, demand, design-minded, details, digital, driving the market, educated consumer, entrepreneurs, eye for design, fast company design, font choice, functionality, good design, higher competition, human interface, importance of design, innovation, internet, iPad, iPhone, Junction, language, look and feel, marketing, marketing tone, microsoft surface, multimedia, new tech, perceptions, product design, product designer, product line, social media, solutions, Startups, strategies, tech startups, tech stocks, technology, UEX, user experience, user interface, ux designer, ux requirements great design, VC, venture capital, windows 8 | Comments (0)

Lovely Day for a PICNIC

September 6, 2012 – 1:33 pm

Technology is constantly evolving. This evolution occurs so rapidly and can be so confusing that even IT professionals have a difficult time keeping up with the newest hardware, software, procedures, and techniques. So how can executives, entrepreneurs, and other busy members of the workforce possibly expect to know how to react when a problem arises [...]

By junctioncreative | Posted in Practices, Technology | Also tagged agency, Atlanta, avoid conflict, blame, client, client relationship, communication, communications, computer problems, defer to the expert, digital, education, efficiency, entrepreneurs, executives, experts, headaches, helpdesk, impact, industry, IT, Junction, Junction Creative, mobile device, mobile tech, modern business, new technology, not in computer, Partnership, PICNIC error, problem in chair, relationship, results, strategies, strategy, struggles, support, tech support, techniques, technology, troubleshooting | Comments (0)

What the Work Really Costs

September 4, 2012 – 1:57 pm

Earlier this year, Donny Deutsch on a segment of the Today Show, advised millions of aspiring entrepreneurs watching at home how easy it was to commission a “neighborhood hipster” to build a website for $250. Stop for a moment and consider that Mr. Deutsch, a respectable advertising executive and television personality, is chairman of Deutsch [...]

By junctioncreative | Posted in Practices | Also tagged advertising, agency, aspiring entrepreneur, brick and mortar, cheap websites, cheaper business, client, deutsch inc., discounts, donny deutsch, ecommerce, efficient, entrepreneur, Facebook, financial cost, help starting business, impact, Junction, Junction Creative, linkedin, marketing campaign, new york ad agency, online-only, partnerships, physical business, Portfolio, price point, quality website, relationship, results, revenue model, small business, social media, spare change, storefront, strategy, timeline, timetable, today show, web only business, Websites, what makes a good website | Comments (0)

JXN Executive Roundtable Attracts Central PA Business Owners to Discuss Sustainability and Growth

May 7, 2012 – 2:48 pm

On Tuesday, May 1st, 2012, Junction Creative Solutions (Junction) welcomed guests for its JXN Executive Roundtable event, a forum for entrepreneurs and business owners to share insights and perspectives in an intimate environment. Cosponsored by Raffensperger, Martin, and Finkenbiner LLC and Patrono & Associates, the event included 27 area business owners who participated in a [...]

By junctioncreative | Posted in Events, News, Strategy | Also tagged advertising, Atlanta, blue parrot bistro, business, business owners, central PA, Collaboration, evening sun, executive, finkenbiner, gettysburg, gettysburg times, help, impact, influence, informed strategy, innovation, insights, john murphy III, Julie Gareleck, jxn, katherine powley, Mark Cropp, marketing, martin, news items, panel discussion, patrono, patrono & associates, pennsylvania business, Press releases, raffensperger, results, roundtable, social media, strategy, technology, thought leadership, tips, Value | Comments (0)

Introducing the JXN Executive Roundtable

April 17, 2012 – 10:21 am

In 2012, businesses face the challenge of reacting to major shifts in consumer behaviors within the financial constraints of a less than favorable economy. Many owners and CEOs find themselves looking for ways to reenergize the company with what seems like a shrinking budget. Junction, as an advocate for the creation of progressive, sustainable, and [...]

By junctioncreative | Posted in Events, News, Practices, Strategy | Also tagged 2012, advertising, atlanta business, blue parrot, blue parrot bistro, budget, business events, business help, business insights, business news, business owners, business state, central PA, ceos, chamber, chamber of commerce, Collaboration, consumer behavior, conversation, economy, entrepreneur, events series, executive roundtable, executive series, expert panel, finkenbiner, Fortune 500, Gettysburg Business, impact, inaugural event, influence, invitation only, Junction, law firm, llc, marketing, martin, media, outlook, panel discussion, patrono and associates, pennsylvania business, raffensperger, results, small business, SMB, social, strategy, summit, sustainable business, thought leadership, Value | Comments (0)

Mobility, Productivity, Birds in a Slingshot…

August 3, 2011 – 2:30 pm

Mobile gaming has certainly gained traction with users since Tetris became the first game to go mobile in 1994. Mobile games are now fully integrated with social platforms, driving unprecedented user engagement. Global revenue from mobile gaming grew from $2.6 billion in 2005 to $5.8 billion in 2008. Assuming the same rate of growth, the [...]

By junctioncreative | Posted in Social Media, Technology | Also tagged advertising, android games, Angry Birds, angry birds profits, angry birds seasons, angry birds space, best games for mobile, best iphone games, blog post, business news, digital, download games, free games, game download, game platform, gaming, impact, influence, insights, integrated gaming, integrated platforms, interactive games, iphone games, marketing, Mobile Apps, Mobile Gaming, most fun games, phenomenon, phone gaming, physics games, results, revenue, Social Gaming, social media, Social Networking, social phenomena, strategy, tetris, user experience, Value, video game industry, word of mouth, Words with Friends | Comments (0)

Square Centimeters of Real Estate worth $17.5 Billion

May 18, 2011 – 11:00 am

Flash back four years, to January 9th, 2007. Steve Jobs, CEO of Apple Inc., is standing before an audience at the Macworld Conference & Expo in San Francisco, and unveiling the original iPhone to public eyes for the first time. There has been months of wide speculation and rumors, but nobody in the room has [...]

By junctioncreative | Posted in Technology | Also tagged advertising, android app, app boom, app industry, app store, Apple, AR, Augmented Reality, branding, digital, droid, email, entertainment, games, GetJar, handheld, home screen, htc, impact, influence, innovation, innovative, interactive, internet, internet connection, iphone 4, iphone app, iphone users, macworld conference, media, mobile app, Mobile Applications, Mobile Apps, mobile marketing, mobile strategy, mobile tech, multimedia, pcworld, productivity, results, revolutionary, smartphone, Smartphones, square, Steve Jobs, strategy, tablet, tablet marketing, tech, technology, Value, visual content | Comments (0)