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Tag Archives: marketing plan

The Cost of Forgetting Who You Are

February 6, 2013 – 3:53 pm

In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store. [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, benefits, brand, brand identity, business model, business plan, clip coupons, consequences, consumer, Couponing, coupons, customer loyalty, department stores, discounting, discounts, ellen degeneres, executive, features, future success, gorwht, impact, incentives, influence, jc penney, jc penney campaign, jc penney ceo, jc penney commercial, jc penney coupons, jc penney customers, jc penney discounts, jc penney margins, jc penney president, jc penney profits, jc penney rebrand, jc penney revenue, jc penney sale, jc penney stock, jc penney stores, jcp, kohls, marketing strategy, michael francis, MSRP, oscars, pay the price, president, price tag system, price tagging, Promotion, repeat business, reputation, results, ron johnson, sale events, sales strategy, savvy shoppers, shift, shrinking economy, social media, strategic planning, strategy, strategy plan, strategy value, suggested retail value, target, target ceo, Value, walmart | Comments (1)

When B2B Goes B2B2B

September 27, 2012 – 3:19 pm

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy, Technology | Also tagged adaptation, advocacy, analytics, approach, attribution management, b2b, b2b2b, b2c, big data, brand advocate, brand champion, brand equity, business, business of marketing, consumer, consumer wants, Creative Solutions, data analytics, fueling industry, help, impact, influence, insights, Junction, market analytics, Market Research, marketing, marketing strategy, maximize ROI, measurement, metrics, MPM, non-captive agency, predict trends, real time data, research, results, return on investment, ROI, strategy, user behavior, user experience | Comments (0)

Sticker Shock

June 21, 2012 – 2:39 pm

Earlier this year, JC Penney unveiled a rebranding and a new strategy that eliminated discounts and coupons in favor of an ‘everyday’ low pricing structure along the lines of Walmart and Target. The shift didn’t necessarily come as a huge surprise, after former Michael Francis, a former Target Executive, took the reigns as president in [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, brand, brand identity, business model, business plan, clip coupons, consequences, consumer, Couponing, department stores, discounting, ellen degeneres, executive, impact, influence, jc penney, jc penney campaign, jc penney commercial, jc penney coupons, jc penney customers, jc penney discounts, jc penney margins, jc penney president, jc penney profits, jc penney rebrand, jc penney revenue, jc penney sale, jc penney stock, jc penney stores, jcp, kohls, marketing strategy, michael francis, oscars, president, Promotion, results, sale events, shift, social media, strategic planning, strategy, strategy plan, target, target ceo, Value, walmart | Comments (2)

Be Contextual. Be Relevant.

June 1, 2010 – 8:00 am

We see the statistics. We hear the industry buzz. Yet, many of us fail to harness the power of social media to be contextual and relevant to target consumers. What are you waiting for? Build your own country.

By junctioncreative | Posted in Uncategorized | Also tagged ad agency, Atlanta, atlanta business, brand collateral, brand Value, branding, business insight, business news, business planning, contextual, development, hybrid agency, if facebook was a country, impact, influence, interactive, Julie Gareleck, Junction, Junction Creative, marketing, marketing strategy, online/offline, results, sales strategy, social media strategy, social medis, Social Networking, solutions, strategic, strategy, technology, un-agency, user experience, Value | Comments (0)