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Tag Archives: marketing metrics

QR Codes: From Passé to Practical

April 3, 2012 – 2:09 pm

Nearing the end of 2011, QR Codes (short for Quick Response Codes) were the red-hot new word in the marketer’s vocabulary. The 2D matrix-type barcodes were beginning to appear everywhere, from traditional places for print marketing such as corkboards and city busses, to newer locations like storefront windows television screens. Armed with smartphones that have [...]

By junctioncreative | Posted in Advertising, Strategy | Also tagged ad dollars, ad spend, advertising, barcode reader app, barcode readers, barcode scanner app, barcone app, creative advertising, creative qr codes, custom qr codes, customized qr codes, impact, integrated marketing, marketing, Marketing Spend, matrix barcodes, mobile barcode reader, mobile barcode scanner, mobile devices, news, Qr code, qr code advertising, qr code colors, qr code compatability, qr code design, qr code error detection, qr code error tolerance, qr code functionality, qr code links, qr code marketing, qr code popularity, qr code readability, qr code statistics, qr codes, readability, results, smartphone technology, social media, stats, strategy, tablet compatibility, Tablet PC, tech marketing, tech news, tips, user experience | Comments (0)

The Price of Gut Instinct is High

March 27, 2012 – 12:55 pm

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Ad Age, ad executives, advertising, advertising age, advertising budget, advertising publications, advertising spend, cmo, consultants, customer behavior, digital advertising, Digital Marketing, Digital Media, duct tape marketing, evaluation, fortune 500 marketing, gut instinct marketing, impact, influence, internet data, internet metrics, Junction, managed performance measurement, marketing, marketing agency, marketing budget, marketing data, marketing executives, marketing firm, marketing publications, marketing ROI, Marketing Spend, marketing survey, meaningful data, measurement, metrics, metrics reporting, mobile advertising, mobile data, mobile marketing, mobile technology data, MPM, performance evaluation, performance measurement, results, return on investment, rise of digital, ROI, Social Media Marketing, social media metrics, social media numbers, social media statistics, strategy, Value | Comments (0)