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Don’t Feed the Trolls

April 5, 2012 – 1:15 pm

Startup and entrepreneurial businesses face plenty of obstacles and pitfalls along the path to sustainability and success. Besides dealing with the obvious challenges, such as earning funding, building a team, and spreading a marketing message, startups are now facing a new menace posed by a far less notable foe. The poet and activist Audre Lorde [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, advisory tale, Business Advisors, business consultant, business help, business insider, business news, business tips, business trademarks, caution, cautionary tale, copyright laws, copyright process, copyright troll, damages, entrepreneur, equity, funding, ideas, impact, influence, innovation, intellectual property, lawsuits, legality, marketing, marketing message, new ideas, owned property, patent laws, patent process, patent troll, pitfalls, registered domains, research, results, small business, SMB, SMBs, starting a business, startup business, strategy, success, sustainability, team building, technology, theoretical property, thought equity, thought theft, threats, tips, trademarks, url hoarders, url hoarding, Value, watch out, web domains | Comments (0)

Junction Urges Marketers to Rethink the Brand to Rebuild Customer Loyalty

March 29, 2012 – 4:33 pm

Atlanta-based strategic firm Junction Creative Solutions (Junction) releases a perspective written by CEO and Managing Partner Julie Gareleck, entitled “Turning Mindshare into Brandshare.” The perspective highlights the need for marketers to react to drastic shifts in consumer behavior brought on by new technology and a changing economic climate. Junction has established itself as leader in [...]

By junctioncreative | Posted in Strategy | Also tagged advantage of brand, advertising, atlanta business news, B2B marketing, b2c marketing, brand, brand message, business practices, ceo insider, ceo insight, ceo opinion, cmo, consumer loyalty, creative branding, creative marketing, customer loyalty, direct messaging, executive marketing, impact, importance of brand, Julie Gareleck, Junction, loyalty, loyalty program, marketing, marketing expert, marketing future, marketing insights, marketing practices, marketing reflections, marketing solutions, marketing strategy, marketing techniques, modern marketing, perspective, pricing model, pricing structure, results, social media, strategy | Comments (0)