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The Price of Gut Instinct is High

March 27, 2012 – 12:55 pm

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged Ad Age, ad executives, advertising, advertising age, advertising budget, advertising publications, advertising spend, cmo, consultants, customer behavior, digital advertising, Digital Marketing, Digital Media, duct tape marketing, evaluation, fortune 500 marketing, gut instinct marketing, impact, influence, internet data, internet metrics, Junction, managed performance measurement, marketing, marketing budget, marketing data, marketing executives, marketing firm, marketing metrics, marketing publications, marketing ROI, Marketing Spend, marketing survey, meaningful data, measurement, metrics, metrics reporting, mobile advertising, mobile data, mobile marketing, mobile technology data, MPM, performance evaluation, performance measurement, results, return on investment, rise of digital, ROI, Social Media Marketing, social media metrics, social media numbers, social media statistics, strategy, Value | Comments (0)

Junction Creative Solutions Expands Client Portfolio to Thrive in 2011

December 20, 2011 – 12:30 pm

Junction Creative Solutions (Junction), an Atlanta-based hybrid strategic firm founded in 2008, marks the end of 2011 by posting 300% growth, its second triple-digit-growth year in a row. This substantial increase is complemented by a host of new clients as well as an expansion of Junction’s services into several new verticals. New clients include AcuteCare [...]

By junctioncreative | Posted in Clients, News, Strategy | Also tagged 2011 year in review, AcuteCare Telemedicine, advertising, advertising insight, agencies, agency news, atlanta agency, atlanta business, atlanta business news, BCS switchgear, business advice, business agency, Business Consulting, business help, business insight, business insights, business planning, business strategy, business success, business tips, Competitive Sports Analysis, consultancy, consulting, entrepreneurs, Fortune 500, impact of agencies, impact of agency, impact of social media, industries, intelaplay, Junction Creative Solutions, Lucy's Market, marketing, marketing campaign, marketing insight, marketing strategy, mobile, mobile advertising, mobile marketing, mobile social media, new business, New Year's Resolutions, Saffire Vapor, smart ad, smart ad campaigns, smart ads, smart advertisement, smart marketing, SMB, social, social media advertising, social media campaign, Social Media Marketing, SWM Int., technology, unique ad campaign, unique advertisement, value of agencies, value of social media, Verticals, Websites | Comments (0)

Junction Expands Portfolio to Include New Verticals in Second Half of 2011

November 16, 2011 – 4:27 pm

Atlanta-based strategic firm Junction Creative Solutions (Junction) expands its reach to include new business verticals, building on the successes of the firm in 2011. Junction continues to broaden its portfolio while strengthening its competencies for existing clients. Founded in 2008 by CEO and Managing Partner Julie Gareleck, Junction established itself as a leader known for [...]

By junctioncreative | Posted in News | Also tagged 2011 business statistics, advertising, agency, atlanta business, atlanta business news, atlanta thriving business, Business Consulting, business news, business verticals, consultancy, consumer packaged goods, Creative, ecommerce, entrepreneurs, healthcare, high impact solutions, hybrid approach, impact, Julie Gareleck, Junction Creative Solutions, low cost, lower marketing spend, manufacturing, market share, marketing, new business, Portfolio, Press releases, Publishing, Q3, Q4, results, retail, saving on marketing, social media approach, Social Media Marketing, social media value, strategic solutions, strategy, sustainable business, technology, travel and hospitality, un-agency, Value, Verticals | Comments (0)