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Tag Archives: marketers

Everyone, Everywhere is Mad About Mobile

April 2, 2013 – 1:35 pm

As more and more people discover the convenience of mobile technology, it is critical that marketers form a clear digital strategy to take advantage of the explosion in mobile applications. With mobile subscriptions set to surpass the world population by the end of this year, the opportunity to reach out to potential customers through some [...]

By junctioncreative | Posted in Brand and Marketing, Technology | Also tagged ad market, advertising, Atlanta, atlanta business, branding, devices, digital, digital strategy, explosion, influence, Julie Gareleck, Junction, Junction Creative Solutions, Mad about mobile, marketing, marketing strategy, mobile, mobile technology, sales strategy, social media, solutions, strategy, technology, The Mobile Marketing Association | Comments (0)

Junction Lends Agency Perspective to Financial Marketers’ Events Featuring Industry Leaders

March 15, 2013 – 1:30 pm

The Journal of Financial Advertising and Marketing (JFAM) hosted back to back events in its JFAM:Live! series of financial marketer’s conferences in New York City, attracting leaders from the world’s largest financial brands to engage in sharing ideas and insights about their marketing efforts in 2013. Bill Wreaks, CEO of The Gramercy Institute, publishers of [...]

By junctioncreative | Posted in Events, News | Also tagged 2013, advertising, Atlanta, atlanta business, Bill Wreaks, branding, business, CEO, citi, consumer, discussion, financial brand, financial brands, Gramercy Institute, impact, influence, interactive, JFAM, JFAM:Live!, journal of financial advertising and marketing, Julie Gareleck, Junction, Junction Creative Solutions, le cirque, marketing, New York City, panels, perspective, pricewaterhouse coopers, prudential, pwc, strategy, td ameritrade, technology, transformative marketing, Twitter, unique, US, Value, want | Comments (0)

Crunch the Numbers

February 19, 2013 – 9:50 am

It is a phrase that has been seen in headlines of articles across industry publications, frequently heard in board rooms, and endlessly repeated on internet forums. Yes, ‘Big Data’ has been a hot-button topic and a dominant trend for some time now, but all evidence points to an army of executives, marketers, and other leaders [...]

By junctioncreative | Posted in Practices, Strategy, Technology | Also tagged advertising, agency, analysts, applicability, articles, available data, big data, board rooms, business development, CIO, common mistakes, corporate, Creative, CTO, customer service, data analytics, decision making, departments, efficiency, financial, glamorous, graphs, industry publications, information, internet forums, Junction, leverage the data, marketing, marketing initiatives, metrics, most important, numbers, organization, parse data, perspective, philosophy, prioritize, process, relationship, resources, revenue, sales team, self-serving data, shift in strategy, small data, solutions, speed, statistics, success factors, technology, trusted partner, understanding, Verticals, what can data do for me, what does the data say | Comments (0)

Go Fish

February 12, 2013 – 10:57 am

The latest phenomenon to hit reality TV is, thankfully, something a bit more substantial than Jersey Shore. MTV’s Catfish follows people who have dated on the internet, but never met in real life. The term ‘catfish’ refers to one or both of the parties creating a false persona online, pretending to be someone they are [...]

By junctioncreative | Posted in Brand and Marketing, Social Media, Technology | Also tagged 83 million fake facebook accounts, advertisers, americans online, atlanta business, avatar, bait and switch, behind the mask, best practices, brand messaging, brand presence, business, catfish, changes in social media, changing landscape, couples, Creative, digital, documentary, facade, face to face, Facebook, fake identity, georgia, heisman trophy, hoax, implications, implications for brands, importance, Junction, lay of the land, long-term effects, manti te'o, media attention, modern, mtv, notre dame, online citizens, online dating, online personas, pictures, practices, professional communications, profiles, reality tv, relationships, risks, social media, solutions, target audience, technology, trends, trust, tv series, who is my audience | Comments (0)

Who Are the Experts?

December 20, 2012 – 10:51 am

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy | Also tagged 2012, 2013, adapt, ads, advertising, advice, atlanta business, big data, brand, budget, business news, cmo, Creative Solutions, customer loyalty, development, dialogue, digital, digital impact, drivers, economy, education, equity, expert, Facebook, formal marketing, gut feeling, impact, Junction, local, loyalty, making data work, marketing, messaging, metrics, metrics reporting, mobile, mobile marketing, modern advertising, modern marketing, new business, new channels, new era, new generation, pinterest, platforms, practices, react, results, social, social networks, strategy, thrive, Twitter, types of advertising, understanding data, Value, who are the customers | Comments (0)

Junction’s 2012 Annual Report: Sustainability in a Fragmented Marketing Economy

December 4, 2012 – 3:23 pm

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013 [...]

By junctioncreative | Posted in Brand and Marketing, News, Strategy, Technology | Also tagged 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, absolut magazine ads, advertising, agency, annual report, app, app economy, apple marketing, big data, bloggers, blogging, bottom line, brand marketing, Budgets, Budweiser, business, cell phone, central strategy, classic ads, classic advertising, classic brands, classic tv ads, coca cola, consistency, contextual, conversation, core strategy, Creative, current, design, different, early cell phones, ecommerce, economic impact, economy, ecosystem, email marketing, engagement, Facebook, facebook marketing, flickr, formal marketing, fragmentation, fragmented, future, got milk?, history of marketing, i want my mtv, impact, importance, interactive ads, interactive agency, Junction, landscape, lifesavers, local, mad men, marketing, marketing economy, marlboro, mean joe greene, Mobile Apps, mobile marketing, modern marketing, MPM, mtv, multi-platform, niche marketing, nike ads, noxzema, old apple ads, old school ads, outlook, pepsi, perspective, pinterest, pop pop fizz fizz, pop up ads, practices, predictions, present, print ads, Radio, relationships, report, results, retro ads, retro advertising, SEM, seo, so-lo-mo, social ads, social media, solutions, spending, strategy, Super Bowl Ads, take it all off, television, today, tra-digi-com, tv, Twitter, twitter tools, unique report, vintage ads, volkswagen, webinars, what to do, WWII, Yahoo! | Comments (1)

How Early is Too Early?

November 13, 2012 – 1:19 pm

They are some of the most common complaints heard across America each and every year. “Christmas music? Already?!,” you might hear. Or, “Holiday Sales? It’s not even Thanksgiving yet!” In October, the National Retail Federation (NRF) said it expects holiday sales to rise 4.1% in 2012 to totals approaching $580 billion. Even in times where the [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged 2012, abercrombie, advertising, advertising tone, analysis, blog, brands, business, CEO, christmas ads, christmas before thanksgiving, christmas comes early, christmas music, cmo, consumer behavior, consumer spending, Creative, decor, department stores, direct, discussion, early, email campaign, email newsletter, fitch, holiday cheer, holiday sales, holiday shopping, hot toys 2012, impact, industry, jingle bells, Junction, latest fashions, macy's, marketing, marketing message, metrics, mobile, MPM, national retail federation, national retail foundation, nordstrom, november, october, profits, projections, red cups, results, retail, sales revenue, sales totals, share, social media, starbucks, strategy, target, trends, tv, vertical | Comments (0)

It’s a Marketer’s World

October 9, 2012 – 2:07 pm

Hop in the time machine and travel back 20 years to the period leading up to the Dot-com boom. As we moved towards the late 90’s, opportunities for innovation and reinvention on the web seemed limitless. The business world was suddenly and drastically altered by changes in the technological landscape. Innovation was king as skepticism [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Technology | Also tagged 1990s marketing, advent of social media, advertisers, atlanta business, atlanta business environment, atlanta marketplace, best practices, bubble burst, Budgets, business insights, business practices, changes in perception, changing role of IT, CIO, cmo, crowded marketplace, CTO, cut through the noise, Digital Marketing, dot com boom, dot com bubble, dot com marketing, efficiency, how to sell, impact, influence, information technology marketing, innovation, integrity, interconnected world, internet, IT department, IT departments, Junction, late 1990s, mad men, mad men ads, managing technology providers, marketing audiences, marketing department, marketing tactics, marketing target, mobile marketing, modern advertising, new businesses, new millennium, old school marketing, paradigm shift, productivity, results, Social Media Marketing, social web, strategy, tech initiatives, tech innovation, tech partners, technology, the social universe, traditional marketing, trends in marketing, Value, what to sell | Comments (0)

The Social Clearinghouse

May 17, 2012 – 2:36 pm

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Social Media, Strategy | Also tagged advertising, advertising metrics, advertising techniques, agencies, apps, Atlanta, big data, brand message, branding, business, consumer behavior, consumer preference, contextual message, Creative, data info, database, Digital Marketing, digital strategy, Facebook, facebook IPO, facebook users, facebook value, GM advertising, GM on facebook, gut instinct, impact, influence, infographics, internet, Julie Gareleck, Junction, mass media, media, metrics, metrics-driven marketing, MPM, pinterest, plugins, results, revolutionize, social apps, social media, social media platforms, Social Networking, socialcam, solutions, strategies, strategy, Target Market, technology, trends, Twitter, user intelligence, userbase, valuation, Value, value of data, web platform, YouTube | Comments (1)