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Tag Archives: Market Research

Testing the Pressure: The Consumer Barometer

November 27, 2012 – 4:26 pm

Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of [...]

By junctioncreative | Posted in Advertising, Brand and Marketing, Practices, Social Media, Strategy | Also tagged 2013 trends, advertising, advisory services, alignment, audience, behavior, big data, biggest, brand promise, brand unity, build, business, chameleon consumer, co-creator, communication, consistency, constancy, consumer, consumer data, conversation, Creative, customized, data, empowered, ernst, experience, experiment, ideal, impact, implications, importance, influence, infographic, insights, international, Junction, links, mad men, market segmentation, marketing, marketing lingo, marketing trends, marketplace, message, messaging, metrics, MPM, new breed, personalized service, preferences, relationship marketing, report, reporting, results, service, social media, solutions, strategy, survey, sustainability, tailored, this time its personal, trends for 2013, understanding, uniformity, unprecedented, user, young | Comments (0)

When B2B Goes B2B2B

September 27, 2012 – 3:19 pm

In a world of incredible scale, the internet and its power to connect us is truly amazing. The connected world is now generating mind-boggling amounts of data every minute of every day – a breadth of available data that is vast enough to hold the power to predict user behaviors and market trends. Armed with [...]

By junctioncreative | Posted in Brand and Marketing, Practices, Strategy, Technology | Also tagged adaptation, advocacy, analytics, approach, attribution management, b2b, b2b2b, b2c, big data, brand advocate, brand champion, brand equity, business, business of marketing, consumer, consumer wants, Creative Solutions, data analytics, fueling industry, help, impact, influence, insights, Junction, market analytics, marketing, marketing plan, marketing strategy, maximize ROI, measurement, metrics, MPM, non-captive agency, predict trends, real time data, research, results, return on investment, ROI, strategy, user behavior, user experience | Comments (0)

Hee Haw, Hee Haw

July 19, 2012 – 11:34 am

We have all seen or heard stories about controversial ad campaigns on television, radio, and the internet. Some are quickly pulled from public view in reactionary fashion; others are purposefully left to survive in defiance. Universally, very few of these campaigns are easily forgotten. Controversy can work in a positive light, going viral and spreading [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, agency, alienating, Atlanta, b2c marketing, bad taste, big ass sale, brand, brand goals, brand scrutiny, branding, business, campaign, consulting, consumers, controversial campaigns, controversy, Creative, customer base, customers, discount, funny sale, goals, guerilla campaign, hipster, impact, Junction, marketing, marketing messaging, message, metrics, MPM, objectives, online marketing, organizational values, outfitters, poor taste, public perception, reaction, response, results, retailer, retention, sale, sale marketing, sales, smart ads, social, Social Media Marketing, strategy, urban, urban outfitters, young and edgy, young demographic | Comments (1)

Innovative Ways to Avoid the Queue

September 15, 2011 – 4:02 pm

Market research has always been a useful tool for companies across industry, providing insights into user needs and wants. For decades, the standard procedure for conducting and reacting to research has been to gather data, analyze, and strategize changes to adapt to what has been learned. Despite the ubiquity of this process, the greatest successes [...]

By junctioncreative | Posted in Brand and Marketing, Strategy | Also tagged advertising, bank competition, Bank of America, bank teller, Banks, business, Chase, citicorp, competitive edge, competitive rates, digital, digital teller, Facebook, finance, financial industry, impact, influence, innovation, insights, Internet Banking, internet banking boom, jp morgan, line at the bank, major banks, marketing, Mobile Banking, mobile banking technology, mobile check deposit, Myspace, news, platform, research, results, revolution, smartphone banking, social media, standards, stay ahead of the market, strategy, traditional, Value, web 2.0, web 3.0, web integration | Comments (0)